iSmart Communications Blog

More marketers are turning to YouTube marketing. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. Digital marketers cannot afford to ignore it as a powerful marketing tool.

 

Like the same for any marketing strategy, you should understand your target audience before using YouTube advertising to maximize your marketing efforts.

 

You need to first understand that people watch YouTube videos not for the ads but for the videos they are interested in. Therefore, advertisements may be seen as disruptive and they will skip your ads altogether. Ensuring your advertisement is relevant and attractive is important.

Topics: Inbound Marketing, Digital Marketing, social media marketing, Youtube Ads

Traditional marketing alone is not effective in modern day anymore. 

Traditional marketing is defined when consumers have potential brands in mind and marketing is then directed towards them and move them through that “funnel” until they decide on a brand they choose to go with.

The consumer is changing. Today, this old concept does not work for the increasingly discerning, well-informed consumer. Consumers are empowered to make buying decisions. The increasing importance and constant evolution of digital marketing have made it more critical as part of any business marketing strategy, as propelled by the rise of social networks like Twitter and Facebook.

Topics: Inbound Marketing, Digital Marketing, Traditional Marketing, Email Marketing

Generating leads remain a high priority for marketers. Every successful sale begins with lead generation. Here are 4 common lead generation mistakes marketers often make; keep these in mind so you can avoid these mistakes while developing your strategy for success.

Topics: Digital Marketing, Lead Generation, A/B Testing, Lead Nurturing, Website Design, Lead Generation Asia, Lead Generation Singapore

 This blog post is written by Brooklin Nash from Trust Radius.

What if I told you spiffy landing pages and drip campaigns were not the only important parts of effective marketing? There’s an important element missing from these branded marketing efforts.

Check out how one marketing leader differentiates between content provided by the brand and insight provided directly by customers:

 

“It’s one thing for us to serve up a reference or a case study, but buyers intuitively know that those are all coming from specific satisfied customers, versus the wisdom of their collective peers.”

~ Julie Perino, Senior Director of Customer Marketing at Marketo

 

As Julie points out, some of the most effective advocates of your brand can be your customers. All you need to do is learn how to use their voice to power content that converts new customers. When used the right way, customer reviews can be a powerful way to connect with your target audience. Keeping that in mind, let’s dive into how to use it.

 

Topics: Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Conversion Rate Optimization

Once you’ve optimised your website, launched your blog, and started promoting content on social media and it’s been several weeks, you’re probably starting to see a spike in web traffic. You spent so much time on your website—perfecting your homepage, writing your products/services, publishing blog posts, and more—but you may find it hard to tell how effective your content is, if at all.

Topics: Inbound Marketing, Lead Generation, Website Design, Business, Lead Generation Asia, Lead Generation Singapore, Optimizing, Website Homepage

Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of them. Inbound marketing offers a plethora of new, effective techniques that can enable us to see unprecedented growth. Traditional outbound marketing campaigns like cold emails, cold calls, and trade shows are not as effective as they once were. Consumers are now bombarded by constant information from marketers, so it will require a strategic, well-planned inbound campaign to stand out from the competition and gain significant recognition.

Topics: Inbound Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Social media is a great platform to generate sales leads for businesses. But you need to invest time and effort.

Topics: Lead Generation, Social Media, Business, Lead Generation Asia, Lead Generation Singapore, social media marketing, Demand Generation, multi-channel

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix. In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

Topics: Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, Growth Hacking, Demand Generation, multi-channel

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate. What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

Topics: Landing Page, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

The power of selling has shifted from the seller to the buyer. In today’s digital age with a lot of resources online, buyers are the ones searching for solutions to their problems. You will have to be their solution. You do that through Inbound Marketing.

The concept of Inbound Marketing is relatively simple – you attract customers through relevant and helpful content and add value at every stage in your customer's buying journey. Does it sound complicated? No worries at all, read on to found out 4 tips we practice as successful Inbound Marketers.

Topics: Inbound Marketing, Lead Generation Asia, Lead Generation Singapore

 Imagine a world where people don’t have to be sitting on their desks answering the same old questions again and again. Imagine a world where people can focus entirely on the creative aspect of the work and not be distracted by questions that can be found from the company’s FAQ page. I am addressing the reality that is currently happening.

 

Live chats are out, AI (Artificial Intelligence) Chatbots are the new trend. With major websites using AI Chatbots to increase overall productivity, it is no doubt that everyone needs to keep up with this new technology for their own websites. We share with you 4 main reasons why businesses should turn to AI chatbots.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore

A/B testing your email campaigns, also known as split testing, means submitting two or more different versions of the same message to a sample of recipients, analysing the reaction to each version, and determining which one is most effective. The goal is to optimize individual aspects of the email to see which variation of the campaign achieves the best results, with the aim of improving performance.

Many businesses desire to increase their email engagement rates with their customers when they feel that their email marketing campaigns are not performing well. This is why A/B testing is so important to know what went wrong and how to improve email performance.

In this post, we analyse 4 elements which would allow an A/B test to improve email performance.

 

Topics: Digital Marketing, Lead Generation, A/B Testing, Lead Generation Asia, Lead Generation Singapore, Email Marketing