iSmart Communications Blog

6 Quick Wins For Your CTAs To Start Converting

Posted by Bryan Lim

Nov 20, 2019 10:00:00 AM

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough attention. Research shows that your CTA is just as important as your marketing copy.

According to ConversionXL Institute, 97% of the people pay attention to the headline of a piece of content. 60% will scroll to the bottom of an article. And, most of them are more likely to skim through rather than read your content). This shows that more people are looking at your CTA than your content. What’s more surprising is that more than 70% of small business websites don’t contain any CTA.

For social media, the implication of having a CTA much more pronounced. According to Adroll, adding a CTA button to Facebook ads resulted in a 285% boost in conversions.

In this post, I will be sharing with you six quick tips to try to increase your CTAs performance.

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Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing, Artificial Intelligence, conversion rate optimisation

Debunked: 7 Myths Of Marketing Automation

Posted by Bryan Lim

Jul 19, 2019 5:30:00 PM

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before. 

So this blog post is to help you understand what is real and what is not about the marketing automation process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Business, Email Marketing

5 Reasons Why Emails Don't Get Opened!

Posted by Pooja Vinod Kumar

May 8, 2019 6:14:13 PM

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation, Email Marketing

7 Email Marketing Mistakes You Should Avoid

Posted by Bryan Lim

Mar 20, 2019 5:45:00 PM


You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of the seven email marketing mistakes starting from delivery from email to content and finally to customer journey errors which you might be committing.

So, here are seven email marketing mistakes that may be affecting your email marketing performance.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

8 Tips To Help You Increase Your Email Engagement

Posted by Bryan Lim

Jan 30, 2019 5:30:00 PM

 

Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing email is different from the ones you send to your family and friends. You’re not just sharing information; you are also driving engagement to support your business.

Here are 8 tips to help you increase your email engagement and ultimately, drive conversions.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

3 Reasons Why SEO Might Not Solve Your Traffic Problem

Posted by Bryan Lim

Jan 11, 2019 5:30:00 PM

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more comprehensive solution to fix your web traffic issue. To devise a solution to this issue, ensure that you are first approaching it in the right perspective. So, here are three reasons why SEO updates won’t fix this problem.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

6 Ways To Defeat Email Spam Filters For Business

Posted by Bryan Lim

Jan 9, 2019 5:30:00 PM

For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing campaigns take a big hit, open rates fall, and replies become non-existent.

However, spam filters are not here to make things difficult for you. They were developed to block spams and not to hunt down marketing emails.

This means… we can beat spam filters and, it’s really down to common sense.

Email marketing accounts for a critical component of any digital strategy. After all, it is one of the ways to reach out and contact your customers. So, here are six ways to help you beat spam filters and improve your email deliverability.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

10 Requirements For Your Digital Marketing Campaign (2019)

Posted by Bryan Lim

Jan 8, 2019 5:30:00 PM

Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, running digital marketing campaigns are pretty much the foundation of every marketing strategy.

As a marketer, it’s important to catch new trends and tactics to reach your audience in different ways.
For 2019, we review yesteryear’s performance and set new goals. However, you should also review your digital marketing foundation. So, follow and ensure you fulfil these ten requirements to avoid any blind spots for your digital marketing campaigns this upcoming year.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

Are eBooks Still Relevant For Your Digital Marketing Strategy?

Posted by Bryan Lim

Dec 7, 2018 5:30:00 PM

Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.
Reading is one way to obtain information quickly and make use of downtime. eBooks are especially ideal for busy decision makers.

Early marketers have likened eBooks to something like a long-form blog post. Since then, technology has improved, and people’s behaviour has changed. So, the concept of eBook has to change as well.

To answer the question: Yes, it is still relevant but only if you do it right.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

4 Ways To Tell If You Need Marketing Automation

Posted by Bryan Lim

Dec 4, 2018 5:30:00 PM

Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing automation is designed to automate marketing actions, cut down on repetitive tasks, better lead nurture process and to close more sales.

The benefits are:
- Improves productivity
- Automates manual workflow
- A centralised hub for actions
- Improves customer retention
- Tracks and monitors all campaigns

Still not convinced? According to CMO.com, 91% of successful users agree that it is vital. But how do you recognise your marketing needs one? Continue below for four ways to tell if your marketing requires automation.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Email Marketing

7 Best Practices For Your Lead Nurturing Email Campaign

Posted by Bryan Lim

Nov 21, 2018 5:30:00 PM

Lead nurturing refers to the practice of developing a flow of communications (through emails, social media messages, etc.) that seek to qualify a lead, keep them engaged and gradually guide them down the sales funnel. In this post, I will just discuss lead nurturing campaigns for email.

Lead nurturing email campaigns provide you with an engagement safety net which ensures that your leads are engaged during each stage of the buyer’s journey, increasing value, brand recognition and trust.

Before you jump right into lead nurturing email campaign, remember to follow these lead nurturing email best practices.

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Topics: Inbound Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

6 Reasons Why Email Marketing Is Absolutely Crucial To Your Business

Posted by Bryan Lim

Oct 3, 2018 6:00:00 PM

As the number of media platforms increases, digital marketers also have to evolve. These days, people spend time online on platforms such as Facebook, Instagram, Twitter, Linkedin and others. Digital marketers then begin to ask themselves this question.

Is email marketing dead?”

The short answer to the question is “no.” Email will continue to be an important marketing medium, it isn’t like the others, it is special.

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Topics: Inbound Marketing, Lead Generation Asia, Lead Generation Singapore, Email Marketing

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