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Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! ( ...
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Which Social Media Tools Actually Work for Your Business?

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a ...
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5 Reasons Why Emails Don't Get Opened!

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of ...
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7 Email Marketing Mistakes You Should Avoid

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of ...
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What Is Inbound Marketing?

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, ...
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3 Key Elements For A Successful Digital Marketing Strategy

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven ...
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How To Define ToFu, MoFu and BoFu Content

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which ...
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Follow This 5-Step Process To Get You Started on YouTube Marketing

YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing to help you ...
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8 Ways To Optimise Your Calls-To-Action For Better Conversion

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects ...
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8 Tips To Help You Increase Your Email Engagement

Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing ...
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5 Quick Tips For Google Analytics

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve the ...
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6 Trust Signals To Optimise Conversion Rate On Your Website

Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It ...
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