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Search Engine Optimization (SEO) for Ecommerce Businesses

Search Engine Optimization (SEO) is the most cost-effective and successful source of sales leads for ecommerce businesses.

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The good ranking of your ecommerce site on any search engine can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.

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SEO Brings Higher Close Rates

Statistics showed that as a part of inbound practices, SEO achieves an average of 14.6% close rate from inbound leads, compared to 1.7% close leads from outbound leads.

Reaching out to customers (outbound or cold leads) often results in lower conversion rates.

Whereas SEO leads, where a customer makes the actual research of your product, result in higher conversion. These individuals, who make their research online, already have a specific requirement and purpose in mind.

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SEO Leads Cost Much Lower Than Outbound Leads

The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads. 

SEO lowers advertising costs. When your ecommerce website already has a top ranking on Google, there is no need for you to run pay-per-click search ads or advertise Facebook or Instagram.

Effective SEO leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates on your ecommerce sites or marketplaces.

SEO on E-Commerce Marketplaces: Shopify, Amazon, Lazada and Shopee

All popular ecommerce marketplaces, such as Shopify, Amazon, Lazada and Shopee have their unique search engines. You need to be familiarized with their different algorithms in order to have your products listed on the first page for the keywords that you want.

We will be able to help you achieve top rankings on different ecommerce platforms.

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Digital Marketing For Small Businesses

Why do you need to care about digital marketing?
Find out why and how you can use digital marketing to grow your business by downloading our eGuide now.

Getting into digital marketing can feel like taking a dive into the unknown for a lot of small business owners, especially if you don’t spend all your time online yourself. But relax.

Nobody starts at the deep end, nobody has all the answers before they begin and, even better, getting going is probably cheaper and quicker than you might think.

In this guide, we’re going to take you through the easy -access ways to get started – from making the most of search engines to buying your first online ads.

All the channels will be familiar to you – Facebook, Twitter, Google, email, and your own website – but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.

It’s your website, blog and social media channels that are at the heart of any digital marketing plan—so always keep in mind that you’re optimizing for these destinations when planning digital marketing tactics.

We hope this guide gives you what you need to get going. Happy reading :)

   

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!