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Bryan Lim

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5 Issues That Could Be Hurting Your Lead Generation

Posted by Bryan Lim

Jan 9, 2020 10:55:00 AM

In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology and software companies where it can sometimes find like there is a limited pool of prospects to pull from.

That’s where lead generation comes in. However, lead generation can be a challenging topic for tech companies. In this highly competitive environment, it’s not enough for a company’s website to serve as an online catalogue of products and services. A company’s website must be able to provide answers and solutions, capture leads and much more.

Initially, web visitors landing on your page might be seeking out solutions for a pain point. Ensure that your content shows that you are a thought leader to help build the user’s trust in you. Once you become an authority in the reader's mind, they're far more likely to want to hear from you more. Then, when you offer them a unique content offer that is valuable to them in exchange for their contact information. They are more likely to do so.

This, of course, is easier said than done and process of driving conversions and gaining those leads is especially tough for technology companies.

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Topics: Digital Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

6 Quick Wins For Your CTAs To Start Converting

Posted by Bryan Lim

Nov 20, 2019 10:00:00 AM

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough attention. Research shows that your CTA is just as important as your marketing copy.

According to ConversionXL Institute, 97% of the people pay attention to the headline of a piece of content. 60% will scroll to the bottom of an article. And, most of them are more likely to skim through rather than read your content). This shows that more people are looking at your CTA than your content. What’s more surprising is that more than 70% of small business websites don’t contain any CTA.

For social media, the implication of having a CTA much more pronounced. According to Adroll, adding a CTA button to Facebook ads resulted in a 285% boost in conversions.

In this post, I will be sharing with you six quick tips to try to increase your CTAs performance.

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Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing, Artificial Intelligence, conversion rate optimisation

What Is 11.11 And 5 Tips Used By Successful Brands In China

Posted by Bryan Lim

Nov 8, 2019 11:45:00 AM

You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks like a person who is single or alone.

11.11 (Double 11) or also known as Single’s Day originated from China in the early 1990s. It began when a group of Nanjing University students started celebrating it as a holiday. It is a celebration for being single and treating yourself, encouraging shoppers to buy things for themselves.

And so, the word spread to various locations. With social media, the awareness of this holiday became more well-known. However, this holiday only became significant with the launch of Alibaba’s Single’s Day E-Commerce Festival in 2009. They focused on the message thats says: “就算没有男女朋友陪伴,至少我们还能疯狂购物” which translates to "Even if you don’t have a boyfriend or girlfriend, at least you can shop like crazy".

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

5 Things To Consider For LinkedIn Lead Gen Forms

Posted by Bryan Lim

Oct 22, 2019 10:56:30 AM

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail.

That’s why ad platforms continuously seek ways to simplify how leads are being generated. Amongst those platforms, we have Google, Facebook, LinkedIn, Twitter and many more.

In this article, we shall discuss LinkedIn and in particular, Lead Gen Forms. It offers businesses a quick and scalable way to generate leads. For users, it makes the process of claiming an offer or sign-up hassle-free.

But this beckons the question: is this format effective in the age of hyper-personalisation?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation Asia, Lead Generation Singapore

10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

Posted by Bryan Lim

Oct 9, 2019 6:45:00 PM

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We have seen the impact of Shopee (if you have seen the advertisement of Cristiano Ronaldo dancing during their 9.9 campaign).

Thanks to Alibaba, Amazon and even Lazada, these mega sales campaigns are now occurring almost consecutively on 9.9, 11.11 and 12.12 (September 9th, November 11th and December 12th). Don’t be surprised to see 10.10 (10th October) join the fray as a major year-end sales event. On top of these dates, there is the Black Friday and Cyber Monday sales. These could only cause more headaches for brands new to e-commerce.

(Source: Shopee)

E-commerce players must now plan well in advance with a 360-degree marketing approach to hit their annual online revenue targets as the year draws to a close.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

SEO Fundamentals: The Importance Of Keywords

Posted by Bryan Lim

Sep 18, 2019 5:30:00 PM


First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small businesses aren’t sure what Search Engine Optimisation (SEO) means, according to Small Business Trends.

For beginners, starting on SEO may be daunting, which requires time to take effect. Keyword selection is fundamental along with other SEO basics such as internal linking. For a start, come up with a list of 10-15 keywords that your prospects might be searching for. What’s more, you don’t have to work alone. Make use of tools like Google Ads keyword planner or even Moz’s Keyword Explorer to find the most popular keywords. In the B2B field, especially in a niche industry such as manufacturing, most businesses consistently publish blogs and articles, which helps with SEO. You may find out more in this post.

In this post, I will be sharing some SEO fundamentals about keywords which beginners and even experts should not ignore.
So let's begin.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Business

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

Posted by Bryan Lim

Sep 4, 2019 11:08:17 AM


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Topics: Digital Marketing, Online Marketing, Social Media, Business, Data Protection

Understanding How Social Media Impacts SEO

Posted by Bryan Lim

Aug 27, 2019 10:30:00 AM

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Topics: Search Engine Optimization (SEO), Lead Generation, Social Media

Why A Unique Selling Proposition Is So Important?

Posted by Bryan Lim

Aug 7, 2019 5:40:00 PM

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, lead generation. Yes, strategies and tactics may differ. But the main question remains, as my boss likes to put it “Why should people choose you?”.
In today’s market, you are probably not the only company offering your service and product. Even in a niche market, there are still competitors vying for the same target audience as you are.
So let’s take a step back and ask “What is your Unique Selling Proposition (USP)?”

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Topics: Business, Lead Generation Asia, Lead Generation Singapore

Debunked: 7 Myths Of Marketing Automation

Posted by Bryan Lim

Jul 19, 2019 5:30:00 PM

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before. 

So this blog post is to help you understand what is real and what is not about the marketing automation process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Business, Email Marketing

How To Market An Event Successfully With Digital Marketing

Posted by Bryan Lim

Jul 5, 2019 5:30:00 PM



According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough to ensure a successful event marketing? After all, a well-planned promotional strategy is vital for a successful event. You want to get the word out, reach the right audience for your conference, trade shows or even corporate events in the run-up to its launch.

According to Marketing Evolution, 93% of event markers say their companies prioritises hosting events. With such significance placed on events, your responsibility as a marketer is to maximise attendance and build buzz for your event. With a combination of content marketing, social media, emails and even videos, you can maximise your results. Read more to learn our tips on how to market an event successfully.

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Topics: Digital Marketing

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

Posted by Bryan Lim

May 30, 2019 5:45:00 PM


Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking for, you would need to consider adding paid search ads to your digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Google Adwords

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