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Search Engine Optimization (SEO) for Ecommerce Businesses

Search Engine Optimization (SEO) is the most cost-effective and successful source of sales leads for ecommerce businesses.

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The good ranking of your ecommerce site on any search engine can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.

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SEO Brings Higher Close Rates

Statistics showed that as a part of inbound practices, SEO achieves an average of 14.6% close rate from inbound leads, compared to 1.7% close leads from outbound leads.

Reaching out to customers (outbound or cold leads) often results in lower conversion rates.

Whereas SEO leads, where a customer makes the actual research of your product, result in higher conversion. These individuals, who make their research online, already have a specific requirement and purpose in mind.

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SEO Leads Cost Much Lower Than Outbound Leads

The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads. 

SEO lowers advertising costs. When your ecommerce website already has a top ranking on Google, there is no need for you to run pay-per-click search ads or advertise Facebook or Instagram.

Effective SEO leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates on your ecommerce sites or marketplaces.

SEO on E-Commerce Marketplaces: Shopify, Amazon, Lazada and Shopee

All popular ecommerce marketplaces, such as Shopify, Amazon, Lazada and Shopee have their unique search engines. You need to be familiarized with their different algorithms in order to have your products listed on the first page for the keywords that you want.

We will be able to help you achieve top rankings on different ecommerce platforms.

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How To Advertise On Instagram

Find out how you can grow your business using Instagram Advertising by downloading our eGuide now.

 
Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. There are many reasons a business or individual may decide to advertise on Instagram:
  • Instagram Advertising is utilized to grow brand exposure, website traffic and generate new leads
  • Instagram is one of the leading platforms for visual content.
  • Instagram users have multiplied dramatically since the platform’s creation in 2010. Now, over a decade later, Instagram is still an industry leader.

In this guide, we’re going to take you through the easy-access ways to get started so you feel confident in the way that’s right for you and the growth of your business.

We hope this guide gives you what you need to get going. Happy reading :)

   

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