iSmart Communications Blog

Must Not Miss Checklist to Create Valuable Content

Posted by Raymond Ma

Nov 22, 2019 9:00:00 AM



People love checklists. That's because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more importantly, it is very useful for content marketing.


Great content strategy is all about taking the guesswork out of execution, so that creative content can flourish. To help get all of the details straight, creating a valuable content checklist is something you should check out.


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Topics: Digital Marketing, Content Marketing, Content Creation

What Is 11.11 And 5 Tips Used By Successful Brands In China

Posted by Bryan Lim

Nov 8, 2019 11:45:00 AM

You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks like a person who is single or alone.

11.11 (Double 11) or also known as Single’s Day originated from China in the early 1990s. It began when a group of Nanjing University students started celebrating it as a holiday. It is a celebration for being single and treating yourself, encouraging shoppers to buy things for themselves.

And so, the word spread to various locations. With social media, the awareness of this holiday became more well-known. However, this holiday only became significant with the launch of Alibaba’s Single’s Day E-Commerce Festival in 2009. They focused on the message thats says: “就算没有男女朋友陪伴,至少我们还能疯狂购物” which translates to "Even if you don’t have a boyfriend or girlfriend, at least you can shop like crazy".

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

Posted by Bryan Lim

Oct 9, 2019 6:45:00 PM

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We have seen the impact of Shopee (if you have seen the advertisement of Cristiano Ronaldo dancing during their 9.9 campaign).

Thanks to Alibaba, Amazon and even Lazada, these mega sales campaigns are now occurring almost consecutively on 9.9, 11.11 and 12.12 (September 9th, November 11th and December 12th). Don’t be surprised to see 10.10 (10th October) join the fray as a major year-end sales event. On top of these dates, there is the Black Friday and Cyber Monday sales. These could only cause more headaches for brands new to e-commerce.

(Source: Shopee)

E-commerce players must now plan well in advance with a 360-degree marketing approach to hit their annual online revenue targets as the year draws to a close.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

SEO Fundamentals: The Importance Of Keywords

Posted by Bryan Lim

Sep 18, 2019 5:30:00 PM


First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small businesses aren’t sure what Search Engine Optimisation (SEO) means, according to Small Business Trends.

For beginners, starting on SEO may be daunting, which requires time to take effect. Keyword selection is fundamental along with other SEO basics such as internal linking. For a start, come up with a list of 10-15 keywords that your prospects might be searching for. What’s more, you don’t have to work alone. Make use of tools like Google Ads keyword planner or even Moz’s Keyword Explorer to find the most popular keywords. In the B2B field, especially in a niche industry such as manufacturing, most businesses consistently publish blogs and articles, which helps with SEO. You may find out more in this post.

In this post, I will be sharing some SEO fundamentals about keywords which beginners and even experts should not ignore.
So let's begin.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Business

Why Should Your Business Have Buyer Personas?

Posted by Veronica Fernandez

Aug 15, 2019 3:00:00 PM



If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone has one and everyone knows what it is. But do you know what and how buyer personas can benefit your business?


In an ever-changing and increasing known fact in the digital world that a one-size-fits-all marketing approach no longer works. The growth of your business depends on your ability to effectively target the right audiences for your products and services. This involves creating detailed profiles, also known as buyer personas.

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Topics: Inbound Marketing, Content Marketing

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

Which Social Media Tools Actually Work for Your Business?

Posted by Raymond Ma

Jul 12, 2019 4:00:00 PM

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business

The Ultimate Cheatsheet to Writing Blog Post Headlines that Drive Traffic

Posted by Veronica Fernandez

Jul 9, 2019 11:35:30 AM


You might not realise it, but your headline could be the reason you're losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. If your headline is not compelling, you'll lose up to 80% of your audience.


Why are blog posts important?

Producing reliable, insightful industry news to your visitors pays off. Not only will it increase your reputability, but it will also increase your inbound links.

Inbound links (hyperlinks that go back to your site) are the lifeblood of any website. They’re the currency of the internet because high-quality backlinks, from a variety of sites, give your website a higher rank in search engine results. The more you blog about all things useful, the higher the chances of you getting those inbound links.


What makes a good headline?

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Topics: Search Engine Optimization (SEO), Content Marketing, Blogging

The Most Recommended Software Tools for Content Management in 2019!

Posted by Raymond Ma

Jul 3, 2019 2:08:56 PM

It is extremely important for a marketer to get the right software tools for content management since, they are responsible for launching new marketing campaigns which makes it imperative for them to speed up the progress.

Marketers need easy access to make quick updates and integrate the software with other tools, also access to support easily. Not just marketers, but developers also need the software to monitor the control, security, access to the underlying code and customisability. 

A handy tip, do not overlook the importance of content management tools because even something as simple as trying to send a follow-up email after a form submission can take you loads of time, if you’re not using the right tools.

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Topics: Social Media, Content Marketing, Content Creation

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

Posted by Bryan Lim

May 30, 2019 5:45:00 PM


Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking for, you would need to consider adding paid search ads to your digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Google Adwords

Why Should You Use Social Media Marketing For Your Restaurant!

Posted by Pooja Vinod Kumar

May 13, 2019 3:49:15 PM


Social Media is a Restaurant's Best Friend and today, there are more reasons than ever for you to implement it to Grow your Business and Promote your Brand. Happy Reading!

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Topics: Digital Marketing, Search Engine Optimization (SEO), Social Media, Content Marketing, Blogging

4 Tips and Tricks to Create A Strong Brand Presence on Instagram

Posted by Pooja Vinod Kumar

Apr 22, 2019 6:20:06 PM

Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to create a strong brand presence for your company.

Here are 4 tips you can use to optimise your brand on Instagram:


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Topics: Digital Marketing, Social Media, Content Marketing, Content Creation

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