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iSmart Communications Blog

3 Critical Reasons Why You Need To Measure Your Marketing Efforts

Posted by Joshua Poh

Dec 18, 2017 2:00:00 PM

Marketers are surrounded by data.

You’ve got your Traffic Sources reports (and more) in HubSpot, Google Analytics, etc. That’s just the tip of the iceberg. Don’t forget your paid digital advertising platforms, social media monitoring services and web analytics. All these platforms have their own data analytics to assess and analyze.

Confused yet? We sure are. With so much data on hand, it’s sometimes tempting to just go “BAH and go by whatever works”. Or adopt a “set it and forget it” mentality.

Unfortunately, this is a bad idea. Analytics is vital to see if your marketing works or doesn’t work. If you don’t know how you’re doing, you won’t be able to know what to fix.

Firstly, marketing analytics is the measurement and optimization of your marketing activities. (Definition from Moz). It does not only cover web analytics, but asks the question “how did that marketing campaign really perform?”

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Topics: Inbound Marketing, Content Marketing, Analytics

How To Convince Your Boss Inbound Marketing Is Effective.

Posted by Joshua Poh

Dec 15, 2017 2:00:00 PM

 

Image Source:  Helloquence on Unsplash

As an inbound marketer, you have so many metrics and data sources to check.

SEO rankings, backlinks, downloads, reach / impressions, Facebook followers, engagement… the list is endless.

But how do you separate the vanity metrics from the ones that really matter?

More importantly, how do you convince your boss that all your marketing activity is generating results for the company?

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Topics: Inbound Marketing, Content Marketing, Analytics

Are You Measuring The Right Metrics For Your Inbound Marketing Campaigns?

Posted by Joshua Poh

Dec 13, 2017 2:00:00 PM

You’ve gathered all your shiny new landing pages, blog posts and content offers and started running your inbound marketing campaigns. Now you can sit back and relax, right?

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Topics: Inbound Marketing, Analytics

3 Facts About Inbound Marketing You May Not Know

Posted by Joshua Poh

Dec 11, 2017 2:00:00 PM

On this blog, we talk a lot about Inbound Marketing. Inbound marketing has revolutionized the way we speak to marketing clients about lead generation.

Did you know inbound leads cost 61% less than leads from outbound marketing methods like telemarketing or direct mail? Logically, it makes sense to at least use components of inbound marketing in your lead generation to complement your overall marketing strategy.

Here, we share 3 other interesting facts about inbound marketing.

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Topics: Inbound Marketing

How Technology Is Changing How We Treat Lead Generation

Posted by Joshua Poh

Dec 8, 2017 2:00:00 PM

Technology is rapidly innovating and we, in the lead generation space, must be able to keep abreast of all the changes.

According to the 2017 Marketing Technology Landscape infographic, the number of marketing technologies on the market is rapidly exploding. There are now 5,381 solutions, an increase of 40% from last year.

That’s a lot of technology and coping with these changes can be scary. In this post, we highlight 3 main technologies that marketers should keep watch for their lead generation efforts.

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Topics: Inbound Marketing, Lead Generation

3 Reasons Why Traditional Marketing Is Dead

Posted by Alex Yusof

Dec 5, 2017 1:45:00 PM

Traditional marketing used to be successful decades ago, when consumers only had access to certain mass media, like Television and Newspapers. Due to the high cost of traditional advertising, not many brands could afford to advertise.

While this type of marketing used to work, consumers have become more technology-savvy in recent years. In particular, technology has changed how people interact with brands and marketing messages. Here are 3 reasons why traditional marketing is dead:

1. Traditional Content Is Temporary

Unlike online content, traditional content is temporary. Consumers are not able to search for magazines, newspapers and TV shows once they have been published or finished airing. On the other hand, internet content is forever. All the blog posts you uploaded online will still be accessible years later, for as long as your servers are up. As such, consumers can always have access to your message, as long as you don’t take the content down.

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Topics: Inbound Marketing, Digital Marketing, Traditional Marketing

3 Inbound Marketing Tips For Your Business

Posted by Alex Yusof

Dec 4, 2017 10:45:00 AM

Inbound marketing focuses on attracting leads, and is juxtaposed with outbound marketing, where you broadcast your marketing messages to the general public. It is a proven system that has helped many successful startups and companies grow. Here are 3 inbound marketing tips you can use for your business: 

1. Produce Incredible Content

In inbound marketing, the quality of the content you create is crucial. You need to create targeted and specific content because if you don’t, no matter how hard you try to promote the content, you will never be successful.

To create targeted content, you need to tweak and adapt your content to the specific audience you want to attract. Find out what these people want to read, see, and interact with. Once you create something that they are likely to be interested in, the number of visits to your website and social media platforms will increase dramatically.

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Topics: Inbound Marketing, Digital Marketing, Business, entrepreneurship

3 Digital Marketing Tips For LinkedIn

Posted by Alex Yusof

Nov 28, 2017 1:45:00 PM

LinkedIn is known as a social network for professionals, but it can be used for marketing your company (if done right). If you are pushing out the same content to LinkedIn, Facebook, and Twitter, you are doing it wrong. When it comes to LinkedIn, you will need a more specialized approach to market your company. Here are 4 tips you can use to market your business on LinkedIn:

1. Ensure Your Company LinkedIn Page Is Consistent With Your Brand

First of all, to successfully market your company on LinkedIn, your branding needs to be consistent. Your content, colour choices, and images on your page should be congruent with your website, but focus on projecting professionalism.

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Topics: Digital Marketing, LinkedIn, Growth Hacking

3 Principles of Psychology You Can Use to Improve Your Inbound Marketing Campaigns

Posted by Joshua Poh

Nov 27, 2017 2:00:00 PM

As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.

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Topics: Inbound Marketing, Content Marketing

The Best Inbound Marketers Always Do This

Posted by Charing Kam

Nov 21, 2017 10:00:00 AM

There are so many different components to run an Inbound Marketing campaign that it can sometimes feel like a sprint to the finish line. You have to prepare your landing pages, your forms, your lead nurturing emails…all this just to get your campaign off the ground.

After your campaign gets off the ground, though, don’t stop working! The best Inbound Marketing experts never rest on their laurels; ensure you do these 3 things to maximize the effect of your Inbound Marketing campaigns. 

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Topics: Inbound Marketing

4 Components of Inbound Marketing You Need To Use

Posted by Charing Kam

Nov 14, 2017 10:00:00 AM

In the many years that Inbound Marketing has existed, it has been used in a range of industries and for different target audiences; we personally love it for B2B lead generation, but there are success stories everywhere.

Regardless of what you use Inbound Marketing for, there are four components of Inbound Marketing that you HAVE to use. If you don’t include these, you aren’t doing Inbound right:

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Topics: Inbound Marketing

Why Are My Lead Generation Efforts Failing?

Posted by Joshua Poh

Nov 13, 2017 2:30:00 PM

We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. However, the agency and lead generation program isn’t generating results (or enough results).

Of course, we’re dealing with human beings here, and they can be sometimes unpredictable. However, we also want to minimize the chances of failure, so you don’t waste your investment.

Here are 3 main reasons why lead generation efforts fail and what to do about them:

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Topics: Inbound Marketing, Lead Generation, Lead Generation Asia

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