Singapore Inbound Marketing Blog: iSmart Communications

Why You Should Use Vertical Video Ads for Mobile

By: Chong Wei Ling on 05/05/21 16:40

We all hold our phones upright 94% of the time even during the majority of the day. Even when faced with a horizontal video, only 30% of us turn our phones according to 2017 ...

5 Steps to Collect Customer Reviews on Shopify Store

By: Chong Wei Ling on 04/21/21 16:30

What is the first thing that you'll do before purchasing something online? Read the reviews!

iSmart Communications Tik Tok vs Instagram Reels for E-commerce

Instagram Reels VS Tik Tok: Which To Use for E-commerce?

By: Chong Wei Ling on 04/15/21 18:05

With the disappearance of Vine and the declining popularity of Snapchat, many companies have taken advantage of the lost space in the world of social media. In other words, ...

iSmart Communications Google Web Stories

Guide to Using Google Web Stories for Digital Marketers

By: Chong Wei Ling on 04/06/21 18:07

What is Google Web Stories? Find out what features and benefits that Google has to offer in this immersive storytelling format and see whether it's right for your brand.

Google's 5 Best Practices for Video SEO

By: Chong Wei Ling on 03/19/21 10:00

Google recommends these five best practices for site owners to follow when they are optimizing video content for search results.

Perfecting Your Brand’s Tone of Voice for SEO Copywriting

By: Chong Wei Ling on 03/11/21 16:52

Content alone won’t help you build long-lasting customer relationships for your lead nurturing. It’s your tone of voice that makes all the difference in SEO copywriting.

7 Cases Where More Website Traffic Doesn't Mean Good SEO

By: Chong Wei Ling on 02/25/21 17:17

Generating more traffic to a website is one of the important aspects of organic search optimization. While driving increased traffic to a website is foundational as part of a ...

Does Removing Comments from Blog Posts Affect Your SEO Ranking?

By: Chong Wei Ling on 02/17/21 15:00

A question that some may ask to Google is your blog comments will affect your SEO ranking?

iSmart Communications Google Index Web Pages

How to Prevent Google from Indexing Certain Pages on Your Website

By: Chong Wei Ling on 02/05/21 11:49

In search engine optimisation, the main goal is to get as many pages in your website indexed and crawled by search engines like Google to rank higher.

iSmart Communications Instagram Content Marketing

How to Repurpose Your Content with Instagram's New Features in 6 Ways

By: Chong Wei Ling on 01/29/21 16:54

For a lot of companies or brands that do not have a physical product or appealing aesthetics, it was hard to get in on the Instagram game so it felt like a platform that your ...

iSmart Communications Youtube Marketing SEO

3 Keyword Research Tips For Your YouTube Videos

By: Chong Wei Ling on 01/22/21 17:47

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm so that you can optimise your ...