iSmart Communications Blog

This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, Dan Tyre.  

Inbound Marketing is still in its infancy in most of the countries in Asia. In view of the extreme popularity  of  WhatsApp and other messaging apps in Asia, I believe that being  able to use the telephone to make connections with prospects and turn them into actual sales is a very valuable skill.

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

An important part of leveraging social media for business is to understand what industry-related conversations are happening online and recognising when you should respond.

Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers are always stuck playing catch-up. The good news is: this creates an even playing field. After all, 79 percent of business leaders polled found that noticeable skill gaps still exist on their teams –primarily in data, customer insight, and digital marketing techniques. So, if you’re interested in digital marketing, here are several tips on starting your career in the industry:

Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can now engage with a company in a physical store, an online website or mobile app or through a phone call. Or consumers can start their research or purchase journey on a mobile device and head home to complete it on a desktop.

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

While it’s a great place to start, blog content isn’t the only type of content you can be creating to be successful with digital marketing. You need to produce longer-form content items like ebooks, whitepapers, or research reports than can be used for lead generation.

Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat was teenagers and young adults, it’s to doubt its appeal for a B2B marketing campaign, where target audiences tend to be older. However, one of the largest growing audiences for Snapchat is adults between the ages of 45 – 54 years old, which presents an opportunity for B2B marketers. To ensure that a Snapchat account will be beneficial for your brand, though, check that you have answered the below 4 questions first:

Content Marketing has become a trending term in recent years, but for B2B marketers, it can still be considered an unproven marketing strategy. Content Marketing requires a substantial investment into the resources required to execute, and can seem to have more long-term benefits than short-term. We, however, beg to differ. If you haven’t utilized content marketing in your business yet, here are 6 benefits that we hope will convince you to change your mind:

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

When it comes to writing blog posts (just like this one!), it can be tough to churn out great content on a consistent basis. Here are 5 components of amazing blog posts: 

1. A compelling title 

A blog post’s title is the first thing people will see, so it should clearly indicate what the article is about. Clarity and specificity attract readers and prompt them to share the post with their networks.

Search Engine Marketing on Google is one of the most effective ways to get specific pages on your website found on Google. With more than 40,000 searches made on Google globally every second, search ads on Google is one of the key ways to get yourself found on top of Google search results.

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

A blog makes your website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and leads for your business.

Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people usually know, chatbots like Siri, Cortana and Amazon's Echo belong to informational chatbots. The focus for today, though, is on service chatbots which are built for marketing functions. Therefore, see three ways service chatbots can benefit your marketing strategies:

Content marketing is becoming a widely-adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not easy. In order to maximize the positive effects of your content marketing campaign, you need to constantly be working on perfecting your content in order to attract the correct type of attention and reaction from your prospects. Here are three tips for launching content marketing.