Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

From Data to Dollars: How AI Tools Drive Marketing ROI

Data has become the lifeblood of successful marketing strategies in today's digital landscape. With vast amounts of information available, marketers can harness the power of data ...

Account-Based Marketing in the Era of Artificial Intelligence

By: Almira Abad on 6/1/23 13:30

In today's digital age, businesses are increasingly adopting account-based marketing (ABM) strategies to drive personalized growth and build stronger relationships with key ...

Performance-Based Marketing in the Financial Services Industry in Singapore

By: Almira Abad on 5/31/23 13:30

The financial services industry in Singapore is highly competitive and constantly evolving. To stand out in this dynamic landscape, financial institutions must adopt effective ...

Navigating the Buyer's Journey: Account-Based Marketing Best Practices

By: Almira Abad on 5/24/23 15:41

In today's hyper-competitive business landscape, understanding and effectively navigating the buyer's journey is crucial for B2B organizations. Account-Based Marketing (ABM) has ...

PDPA Compliance Made Easy: Best Practices for Singapore Organizations

By: Almira Abad on 5/22/23 12:00

In today's digital world, data privacy has become a paramount concern for individuals and businesses alike. In Singapore, the Personal Data Protection Act (PDPA) plays a crucial ...

Creating a Winning Account-Based Marketing Strategy: Lessons from Top Performers

By: Almira Abad on 5/12/23 13:15

Account-based marketing (ABM) is an effective strategy that enables businesses to focus on a targeted group of accounts to increase revenue and growth. With a personalized ...

The Top Industries That Benefit from Performance-Based Marketing

By: Almira Abad on 5/9/23 11:45

Performance-based marketing is a type of digital marketing that focuses on driving specific actions, such as clicks, leads, or sales, and then rewarding the marketer based on the ...

The rise of influencer marketing in B2B lead generation: Insights for Singaporean companies

By: Almira Abad on 5/5/23 11:45

In recent years, influencer marketing has become an increasingly popular strategy for B2B lead generation. As social media continues to dominate the marketing landscape, ...

From Prospects to Customers: How Customer Testimonials and Case Studies Drive B2B Lead Generation

By: Almira Abad on 5/4/23 13:32

As a B2B company, lead generation is key to your success. But with so much competition out there, it can be hard to stand out from the crowd and convince potential customers to ...

The Benefits of Account-Based Marketing for B2B Companies

By: Margen Andallo on 5/2/23 10:30

Account-based marketing (ABM) has grown in popularity recently, especially among B2B companies. Instead of casting a wide net with their marketing efforts, B2B companies focus on ...

The Evolution of Performance Marketing: From CPC to CPA and Beyond

By: Almira Abad on 4/28/23 11:45

Performance marketing has come a long way since its inception. What started as a simple model of paying for clicks has evolved into a sophisticated system of tracking and ...

B2B Lead Generation in the Digital Age: Tips for Success

By: Almira Abad on 4/24/23 11:44

In the digital age, B2B lead generation has become more challenging than ever before. With the rise of the internet, social media, and other digital channels, businesses now have ...