Singapore Inbound Marketing Blog: iSmart Communications

iSmart Communications Google Web Stories

Guide to Using Google Web Stories for Digital Marketers

By: Chong Wei Ling on 04/06/21 18:07

What is Google Web Stories? Find out what features and benefits that Google has to offer in this immersive storytelling format and see whether it's right for your brand.

Google's 5 Best Practices for Video SEO

By: Chong Wei Ling on 03/19/21 10:00

Google recommends these five best practices for site owners to follow when they are optimizing video content for search results.

Perfecting Your Brand’s Tone of Voice for SEO Copywriting

By: Chong Wei Ling on 03/11/21 16:52

Content alone won’t help you build long-lasting customer relationships for your lead nurturing. It’s your tone of voice that makes all the difference in SEO copywriting.

7 Cases Where More Website Traffic Doesn't Mean Good SEO

By: Chong Wei Ling on 02/25/21 17:17

Generating more traffic to a website is one of the important aspects of organic search optimization. While driving increased traffic to a website is foundational as part of a ...

Does Removing Comments from Blog Posts Affect Your SEO Ranking?

By: Chong Wei Ling on 02/17/21 15:00

A question that some may ask to Google is your blog comments will affect your SEO ranking?

iSmart Communications Google Index Web Pages

How to Prevent Google from Indexing Certain Pages on Your Website

By: Chong Wei Ling on 02/05/21 11:49

In search engine optimisation, the main goal is to get as many pages in your website indexed and crawled by search engines like Google to rank higher.

iSmart Communications Instagram Content Marketing

How to Repurpose Your Content with Instagram's New Features in 6 Ways

By: Chong Wei Ling on 01/29/21 16:54

For a lot of companies or brands that do not have a physical product or appealing aesthetics, it was hard to get in on the Instagram game so it felt like a platform that your ...

iSmart Communications Youtube Marketing SEO

3 Keyword Research Tips For Your YouTube Videos

By: Chong Wei Ling on 01/22/21 17:47

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm so that you can optimise your ...

5 New Features On Facebook Pages That You May Not Know About

By: Chong Wei Ling on 01/15/21 16:41

Facebook Pages have displayed a fresh new look along with 5 new features for businesses and marketers to make use of.

3 SEO Tips To Look Out For In 2021

By: Chong Wei Ling on 01/08/21 15:11

2020 has been a difficult year for many businesses, and to prepare you for 2021, here are 3 SEO tips to look out for!

iSmart Communications Instagram TV and Instagram Reels

Instagram TV & Reels: What You Need To Know About Them

By: Chong Wei Ling on 12/29/20 12:02

Instagram has already taken over as one of the most popular social media platforms among many people. From posts to Instagram stories, Instagram Live, they are known for their ...

How To Optimise Your YouTube Videos For SEO

By: Chong Wei Ling on 12/17/20 16:34

What does it take to rank your YouTube videos? It requires more than just great content or having amazing edits to get your YouTube video to appear in searches. Here are 10 ...