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Pooja Vinod Kumar

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Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

Posted by Pooja Vinod Kumar

Jan 29, 2020 3:30:00 PM

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.

We've seen apps such as Snapchat and TikTok fill the void of Vine since then. They allow users to express their imagination while promoting short mobile videos and have drawn audiences of Gen Z and the millennial. We also sound more non-traditional and niche than older sites, such as Facebook or Twitter.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Business, Lead Generation Asia, Lead Generation Singapore, Snapchat, TikTok

The 6 Best Ways to Use Videos for Your Email Marketing Campaign!

Posted by Pooja Vinod Kumar

Dec 30, 2019 9:23:08 AM


 

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, Email Marketing

8 Steps to Create a Perfect Giveaway!

Posted by Pooja Vinod Kumar

Dec 13, 2019 4:00:00 PM

Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential customers. Everyone loves getting something for free. It is the rationale of a giveaway. You can do it on many different social media platforms, such as Facebook, Instagram or YouTube. However, it is not guaranteed that giveaways will always get you attention and attract more followers. Here are a few other steps you should include in your giveaways. 

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

2020 Digital Marketing Trends To Watch Out For (Part 2)

Posted by Pooja Vinod Kumar

Dec 4, 2019 3:00:00 PM

If you're running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going in the future.

And like Amazon, you can start customizing your products, use social media to answer questions, and implement video marketing to gain confidence and demonstrate transparency. Remember, transparency is critical if you handle any customer data. And there are plenty of computer marketing programs that can streamline all of the online business and customer relationships.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

2020 Digital Marketing Trends To Watch Out For (Part 1)

Posted by Pooja Vinod Kumar

Nov 15, 2019 5:00:00 PM

In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village.

Sharing information is more accessible than ever before, making it much easier to raise awareness of the product or promote your service. And since the internet is such a powerful tool that ROI can be generated, it can not be ignored to invest in digital marketing. "Worldwide digital ad spending is expected to hit more than $375 billion by 2021," according to eMarketer.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Do Image Carousels Work? Yay! or Nay!

Posted by Pooja Vinod Kumar

Nov 12, 2019 9:00:00 AM

There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the average goldfish!

But if you think about this statement, it may not be valid. Every day, people watch two and a half hours of long films and binge whole seasons of television shows. If the duration of human attention is less than eight seconds, there would be no Friends sitcom and Netflix would be out of business!

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

The Conversion Rate Optimization (CRO) Guide for Beginners!

Posted by Pooja Vinod Kumar

Oct 16, 2019 2:24:55 PM

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Posted by Pooja Vinod Kumar

Sep 27, 2019 4:15:00 PM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

According to Google, "Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first"

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Snapchat For B2B Marketers in 2019!

Posted by Pooja Vinod Kumar

Sep 13, 2019 6:14:19 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Facebook Launches New Tool: Gives You More Control Over Your Data!

Posted by Pooja Vinod Kumar

Aug 24, 2019 5:30:48 PM

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Topics: Social Media, Business, Lead Generation Singapore, PDPA, Data Protection

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

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