Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Why Traditional Marketing Is A Thing Of The Past

By: Chong Wei Ling on 09/04/20 15:50

Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another. These traditional marketing ads are ...

Transition to Post-COVID: The Shift in the Digital Marketing Landscape

By: Chong Wei Ling on 08/14/20 17:35

This COVID-19 period has been a real struggle for many businesses as this global pandemic has caused severe economic disruption. With many industry sectors being affected, ...

Why Businesses Should Use Instagram

By: Bryan Lim on 06/10/20 12:45

According to research, more than 200 million individuals on Instagram visit a business profile daily. Given that the average individual spends about 53 minutes on the ...

What COVID-19 Means for Marketers in 2020, the Pros and Cons!

By: Guest Blogger: Kristin Savage on 06/08/20 15:15

For people all over the globe, 2020 will stay remember as a tough year. The COVID 19 pandemic took a tow not only on our health but on so many other aspects of our lives. ...

Improve your Facebook Advertising with Facebook Lookalike Audience

By: Bryan Lim on 04/29/20 18:45

According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for the ...

The Impact of COVID-19 on Digital Marketing Agencies

By: Guest Blogger: Kristin Savage on 04/27/20 13:00

The Impact of COVID-19 on Digital Marketing Agencies

7 Quick Hacks To Improve Your SEO

By: Bryan Lim on 04/15/20 18:45

91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you're in no-man 's-land. If you are not ...

Impact of COVID19 + Predictions for Digital Marketing

By: Bryan Lim on 04/08/20 13:30

This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only severely impacted our health and ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 2)

By: Pooja Vinod Kumar on 03/09/20 16:00

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

By: Pooja Vinod Kumar on 01/29/20 15:30

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

5 Issues That Could Be Hurting Your Lead Generation

By: Bryan Lim on 01/09/20 10:55

In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology and software companies ...