Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

How to Use AI Marketing Tools Effectively

By: Cathy Miranda on 2/2/23 13:00

Artificial Intelligence marketing tools automate many marketing processes, from identifying target audience segments to personalizing content and messaging, allowing marketers to ...

Agile Metrics

By: Neha Sodhi on 11/30/22 8:00

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. Measuring the success of an agile marketing process is critical as it ...

How to Find Your Target Audience

By: Neha Sodhi on 11/28/22 8:00

Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.

Social Media SMART Goals for 2023

By: Neha Sodhi on 11/11/22 8:45

Social Media SMART Goals

Social Media Goals for 2023

By: Neha Sodhi on 11/9/22 8:45

Social media is important for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain ...

Tips to Improve Your SEO

By: Neha Sodhi on 11/4/22 8:00

Tips to Help Improve Your SEO

Social-Led Brand

By: Neha Sodhi on 11/1/22 8:00

What is a social-led brand? Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, ...

The Art of Link Building

By: Neha Sodhi on 10/28/22 8:00

Using link building as part of your SEO strategy can be a roll of the dice. Links are important for achieving higher rankings and search visibility. However, as Google cracks down ...

How to Get Existing Leads to Do Your Email Marketing for You

By: Neha Sodhi on 10/25/22 8:00

Source: HubSpot Get your leads to do your email marketing for you. If you do email marketing right, you can generate tons of new leads.

Drip Marketing

By: Neha Sodhi on 10/20/22 8:00

Consumers in every market are constantly receiving texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay ...

What Marketers Need to Know About Facebook’s News Feed

By: Neha Sodhi on 10/18/22 8:00

Mark Zuckerberg announced a change to Facebook's news feed in July. It's been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended ...

Should You Leverage Offline Marketing Strategies in a Post-Pandemic World?

By: Neha Sodhi on 10/14/22 8:00

Since the start of the pandemic, marketing strategies have relied heavily on online tactics. But what about marketing outside of the digital space, otherwise known as offline ...