iSmart Communications Blog

 

Video is a powerful tool that marketers can use in their marketing strategy but many do not know how to maximize the use of video marketing.

Statistics show that 59% of senior executives prefer to watch a video rather than to read text. According to a study conducted by Google and Millward Brown Digital, 70% of B2B buyers watch videos throughout their path to purchase.

When it comes to absorbing information, people prefer visuals to text as it is easier to process. The bottom-line is simple: Our brains don’t like to work hard.

If you are trying to turn more prospects into leads, read on while we share with you 3 tips on how to do this using video.

 

Topics: Digital Marketing, Call-To-Action, Lead Generation, Video Marketing, Lead Generation Asia, Lead Generation Singapore

 

High quality leads are the pillar of every thriving B2B business. Hence, sales and marketing teams are always looking for different ways to improve their lead generation efforts.

According to this study, 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. It is also reported that nearly one-third of the world uses social networks regularly which means social media is a very effective way for reaching a wider audience.

Social media is a necessary part of any lead generation strategy. Lead generation through social media is fast and cost-effective. If you are not sure where to start, we are pleased to share with you 3 ways to use social media for B2B lead generation.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore, Facebook For Business, Facebook Ads, social media marketing, facebook marketing, LinkedIn Ads, Instagram Ads

Marketers who live and breathe inbound marketing are familiar with the complexities involved in formulating a full-fledged inbound marketing strategy.

Topics: Inbound Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Demand Generation

Customers are the heart of our business. In order to please customers, marketers share one goal: amplify brand-to-consumer relationships.

There is one marketing concept that sets the tone for all of the marketing activity -- and it is called demand generation. Marketers often use the terms demand generation (demand gen) for lead generation (lead gen), interchangeably, but they are not the same strategies.

It is important to make the distinction between the two as marketers. They are asked to demonstrate ROI for each marketing dollar spent. So, what exactly does demand generation mean, and how is it different from concepts like lead generation or inbound marketing?

Read on to find out.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore, Demand Generation

 

You are probably aware of how effective  LinkedIn  can be as a B2B marketer. This is arguably the only social media networking platform for professionals which allows users to job search, network, market and also develop their business. Most B2B marketers focus only on Google AdWords and Facebook to generate leads for their companies. It is important to understand that LinkedIn can be such a powerful tool for marketers and business developers. In this article, I will share with you more about the platform so that you will have a clearer understanding of its functionalities.

Topics: Social Media, LinkedIn, Paid Advertising, social media marketing

 

If you read our eBook, "The Future of Facebook Advertising", you will know that video advertising is the current in-thing. If you are an experienced digital marketer like us, you will know that producing videos can be quite costly. How do we then make full use of our resources? Read on to find out the best Facebook video advertising practices.

 

1. The first 3 seconds is the most important

As social media users are forced to digesting the 24/7 media barrage of soundbites, our attention span has shortened massively. In order to barge into this behavioural switch of content consumption, we will have to ensure that the first three seconds will showcase the most attractive points of the entire video.

Topics: Social Media, Facebook, Facebook For Business, Facebook Ads, social media marketing, facebook marketing

Generating organic and qualified leads is not necessarily an easily thing to do. Especially if you are new to this, you can make mistakes along the way. But no worries at all, mistakes are meant to be fixed.

Read on and identify the top three mistakes marketers do during lead generation:

 

1. You don't personalise your messages

Do you start of your email messages with the usual, "To whom it may concern"? Or you do simply just copy and paste a standard email template to all of your prospects?

Those are some of the worst elements to include in your lead nurturing email strategy.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore, Sales, Growth Hacking

 

SEO is constantly changing and marketers must always be on the lookout to stay ahead of the changing technological environment and Google algorithm updates that will make or break your organic search results. To help you stay ahead of the game in 2018, I will introduce you 4 SEO trends that will make a big impact in 2018.

Topics: Search Engine Optimization (SEO), Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore, Keyword Research

 

Facebook is a social media platform that garners some amazing statistics. To date, there are more than 2 billion monthly active users on Facebook. This alone proves why advertising on Facebook is a smart choice for businesses. This blog post will dig deeper into 6 reasons why you should start advertising on Facebook.

In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content. According to this report, it was found that 94% of businesses have invested in advertising on Facebook and 67% of businesses intend to increase their social media advertising budget in 2018.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore, Facebook For Business, Facebook Ads, facebook marketing

 

Inbound marketing has become increasingly popular in the marketing world for the last several years. While traditional outbound campaigns attempt to persuade unfamiliar audiences, "inbound" campaigns focus on the value they can provide users. As a result, that will prompt those users to naturally gravitate towards those business when the need arises.

Let's just recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on your journey without remembering?

Topics: Inbound Marketing, Content Marketing, Content Creation, Business, Lead Generation Asia, Lead Generation Singapore, Sales, Growth Hacking

The lead generation process is tough. Sending cold emails and scraping together lists can be incredibly demoralizing and you are still not getting the lead flow you need to grow your company.

There are various tactics, strategies, and techniques you can use to generate more sales leads for your business. However, if your current lead generation methods are still not providing the results you are looking for, here are some creative ideas that will change everything. They are all simple and cost-effective to implement once you know what to do and how to do it.

Topics: Content Creation, Lead Generation Asia, Lead Generation Singapore, Sales, Growth Hacking