iSmart Communications Blog

Collaborations are needed for a successfully marketing strategy as everyone in a team has different ideas, backgrounds and thought processes.

In the past, when there is a marketing campaign, every team member has to prepare different proposals with spreadsheets and charts and organize meetings internally and externally.  The ideas always change after every progress meeting, which could cause confusion amongst team members. Nowadays, with the free tools provided by Google which enables everyone to collaborate, work can be done efficiently with amongst teams to achieve the goal of your marketing campaign. As a result, this will ensure all the work is organized and help to save time and effort by everyone.

One of the SEO trends in 2018 is voice search. Voice search this year has surged in terms of market acceptance as well as widening consumer knowledge. As addressed in a previous post on how Artificial Intelligence (AI) can help grow your business, I would like to share how conversational AI is powering voice-assisted commerce in the retail sector.

Google AdWords is one of the most effective methods of paid online advertising out there, which is used by many of the organizations today. Google AdWords has the potential to send large numbers of people to you who are looking for what you have to offer. Also known as pay per click (PPC) advertising, Google AdWords presents a good opportunity for those who want to advertise to their audience who search for information online; at minimal costs and see fast results, if done properly. 

 Many people do not realize the importance of a good blog post in helping their business to grow. A good blog post helps your inbound marketing in 2 ways:

(1) Attract new visitors

(2) Convert visitors into leads

By creating relevant content for your clients, not only can it bring traffic to your website, it also builds trust with your customers through providing valuable information, and eventually, convert your customers into leads through appropriate call-to-action.

However, the problem is people usually don’t read through all the content – they will take only a few seconds to judge and decide whether they will continue reading. Therefore, it is important that you can catch their attention in the beginning!

Below are 5 tips that can help you to enhance your blog post so that your efforts will not be wasted!

Nowadays, there are more than 700 million people are using Instagram. Marketers are using it as a marketing platform too. It is normal to see a company’s account in Instagram that is promoting products or giving updates on the company/brand. There are some functions that are not utilized as much, which may cost the company to under-utilize the usage of this platform. Read on for the 3 functions that every company should use.

Boosting website rankings on search engines have started to become a common for most of the business organizations, as it would help to increase traffic to the respective site, and help to generate more leads and possibly turning those leads into your customers!

However, most organizations do not understand the concept of Search Engine Optimization (SEO), and end up making some of the mistakes that I am going to illustrate below, which might end up giving up an edge to their competitors.

Read on to see the top 4 mistakes to avoid to rank higher on search engine results. If you are committing some of these mistakes, it’s not too late to correct it!

How can you boost your website ranking in search results?

Ranking higher in search engine results is vital in running a successful business as it helps generate more traffic to your site and attract more potential customers. Therefore, developing a list of keywords for Search Engine Optimization (SEO) is equally important to make your site “visible” for your audience.

In this post, we share with you 2 tips that will help you to boost your organic search results.

More marketers are turning to YouTube marketing. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. Digital marketers cannot afford to ignore it as a powerful marketing tool.

Like the same for any marketing strategy, you should understand your target audience before using YouTube advertising to maximize your marketing efforts.

You need to first understand that people watch YouTube videos not for the ads but for the videos they are interested in. Therefore, advertisements may be seen as disruptive and they will skip your ads altogether. Ensuring your advertisement is relevant and attractive is important.

Traditional marketing alone is not effective in modern day anymore. 

Traditional marketing is defined when consumers have potential brands in mind and marketing is then directed towards them and move them through that “funnel” until they decide on a brand they choose to go with.

The consumer is changing. Today, this old concept does not work for the increasingly discerning, well-informed consumer. Consumers are empowered to make buying decisions. The increasing importance and constant evolution of digital marketing have made it more critical as part of any business marketing strategy, as propelled by the rise of social networks like Twitter and Facebook.

Generating leads remain a high priority for marketers. Every successful sale begins with lead generation. Here are 4 common lead generation mistakes marketers often make; keep these in mind so you can avoid these mistakes while developing your strategy for success.