iSmart Communications Blog

Many people may know about Facebook but how many have actually heard about Facebook Lead Ads?

I would be focusing on the 10 powerful ways to use Facebook Lead Ads to leverage on your advantage.

After reading this post, you can utilise this knowledge that is given and apply it for maximum effect.

In my previous blog post, I have discussed about the definition of SEO and the ways you can use them to help generate leads for your company. In this post, I would touch more on the common SEO mistakes that people make and how to avoid them. This is crucial when so as not to reduce the likelihood of your effective digital marketing efforts to be gone to waste.

In case you haven't known by now, SEO stands for Search Engine Optimization. However, the most fundamental mistake that occurs during SEO optimization is that it is usually performed in a silo. If you would like your digital marketing efforts to be more effective and generate more leads you have to strategically integrate SEO with your other marketing efforts.

Are you using Twitter to generate leads for your business? It is important to utilize all forms of social media for your business. There are many marketers out there that are not familiar with using Twitter for lead generation. Fret not – we are here to help you. Here are 5 ways to do marketing on Twitter:

Many digital marketers are excited to talk about B2BLead Generation. However, few of them know of the strategies for B2B Lead Generation. However, fear not. You can use these 5 effective strategies to improve the way you & your company generate leads.

Here are 3 very useful tips you can use to create content.

1. View Your Content as Data

Instagram is getting increasingly popular day by day, especially among the millennials. In order to keep up with this trend, you need to start using Instagram in your social media marketing strategy. This is a sure shot method to keep you ahead of your competitors who are constantly getting better and better at the game. Here are 6 ways to do marketing on Instagram:

1. Start Simple

Sure, you want to be creative, but that doesn’t always mean you need to complicate things. You can start by putting together simple Instagram content from quotes by famous people or even from your own boss. That would involve getting your CEOs and other executives to become active by recording short snippets of themselves sharing their views on the latest industry news and trends. It doesn’t need to be Hollywood material, it just has to be relevant.

2. Promote your Instagram everywhere

This statement is self-explanatory, but it also means you need to engage this channel in the same way you do your other social networks. For instance, have you enabled social icons on your homepage or do the product pages connect visitors to your social channels? An Instagram icon should be added as well.
When setting up your Instagram account, you should start by connecting with Facebook to pull in your existing friends, but this is just the start of promoting your channel. You should run Instagram campaigns across your social media platforms and start sending out reminders to employees, brand-ambassadors, and partners (basically anyone who’s established a positive relationship with your brand) to use your business hashtag and any hashtags that are relevant or important to run a marketing campaign.

Social media is one of the best tools you can use to generate leads for your business. Many marketers have a perception that social media can only be used to create brand awareness. While this is true, social media can also be used to generate leads for your sales people to close them into customers. Leveraging social media to generate leads will allow your business to scale more than you can imagine.

Here are 5 methods to generate leads using social media:

1) Share valuable content offers and put up a form

While doing lead generation, use the help of social media to promote your content offer among the target audience by redirecting them to a landing page where they can fill out their information before gaining access to the content offer. This is a good strategy because a gated content will also provide you with more qualified leads. Those who are truly interested and understand the benefits and value of the content offer will be willing to spare a minute to fill up the form, qualifying themselves as more than readers who are not willing to do so. Examples of content offers include white papers, case studies and eBooks.

Today we live in a modernised digital world. Seemingly everything is going digital, including businesses. If a company is not keeping pace with the changes, they may lose out to competition in the market. Generally, companies have their own websites, social media pages and other digital marketing techniques. But we need to understand that simply using the Internet will not help your business grow. Especially in the case of Business-to-Business Leads, since your target is also a company, it is not easy to attract them. This post will focus on some simple tips to help readers understand that it is not always necessary to incorporate complex marketing techniques.

Most of us understand what Social Media marketing and Search Engine Optimisation (SEO) is all about. But, do you know how these two can work together to help grow your business?

Don’t get me wrong – social media has no direct relationship on improving your website ranking! Some people think that because Google treats social media posts as individual web pages, SEO rules can be applied. However, Google doesn’t like links to social media as they are too easy to manipulate. Therefore, although external links are one of the top-ranking factors of SEO, it doesn’t help.

Advancing towards the digital era, competition among businesses today is just getting more and more fierce. How many leads a business can get is crucial in determining their success, and this is also the most difficult challenge that companies are facing today!

 Videos could be a very powerful tool for lead generation. Many companies are starting to use videos in order to generate leads for themselves. There's no reason why your business should not make use of it as a strategy for lead generation.

Here are some ways you can incorporate videos in your next inbound marketing effort: