iSmart Communications Blog

A/B testing your email campaigns, also known as split testing, means submitting two or more different versions of the same message to a sample of recipients, analysing the reaction to each version, and determining which one is most effective. The goal is to optimize individual aspects of the email to see which variation of the campaign achieves the best results, with the aim of improving performance.

Many businesses desire to increase their email engagement rates with their customers when they feel that their email marketing campaigns are not performing well. This is why A/B testing is so important to know what went wrong and how to improve email performance.

In this post, we analyse 4 elements which would allow an A/B test to improve email performance.

 

Topics: Digital Marketing, Lead Generation, A/B Testing, Lead Generation Asia, Lead Generation Singapore, Email Marketing

H1s are usually the most visually notable content on any website page. This is undeniably the most important SEO feature of H1s. One thing to remember is that SEO has been steering towards the importance of user optimization and focus on the user rather than the technical optimization of the page.

Marketers and business owners alike constantly strive to achieve a good ranking of their website on search engines. 80% of the first page search results in Google use an H1, yet most businesses are using them incorrectly or not at all. In this post, I would like to emphasise the importance of having an H1 tag. Read on to see the top 7 tips for you to use your H1 tag effectively.

 

Topics: Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Lead Generation Asia, Lead Generation Singapore, Google Search Algorithms

There is nothing more satisfying than hitting a milestone with your increasing number of subscribers. More subscribers are almost as good as money in the bank. However, getting more subscribers can seem like a difficult task. In this post, we will share 10 tips to help you get more subscribers.

Topics: Lead Generation, Lead Nurturing, Lead Generation Asia, Lead Generation Singapore, social media marketing

Are you struggling to generate leads and turn them into customers? 

Imagine a business with an excellent product and competitive pricing, but no one is buying.

We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. However, the agency and lead generation program isn’t generating results (or enough results).

Of course, we’re dealing with human beings here, and they can be sometimes unpredictable. However, we also want to minimize the chances of failure, so you don’t waste your investment.

Topics: Lead Generation, Lead Nurturing, Lead Generation Asia, Lead Generation Singapore

Lead nurturing is the process of engaging a defined target group by providing relevant information at each phase of the buyer’s journey. If you want to actively move the prospects to the point where they become paying customers, start learning some tactics on how to nurture leads through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.

Topics: Lead Generation, Lead Nurturing, Lead Generation Asia, Lead Generation Singapore, Email Marketing

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer. But not all CTAs are created equal. In a world where every brand is fighting for consumer attention, it’s critical that prospects choose your offer over your competitors’. In this guide, we’ll uncover tips to creating CTAs that rock.

Topics: Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are white papers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern. Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? Glad you asked. Read on to find out!

Topics: Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

 

If you have been following the latest Digital Marketing news, you should have already heard about the Facebook Data Policy change. If you haven’t, here’s a quick run-through of what went down in the social media world:

• On 10 April 2018, Mark Zuckerberg, the founder of Facebook, was called down before the Senate for a five-hour hearing before a joint session of the Commerce and Judiciary committees.
• In the hearing, Zuckerberg was drilled with questions about how 87 million people’s information has been collected by political data-mining firm, Cambridge Analytica.
• Zuckerberg also cleared myths about Facebook's advertising and data collection practices before the Senate and media. So, no, Facebook is not snooping with your phone’s microphone to target ads at you.

Topics: Digital Marketing, Facebook, Facebook For Business, Facebook Ads, facebook marketing

One of the many ways to drive traffic to your website is through social media advertising. You may then ask, "But why social media?" Simply because that is where your customers are at, as some even spend 7 hours per day on social media.

How do you then reach out to those said customers? You will have to choose the correct ad format.

Here are three ways you can advertise your offer on Facebook:

Topics: Lead Generation, Facebook, Lead Generation Asia, Lead Generation Singapore, Facebook For Business, Facebook Ads, facebook marketing

 

Video is a powerful tool that marketers can use in their marketing strategy but many do not know how to maximize the use of video marketing.

Statistics show that 59% of senior executives prefer to watch a video rather than to read text. According to a study conducted by Google and Millward Brown Digital, 70% of B2B buyers watch videos throughout their path to purchase.

When it comes to absorbing information, people prefer visuals to text as it is easier to process. The bottom-line is simple: Our brains don’t like to work hard.

If you are trying to turn more prospects into leads, read on while we share with you 3 tips on how to do this using video.

 

Topics: Digital Marketing, Call-To-Action, Lead Generation, Video Marketing, Lead Generation Asia, Lead Generation Singapore

 

High quality leads are the pillar of every thriving B2B business. Hence, sales and marketing teams are always looking for different ways to improve their lead generation efforts.

According to this study, 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. It is also reported that nearly one-third of the world uses social networks regularly which means social media is a very effective way for reaching a wider audience.

Social media is a necessary part of any lead generation strategy. Lead generation through social media is fast and cost-effective. If you are not sure where to start, we are pleased to share with you 3 ways to use social media for B2B lead generation.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore, Facebook For Business, Facebook Ads, social media marketing, facebook marketing, LinkedIn Ads, Instagram Ads

Marketers who live and breathe inbound marketing are familiar with the complexities involved in formulating a full-fledged inbound marketing strategy.

Topics: Inbound Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Demand Generation