October 6, 2025
In today’s hyper-competitive digital landscape, content is still king—but the rules of the kingdom have changed. Traditional marketing methods are struggling to keep up with the […]
October 6, 2025
The Rise of AI Marketing in Singapore Singapore’s marketing landscape is transforming faster than ever before, driven by a surge in artificial intelligence adoption. What was […]
October 5, 2025
The adoption of Inbound Marketing* in Singapore and generally across Asia is not as fast as we had wished. Based on feedback, the biggest challenge business […]
October 5, 2025
I was thinking aloud some interesting business blogging strategies that you can immediately apply to increase awareness and improve your online business. 1) Offer advice, industry […]
October 5, 2025
There is an abundance of free online SEO tools available on the Internet. Most of them provide some pretty impressive statistics and information to help you […]
October 5, 2025
It’s time for me to talk about social media and some ‘rules’ to make this work profitably. Social media is powerful because it has a “different” […]
October 5, 2025
3 most important pieces of advice I can share with someone who is new to social media: A: 1) Be engaging. More than ever, social media […]
October 5, 2025
Research published by analyst firm Access Markets International Partners shows that almost 70% of small and medium businesses actively use social media sites such as Twitter, […]
October 5, 2025
Most of us have so many tasks to do every day that it can seem unmanageable and overwhelming. The digital marketing workload only seems to increase […]
October 5, 2025
The way we network on the Internet has changed drastically. Social networking is gaining momentum because people are looking out to interact with each, share, discuss, […]
October 5, 2025
Social media has emerged out as a powerful tool for promoting small businesses in Singapore. In fact, social media platforms are a must for small businesses […]
October 5, 2025
Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle […]
October 5, 2025
If you are doing e-commerce or exploring lead generation via PPC marketing, some AdWords tips can help get the ball rolling for you. Making money with […]
October 5, 2025
Does it ever occur to you why headlines are often in bold and red? Just because every copywriter is doing it doesn’t mean you have to […]
October 5, 2025
As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]
October 5, 2025
It’s great that your website is doing well at generating sales leads, but the seller’s journey is far from over. As your marketing or sales department […]
October 5, 2025
Most of us who have been doing content marketing for any length of time understand that to receive any amount of search engine traffic there are […]
October 5, 2025
Let’s have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You’ve filled in your personal information and are ready to […]
October 5, 2025
If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing […]
October 5, 2025
Ever encountered the following? You’ve spent the entire week crafting this amazing ebook offer guaranteed to solve your audience’s problems, as part of a new marketing […]
October 5, 2025
What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, […]
October 5, 2025
Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]
October 5, 2025
Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly […]
October 5, 2025
Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]
October 5, 2025
Being skilled as an SEO writer or content marketer is very helpful for anyone who wants their articles to be easily discovered through the search engines, […]
October 5, 2025
Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]
October 5, 2025
1. Create valuable content for all stages of the purchasing cycle Marketing is like a gear; it is always moving. Think of this while you create […]
October 5, 2025
A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]
October 5, 2025
There is no shortage of advice as to what folks must do to better a blog post’s position in the search engine listings. Certain people agree, […]
October 5, 2025
You may ponder, “Will Inbound Marketing in Asia work for me? How effective it is to my business?” Results will vary on case-by-case basis, but across […]
October 5, 2025
There are many marketing automation software to choose from, so why HubSpot? HubSpot is globally well-known for its flagship marketing automation software that goes by the […]
October 5, 2025
As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell […]
October 2, 2025
The statistics can’t lie. As the marketplace shifts online, Inbound marketing is poised to take over traditional marketing methods in terms of lead generation performance. Consider […]
October 2, 2025
I received feedback and questions from readers on the nitty-gritty details behind the 3 essential social media advice. Thanks to them, it got me thinking about […]
October 2, 2025
Your company may have a range of social media accounts, but not an implementation strategy. I think this is one major distinction many businesses fail to […]
October 2, 2025
Marketers often use the terms demand generation (demand gen) for lead generation (lead gen), interchangeably, but they’re not the same strategies. I would like to clearly […]
October 2, 2025
The use of social media channels such as Facebook, LinkedIn, Google+ and Twitter offers instant visibility for your brand, helping you to not only accelerate brand […]
October 2, 2025
In this age of increasing business competitiveness, digital marketers would do well to adopt social media monitoring as a daily routine for maintaining marketplace awareness and […]
October 2, 2025
As I see, article marketing is not dead yet coming into the new year. Here are 8 benefits of submitting articles to article directories and how […]
October 2, 2025
By using the Google AdWords Keyword Planner, you can see the thousands of searches done to a certain keyword. When these keywords are typed on search […]
October 2, 2025
We all know the raw power and efficacy of online marketing through article publication. All of us can even claim without blinking that article marketing is […]
October 2, 2025
Telemarketing in Singapore is a pretty old business. Telemarketing singapore got its start in the 1950s and has not changed much since it began. The earliest […]
October 2, 2025
Google AdWords is a simple and easy-to-use advertising program, offered by Google, which works on a pay-per-click principle. You pay Google a predetermined amount of money […]
October 2, 2025
Social media has become very popular in the digital marketing world. Brands cannot resist on using social media on their digital marketing initiatives. It has become […]
October 2, 2025
This guide will look at how a smart brand took advantage of this new era in SEO and won by optimizing on topics instead of keywords.
October 2, 2025
Why bother? Good customer service is the life blood of any business. Although new customers are important, good customer service will help generate customer loyalty and […]
October 2, 2025
What can a Q&A site do for my business, you wonder? Promoting my business on Yahoo! Answers? Maybe that’s not what you had in mind. Source: […]
October 2, 2025
Are LinkedIn Groups effective for promoting your business? My short answer is ‘yes’ and here’s why… LinkedIn Groups are virtual meeting rooms (or forums) where people […]
October 2, 2025
Social media monitoring has increasingly become a crucial practice in gauging who said what about your business and the degree of positive and negative sentiments associated […]
October 2, 2025
Every marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows. Nonetheless, email marketing remains popular […]
October 2, 2025
Caring and supporting your customers has never been more crucial in this day of marketing automation. Many times we get so caught up in getting things […]
October 2, 2025
As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details […]
October 2, 2025
Have you ever asked yourself what is the major determinant of client satisfaction? The answer will be added value. In a competitive market, where you will […]
October 2, 2025
Article writing is one of the best ways to get your knowledge out and provide you with great free exposure for your business or your website. […]
October 2, 2025
One of the simplest paths to gain standing, leads, credibility and trust from your clients is to write your own ebook. Many people are intimidated by […]
October 2, 2025
More subscribers are almost as good as money in the bank, so here you go… 1. Include a call-to-action at the end of your blog posts. […]
October 2, 2025
Use this checklist to audit your personal LinkedIn profile. Add notes to things you want to work on and make sure your profile is up-to-date. 1. […]
October 2, 2025
Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are […]
October 2, 2025
You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone. […]
October 2, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. As a marketer, your strongest asset is […]
October 2, 2025
The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we […]
October 2, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. While you’ve heard the various tricks and […]
October 2, 2025
Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]
October 2, 2025
Search Engine Marketing (SEM) is a popular digital marketing tactic, and who can blame it? With Google AdWords, you can advertise your product through search engines, […]
October 2, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. Now that you’ve built your following and […]
October 2, 2025
Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]
October 2, 2025
Did you know that in an April survey of global messaging apps, Facebook Messenger came in second in the world? This makes Facebook Messenger an amazing […]
October 2, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. You can nurture your social contacts based […]
October 2, 2025
The words ‘Business’ and ‘Blog’ don’t seem to go together. After all, if the objective for blogging is to express your personal feelings, then what feelings […]
October 2, 2025
Search Engine Optimization is the process of improving your website so that it attracts more visitors through the use of search engines. In Inbound Marketing, this […]
October 2, 2025
This blogpost is extracted by Charing Kam from our new eBook,10 Useless Things To Cut From Your Marketing. The fast-paced world of digital marketing – with […]
October 2, 2025
In recent years, many brands have chosen to embrace Instagram instead of Facebook for their online marketing. It’s unsurprising, considering that research revealed in 2015 showed […]
October 2, 2025
Social Media Marketing can seem like a game of archery: your aim is to hit the bullseye for a perfect score. In the world of advertisements, […]
October 2, 2025
Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something […]
October 2, 2025
Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]
October 2, 2025
Writing blog posts have become a common method for companies to nurture relationships with their consumers, as well as market their products to a wider audience. […]
October 2, 2025
Content is absolutely important. It might seem repetitive to mention this, but content is what creates your base message, which is disseminated through marketing. In this […]
October 2, 2025
Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]
October 2, 2025
Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live […]
October 2, 2025
YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you […]
October 2, 2025
It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]
October 2, 2025
Spam has been an ongoing issue for consumers since advertising started banking on the ‘more is more’ philosophy. Now, it’s spread to the digital realm, taking […]
October 2, 2025
If you’ve read our blog post on getting started in Instagram Marketing, you would know the importance of posting consistently and interacting with your followers. Learn […]
October 2, 2025
Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to […]
October 2, 2025
Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of […]
October 2, 2025
Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you […]
October 2, 2025
Singapore and Asian marketers would acknowledge that they can’t do without lead acquisition; it’s their ONE job to get the leads acquainted with their business, nurture […]
October 2, 2025
A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. […]
October 2, 2025
Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]
October 2, 2025
The screenshot you see above is captured from Google Trends. “Content Marketing” as a key phrase has been on an upward trend since 2011. Today, it […]
October 2, 2025
There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of […]
October 2, 2025
During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing […]
October 2, 2025
In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. […]
October 2, 2025
There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other […]
October 2, 2025
Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate […]
October 2, 2025
Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their […]
October 2, 2025
Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today’s world, with new things surfacing everyday, skeptics are […]
October 2, 2025
Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key […]
October 2, 2025
While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. […]
October 2, 2025
Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the […]