Valuable Tips for Creating Great Content for Lead Generation

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".“Content is the king” as rightly said by Bill Gates and it is ...
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How to Set Up Google Alerts to Keep Track of Your Company’s Online Presence

Google Alerts is one of the most resourceful online tools. As companies manage their online presence, it is important to listen to what people are saying and how they are ...
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How to Stop Google from Indexing Certain Pages on Your Website

You may ask this question: Why should I tell Google not to index my page?  The common understanding is that when there are high quality keywords with the proper corresponding ...
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How to Set Up Your ‘Google My Business’ Page

Google My Business is a free tool that helps you appear in related search and it is essential for local SEO. You are able to claim your business page and share information like ...
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What You Need to Know about Google’s Free Advertising Tool for Nonprofits

  Whether it is investing in a new website, spending on social campaigns, events and other marketing collateral, the refrain is the same – especially for nonprofits who have a ...
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How Technology Is Changing How We Treat Lead Generation

Technology is rapidly innovating and we, in the lead generation space, must be able to keep abreast of all the changes. According to the 2017 Marketing Technology Landscape ...
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Why Are My Lead Generation Efforts Failing?

We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. However, the agency and ...
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A Beginner’s Guide To Inbound Marketing

So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.
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The Pros and Cons of Inbound Marketing

At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several questions on why we ...
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3 Reasons You Shouldn't Invest in Outbound Marketing

When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?
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Why You Should Use Inbound Marketing For B2B Lead Generation

One question: How many generic sales emails do you get in a day? Too many to count? Join the club. We’re inundated with emails every day that are addressed ‘To The Person In ...
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How To Train Your Team To Provide Exceptional Customer Service

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it can be tough to know what ...
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