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iSmart Communications Blog

Don’t Start Implementing Inbound Marketing Without Reading This

Posted by Charing Kam

Oct 19, 2017 10:00:00 AM

So, it’s time to start your first Inbound Marketing campaign. It’s just a matter of creating content, then letting people download a content offer in exchange for their details, right? 

Well, not really. Yes, a content offer might result in submissions and downloads, but how many qualified leads do you get? And how would you measure the results? 

Before you start creating your campaign, take 30 minutes and answer these 4 questions: 

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Topics: Inbound Marketing

4 Questions You Should Ask Before Starting On Inbound Marketing

Posted by Charing Kam

Oct 17, 2017 10:37:00 AM

So, you’re sold on Inbound Marketing. You’re interested in the content marketing angle, you’ve looked at the Buyer’s Journey, the Inbound Methodology, and you are IN.

Before you put your money where your mouth is, however, there are a couple of factors you need to consider: 

1) Is Your Company Actually Suitable For Inbound Marketing?

i.e. What does your company sell?

Inbound Marketing works by putting the right content at the right place and right time to convert visitors into leads, who are then nurtured into customers. This means the ideal product for Inbound Marketing would be something that requires potential customers to do some research on (and is of a certain price point). 

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Topics: Inbound Marketing

Why You Should Use Inbound Marketing For B2B Lead Generation

Posted by Charing Kam

Oct 16, 2017 10:37:00 AM

One question: How many generic sales emails do you get in a day?

Too many to count? Join the club.

We’re inundated with emails every day that are addressed ‘To The Person In Charge’ that talk about ‘Our Amazing Services That Will Help You!’.

On the other hand, when we want to implement a new tool or find a new vendor, who do we go to? Google, of course. So…trust me when we say that it is crucial to rank for your business on Google Search. After all, 2 trillion people can’t be wrong!

How does Inbound Marketing factor into this? Well,Inbound Marketing is all about content marketing, and content marketing gives you a myriad of benefits, especially for B2B lead generation. We’ve listed three simple benefits below:

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Topics: Inbound Marketing, Lead Generation

How Does Inbound Marketing Nurture Leads?

Posted by Charing Kam

Oct 10, 2017 10:37:00 AM

When it comes to marketing for your business, it’s all about lead generation and lead nurturing. Your ultimate marketing aim, after all, is to generate leads that are sales-qualified, for your sales team to close.

However, tell me if this situation sounds familiar.

You acquire a large list of leads, but find that most of them are unqualified or not ready to buy. Some of these leads are gathering information or comparing brands for the future. Both groups have little intention to buy.

Following up on these groups is either unnecessary or wasted time for your sales team as no (or little) sales come from those leads. 

If this sounds familiar, then let us introduce you to lead nurturing using Inbound Marketing.

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Topics: Inbound Marketing

3 Advanced Tips For Increasing Your Google AdWords Click-Through Rate

Posted by Joshua Poh

Oct 9, 2017 2:00:00 PM

So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s attention.

However, you realise that it results in a large number of impressions, but little clicks. How do you increase the click-through rate? We have three tips for your text ads that will help.

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Topics: Google Adwords

2 Best Practices You Should Use For Effective Google AdWords Text Ads

Posted by Joshua Poh

Oct 3, 2017 2:00:00 PM

So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now?

Google uses Expanded Text Ads across the board (as of 31 January 2017), comprising of:

  • Two headlines, 30 characters each
  • Description, 80 characters
  • Destination URL, that can be customised with two paths, 15 characters each 

How then, do you use this ad space effectively? Here are two best practices to keep in mind.

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Topics: HubSpot, Content Creation, Article Marketing, Google Adwords, Search Engine Marketing

Google AdWords: So You Know Your Target Audience. Now What?

Posted by Joshua Poh

Oct 2, 2017 2:00:00 PM

You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign.

You may be asking – what’s the next step? How can I turn this information that I’ve gathered into actionable insights to better target my AdWords campaign?

Here are 3 audience characteristics you can tap on to further optimise your AdWords campaign. Use either the Ad Scheduling or Bid Adjustment menus to make these adjustments.

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Topics: Digital Marketing, Google Marketing Tools, Google Adwords, Search Engine Marketing

4 Reasons Why You Need A Strong Brand For Your Business

Posted by Alex Yusof

Sep 29, 2017 9:19:00 AM

Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for your business:

1. Branding Differentiates You From Your Competitors

People foster relationships with brands, not products. They are loyal and committed to certain brands they like.

Let’s use Coca Cola for example: If no branding were applied to Coca Cola, consumers would just buy soda from other companies. It is the distinctive colours and typography that makes their product different and is the reason their customers purchase their sodas above their competitors.

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Topics: Digital Marketing, branding, strong brand presence, brand story

4 Things To Prepare Before Running Your AdWords Campaign

Posted by Joshua Poh

Sep 28, 2017 11:26:04 AM

When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in disappointed clients or management, and wasted marketing dollars. Let’s not get into the implications of that, shall we?

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Topics: HubSpot, Google Adwords, Search Engine Marketing

3 Branding Tips for Entrepreneurs

Posted by Alex Yusof

Sep 25, 2017 9:21:00 AM

As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s a guide that’ll help you determine your business’s brand, identify your target audience and market your business.

1. Determine Your Unique Brand

To determine your unique brand, you need to know exactly what you want to sell and why you want to sell that product. Look at your business from the view of a potential customer. What do you think about your company? Would you use your services? Determine what sets your company apart from your rivals.

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Topics: Digital Marketing, branding, strong brand presence, brand story

4 Ways To Create A Strong Brand Presence On Instagram

Posted by Alex Yusof

Sep 22, 2017 9:20:00 AM

Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to create a strong brand presence for your company. Here are 4 tips you can use to optimize your brand on Instagram:

1. Use Canva To Create Images

Canva is an online graphic design software that is easy to use and comes with many features. It eliminates the long hours of photoshop you would need to do just to create image content for your followers. On Canva, you can easily pick out the colours, fonts and other branding tools you would like to use, and apply them consistently to reflect your brand’s personality. 

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Topics: Digital Marketing, branding, strong brand presence, brand story, Instagram

4 Effective And Inexpensive Ways To Brand Your Business

Posted by Alex Yusof

Sep 18, 2017 11:34:00 AM

Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on branding.

Fortunately, there are a couple of effective ways we can use to brand our business online, without having to spend a tremendous amount of money. Here are 4 effective ways we can use for our business:

1. Create A Professional Logo

Your logo is an important element of your brand presence.  It’s an image that will be used on all your marketing collateral and therefore, you should consider investing some money to get a professional logo created for your business.

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Topics: Business, branding

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The Essential Guide to Branding Your Company

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The Essential Guide to Branding Your Company
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