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The Secrets to Turning Your Website Visitors into Sales Leads

A good business website is not just a digital version of a brochure of your business. It is a marketing channel for your business, that is open 24/7. For your website to serve ...
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5 Easy Ways to Optimize Your Website For Lead Generation

In today’s business environment, your website acts as a key touchpoint for your online marketing strategies. When executed properly, the right marketing activities can help ...
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Simple Steps to Track the Effectiveness of your Marketing Campaigns

This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. “How and what do we measure to determine digital marketing campaign ...
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Valuable Tips for Creating Great Content for Lead Generation

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".“Content is the king” as rightly said by Bill Gates and it is ...
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How to Set Up Google Alerts to Keep Track of Your Company’s Online Presence

Google Alerts is one of the most resourceful online tools. As companies manage their online presence, it is important to listen to what people are saying and how they are saying ...
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How to Stop Google from Indexing Certain Pages on Your Website

You may ask this question: Why should I tell Google not to index my page? The common understanding is that when there are high quality keywords with the proper corresponding ...
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How to Set Up Your ‘Google My Business’ Page

Google My Business is a free tool that helps you appear in related search and it is essential for local SEO. You are able to claim your business page and share information like ...
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What You Need to Know about Google’s Free Advertising Tool for Nonprofits

Whether it is investing in a new website, spending on social campaigns, events and other marketing collateral, the refrain is the same – especially for nonprofits who have a ...
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How Technology Is Changing How We Treat Lead Generation

Technology is rapidly innovating and we, in the lead generation space, must be able to keep abreast of all the changes. According to the 2017 Marketing Technology Landscape ...
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Why Are My Lead Generation Efforts Failing?

We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. However, the agency and lead ...
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A Beginner’s Guide To Inbound Marketing

So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.
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The Pros and Cons of Inbound Marketing

At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several questions on why we recommend ...
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