iSmart Communications Blog

Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

Posted by Pooja Vinod Kumar

Jan 29, 2020 3:30:00 PM

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.

We've seen apps such as Snapchat and TikTok fill the void of Vine since then. They allow users to express their imagination while promoting short mobile videos and have drawn audiences of Gen Z and the millennial. We also sound more non-traditional and niche than older sites, such as Facebook or Twitter.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Business, Lead Generation Asia, Lead Generation Singapore, Snapchat, TikTok

5 Issues That Could Be Hurting Your Lead Generation

Posted by Bryan Lim

Jan 9, 2020 10:55:00 AM

In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology and software companies where it can sometimes find like there is a limited pool of prospects to pull from.

That’s where lead generation comes in. However, lead generation can be a challenging topic for tech companies. In this highly competitive environment, it’s not enough for a company’s website to serve as an online catalogue of products and services. A company’s website must be able to provide answers and solutions, capture leads and much more.

Initially, web visitors landing on your page might be seeking out solutions for a pain point. Ensure that your content shows that you are a thought leader to help build the user’s trust in you. Once you become an authority in the reader's mind, they're far more likely to want to hear from you more. Then, when you offer them a unique content offer that is valuable to them in exchange for their contact information. They are more likely to do so.

This, of course, is easier said than done and process of driving conversions and gaining those leads is especially tough for technology companies.

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Topics: Digital Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

The 6 Best Ways to Use Videos for Your Email Marketing Campaign!

Posted by Pooja Vinod Kumar

Dec 30, 2019 9:23:08 AM


 

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, Email Marketing

8 Steps to Create a Perfect Giveaway!

Posted by Pooja Vinod Kumar

Dec 13, 2019 4:00:00 PM

Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential customers. Everyone loves getting something for free. It is the rationale of a giveaway. You can do it on many different social media platforms, such as Facebook, Instagram or YouTube. However, it is not guaranteed that giveaways will always get you attention and attract more followers. Here are a few other steps you should include in your giveaways. 

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

2020 Digital Marketing Trends To Watch Out For (Part 2)

Posted by Pooja Vinod Kumar

Dec 4, 2019 3:00:00 PM

If you're running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going in the future.

And like Amazon, you can start customizing your products, use social media to answer questions, and implement video marketing to gain confidence and demonstrate transparency. Remember, transparency is critical if you handle any customer data. And there are plenty of computer marketing programs that can streamline all of the online business and customer relationships.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Must Not Miss Checklist to Create Valuable Content

Posted by Raymond Ma

Nov 22, 2019 9:00:00 AM

 

 

People love checklists. That's because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more importantly, it is very useful for content marketing.

 

Great content strategy is all about taking the guesswork out of execution, so that creative content can flourish. To help get all of the details straight, creating a valuable content checklist is something you should check out.

 

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Topics: Digital Marketing, Content Marketing, Content Creation

6 Quick Wins For Your CTAs To Start Converting

Posted by Bryan Lim

Nov 20, 2019 10:00:00 AM

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough attention. Research shows that your CTA is just as important as your marketing copy.

According to ConversionXL Institute, 97% of the people pay attention to the headline of a piece of content. 60% will scroll to the bottom of an article. And, most of them are more likely to skim through rather than read your content). This shows that more people are looking at your CTA than your content. What’s more surprising is that more than 70% of small business websites don’t contain any CTA.

For social media, the implication of having a CTA much more pronounced. According to Adroll, adding a CTA button to Facebook ads resulted in a 285% boost in conversions.

In this post, I will be sharing with you six quick tips to try to increase your CTAs performance.

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Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing, Artificial Intelligence, conversion rate optimisation

2020 Digital Marketing Trends To Watch Out For (Part 1)

Posted by Pooja Vinod Kumar

Nov 15, 2019 5:00:00 PM

In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village.

Sharing information is more accessible than ever before, making it much easier to raise awareness of the product or promote your service. And since the internet is such a powerful tool that ROI can be generated, it can not be ignored to invest in digital marketing. "Worldwide digital ad spending is expected to hit more than $375 billion by 2021," according to eMarketer.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Do Image Carousels Work? Yay! or Nay!

Posted by Pooja Vinod Kumar

Nov 12, 2019 9:00:00 AM

There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the average goldfish!

But if you think about this statement, it may not be valid. Every day, people watch two and a half hours of long films and binge whole seasons of television shows. If the duration of human attention is less than eight seconds, there would be no Friends sitcom and Netflix would be out of business!

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

What Is 11.11 And 5 Tips Used By Successful Brands In China

Posted by Bryan Lim

Nov 8, 2019 11:45:00 AM

You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks like a person who is single or alone.

11.11 (Double 11) or also known as Single’s Day originated from China in the early 1990s. It began when a group of Nanjing University students started celebrating it as a holiday. It is a celebration for being single and treating yourself, encouraging shoppers to buy things for themselves.

And so, the word spread to various locations. With social media, the awareness of this holiday became more well-known. However, this holiday only became significant with the launch of Alibaba’s Single’s Day E-Commerce Festival in 2009. They focused on the message thats says: “就算没有男女朋友陪伴,至少我们还能疯狂购物” which translates to "Even if you don’t have a boyfriend or girlfriend, at least you can shop like crazy".

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

How to maintain customer loyalty? Let’s look at Watsons!

Posted by Riley Wong

Oct 25, 2019 9:05:00 AM

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from repeat customers in the United States. Therefore, it is important for businesses to build their fan base and run a customer loyalty program. Here are six ways to keep and build customer loyalty with the case of Watsons’ loyalty program through a simple mobile app.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Business

5 Things To Consider For LinkedIn Lead Gen Forms

Posted by Bryan Lim

Oct 22, 2019 10:56:30 AM

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail.

That’s why ad platforms continuously seek ways to simplify how leads are being generated. Amongst those platforms, we have Google, Facebook, LinkedIn, Twitter and many more.

In this article, we shall discuss LinkedIn and in particular, Lead Gen Forms. It offers businesses a quick and scalable way to generate leads. For users, it makes the process of claiming an offer or sign-up hassle-free.

But this beckons the question: is this format effective in the age of hyper-personalisation?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation Asia, Lead Generation Singapore

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