Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Improve your Facebook Advertising with Facebook Lookalike Audience

By: Bryan Lim on 04/29/20 18:45

According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for the ...

The Impact of COVID-19 on Digital Marketing Agencies

By: Guest Blogger: Kristin Savage on 04/27/20 13:00

The Impact of COVID-19 on Digital Marketing Agencies

7 Quick Hacks To Improve Your SEO

By: Bryan Lim on 04/15/20 18:45

91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you're in no-man 's-land. If you are not ...

Impact of COVID19 + Predictions for Digital Marketing

By: Bryan Lim on 04/08/20 13:30

This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only severely impacted our health and ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 2)

By: Pooja Vinod Kumar on 03/09/20 16:00

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

By: Pooja Vinod Kumar on 01/29/20 15:30

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

5 Issues That Could Be Hurting Your Lead Generation

By: Bryan Lim on 01/09/20 10:55

In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology and software companies ...

The 6 Best Ways to Use Videos for Your Email Marketing Campaign!

By: Pooja Vinod Kumar on 12/30/19 9:23

8 Steps to Create a Perfect Giveaway!

By: Pooja Vinod Kumar on 12/13/19 16:00

Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential customers. ...

2020 Digital Marketing Trends To Watch Out For (Part 2)

By: Pooja Vinod Kumar on 12/04/19 15:00

If you're running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going in the future.And like ...

Must Not Miss Checklist to Create Valuable Content

By: Raymond Ma on 11/22/19 9:00

People love checklists. That's because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more importantly, it is very ...

6 Quick Wins For Your CTAs To Start Converting

By: Bryan Lim on 11/20/19 10:00

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough ...