iSmart Communications Blog

5 Google Tools to Help Your Organization Maintain Efficiency at Work

Posted by Mabel Chua

Jul 13, 2018 2:00:00 PM


Collaborations are needed for a successfully marketing strategy as everyone in a team has different ideas, backgrounds and thought processes.

In the past, when there is a marketing campaign, every team member has to prepare different proposals with spreadsheets and charts and organize meetings internally and externally.  The ideas always change after every progress meeting, which could cause confusion amongst team members. Nowadays, with the free tools provided by Google which enables everyone to collaborate, work can be done efficiently with amongst teams to achieve the goal of your marketing campaign. As a result, this will ensure all the work is organized and help to save time and effort by everyone.


Read More

Topics: Marketing Tools, Google Marketing Tools

The Impact of Voice-Assisted Commerce in Retail

Posted by Samantha Hew

Jul 12, 2018 2:15:00 PM



One of the SEO trends in 2018 is voice search. Voice search this year has surged in terms of market acceptance as well as widening consumer knowledge. As addressed in a previous post on how Artificial Intelligence (AI) can help grow your business, I would like to share how conversational AI is powering voice-assisted commerce in the retail sector.

Read More

Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Semantic Search

6 Ways Your Business Can Benefit from Using Google AdWords

Posted by Samantha Hew

Jul 10, 2018 2:30:00 PM


Google AdWords is one of the most effective methods of paid online advertising out there, which is used by many of the organizations today. Google AdWords has the potential to send large numbers of people to you who are looking for what you have to offer. Also known as pay per click (PPC) advertising, Google AdWords presents a good opportunity for those who want to advertise to their audience who search for information online; at minimal costs and see fast results, if done properly. 

Read More

Topics: Inbound Marketing, Digital Marketing, Google Marketing Tools, Google Adwords, Free Advertising on Google, Search Engine Marketing

5 Tips to Write a Successful Blog Post That Convert

Posted by Hermes Chuang

Jul 9, 2018 12:05:00 PM


 Many people do not realize the importance of a good blog post in helping their business to grow. A good blog post helps your inbound marketing in 2 ways:

(1) Attract new visitors

(2) Convert visitors into leads


By creating relevant content for your clients, not only can it bring traffic to your website, it also builds trust with your customers through providing valuable information, and eventually, convert your customers into leads through appropriate call-to-action.


However, the problem is people usually don’t read through all the content – they will take only a few seconds to judge and decide whether they will continue reading. Therefore, it is important that you can catch their attention in the beginning!


Below are 5 tips that can help you to enhance your blog post so that your efforts will not be wasted!


Read More

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Blogging, Search Engine Marketing

3 Instagram Functions that Every Company Should Tap On

Posted by Hennessy Cheng

Jul 6, 2018 10:00:00 AM



Nowadays, there are more than 700 million people are using Instagram. Marketers are using it as a marketing platform too. It is normal to see a company’s account in Instagram that is promoting products or giving updates on the company/brand. There are some functions that are not utilized as much, which may cost the company to under-utilize the usage of this platform. Read on for the 3 functions that every company should use.

Read More

Topics: Digital Marketing, Lead Generation, Social Media, Content Marketing, social media marketing, Instagram

4 Mistakes You Should Avoid to Rank Higher on Search Engines

Posted by Hermes Chuang

Jun 25, 2018 6:00:00 PM



Boosting website rankings on search engines have started to become a common for most of the business organizations, as it would help to increase traffic to the respective site, and help to generate more leads and possibly turning those leads into your customers!


However, most organizations do not understand the concept of Search Engine Optimization (SEO), and end up making some of the mistakes that I am going to illustrate below, which might end up giving up an edge to their competitors.


Read on to see the top 4 mistakes to avoid to rank higher on search engine results. If you are committing some of these mistakes, it’s not too late to correct it!

Read More

Topics: Inbound Marketing, Search Engine Optimization (SEO), Keyword Research

2 Important Tips to Help Your Website Rank Higher on Search Engines

Posted by Hermes Chuang

Jun 20, 2018 11:15:00 AM



How can you boost your website ranking in search results?


Ranking higher in search engine results is vital in running a successful business as it helps generate more traffic to your site and attract more potential customers. Therefore, developing a list of keywords for Search Engine Optimization (SEO) is equally important to make your site “visible” for your audience.


In this post, we share with you 2 tips that will help you to boost your organic search results.

Read More

Topics: Inbound Marketing, Search Engine Optimization (SEO), Keyword Research

3 Tips To Make Your Youtube Advertisements More Attractive

Posted by Hennessy Cheng

Jun 18, 2018 11:15:00 AM

More marketers are turning to YouTube marketing. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. Digital marketers cannot afford to ignore it as a powerful marketing tool.


Like the same for any marketing strategy, you should understand your target audience before using YouTube advertising to maximize your marketing efforts.


You need to first understand that people watch YouTube videos not for the ads but for the videos they are interested in. Therefore, advertisements may be seen as disruptive and they will skip your ads altogether. Ensuring your advertisement is relevant and attractive is important.

Read More

Topics: Inbound Marketing, Digital Marketing, social media marketing, Youtube Ads

Why Traditional Marketing and Digital Marketing Should Work Together

Posted by Samantha Hew

Jun 14, 2018 11:30:00 AM

Traditional marketing alone is not effective in modern day anymore. 

Traditional marketing is defined when consumers have potential brands in mind and marketing is then directed towards them and move them through that “funnel” until they decide on a brand they choose to go with.

The consumer is changing. Today, this old concept does not work for the increasingly discerning, well-informed consumer. Consumers are empowered to make buying decisions. The increasing importance and constant evolution of digital marketing have made it more critical as part of any business marketing strategy, as propelled by the rise of social networks like Twitter and Facebook.

Read More

Topics: Inbound Marketing, Digital Marketing, Traditional Marketing, Email Marketing

4 Common Lead Generation Mistakes to Watch Out for in 2018

Posted by Samantha Hew

Jun 13, 2018 2:15:00 PM

Generating leads remain a high priority for marketers. Every successful sale begins with lead generation. Here are 4 common lead generation mistakes marketers often make; keep these in mind so you can avoid these mistakes while developing your strategy for success.

Read More

Topics: Digital Marketing, Lead Generation, A/B Testing, Lead Nurturing, Website Design, Lead Generation Asia, Lead Generation Singapore

How to Use Your Customer's Voice to Create Powerful Content That Converts

Posted by Brooklin Nash

Jun 11, 2018 11:53:23 AM

 This blog post is written by Brooklin Nash from Trust Radius.

What if I told you spiffy landing pages and drip campaigns were not the only important parts of effective marketing? There’s an important element missing from these branded marketing efforts.

Check out how one marketing leader differentiates between content provided by the brand and insight provided directly by customers:


“It’s one thing for us to serve up a reference or a case study, but buyers intuitively know that those are all coming from specific satisfied customers, versus the wisdom of their collective peers.”
~ Julie Perino, Senior Director of Customer Marketing at Marketo


As Julie points out, some of the most effective advocates of your brand can be your customers. All you need to do is learn how to use their voice to power content that converts new customers. When used the right way, customer reviews can be a powerful way to connect with your target audience. Keeping that in mind, let’s dive into how to use it.


Read More

Topics: Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Conversion Rate Optimization

How to Turn Website Visitors into Hot Leads for Your Business

Posted by Neha Jain

Jun 8, 2018 1:00:00 PM

Once you’ve optimised your website, launched your blog, and started promoting content on social media and it’s been several weeks, you’re probably starting to see a spike in web traffic. You spent so much time on your website—perfecting your homepage, writing your products/services, publishing blog posts, and more—but you may find it hard to tell how effective your content is, if at all.

Read More

Topics: Inbound Marketing, Lead Generation, Website Design, Business, Lead Generation Asia, Lead Generation Singapore, Optimizing, Website Homepage

Discover 30 Lead Generation Tips

You may also want to download this FREE eBook.

Digital Marketing with Google
Start Here


Subscribe to Our Blog via Email


Recent Posts


Posts by Category