The first thing that comes to your mind when people discuss ongoing SEO content?
That’s right. Blogs.
Blogging is such an important part of inbound marketing best practice that hardly any Inbound Marketers disagree on this. Google loves websites that regularly update their content and the best way to do this is through blogging. But if your entire SEO strategy is only based on blogs, you’re missing out a lot.
Beyond blogging, there are also other ways to generate content that benefits not only your SEO but also offer value to your readers.
Here are 4 other forms of content you might want to consider.1. Long form articles
Best practices for content such as blog post used to indicate that condensed information; less than 500 words is the best. In other words, the quicker to digest, the better.
However, it turns out that the attention span of readers isn’t as profound as once thought. Long form content actually ranks well in terms of SEO and people do want to read it. Of course, more words mean more chances for keywords. In fact, Google ranks long form content higher as the article is more likely to provide more insight and value for readers.
Content which is written with more thought and well-researched are also likelier to provide answers and solutions readers are looking for than a more general 500-word article. Readers are also beginning to appreciate more detailed content.
2. Beginner’s Guide
In terms for keeping your website updated, blogs do a fantastic job of generating a series of content regularly. Blog post focuses on a small, specific part of the industry, a particular subject or topic.
You can go big and talk about the most fundamental aspects of the subject you deal with. You can create a “how-to guide” in the form of a 10x pillar content page, demonstrating your expertise in the subject. For example, those working in digital marketing, might be tempted to write “How to Start with Digital Marketing”. Such content gives you the opportunity to include a large number of targeted keywords to boost your SEO ranking.
Moreover, you’ll be able to generate a high number of internal links back to the guide in future – another factor that helps in your SEO ranking.
3. Glossary of terms
Does your industry utilise a lot of jargons? Or do you find yourself using words to that you and your colleagues understand? Jargons should be avoided whenever possible. However, businesses should take advantage of this especially for those working in a particular niche industry.
Everyone loves a glossary, one is that quick to scroll through, quick to read. So, if your industry uses a lot of terminologies, create a page where people can understand it. A glossary enables you to put together a range of keywords more than a blog topic could achieve. It creates great opportunities for further internal linking as well. So, the next time you use a piece of jargon, you can simply link to the relevant glossary entry.
These are great for your SEO and spares you the effort of redefining words and concepts every time you write about them in future.
4. Landing Page
Landing pages act as entry-points into your website. Users usually “land on” the page from search engines before they visit the rest of your website.
They are beneficial for your SEO as they allow you to dedicate an entire page to one specific search term, which increases the chances of it ranking. However, this also means you can control how and where the readers enter your website.
As most readers don’t tend to spend too long time on landing pages, it would be best to keep the copy short and make it very clear where your CTAs to drive the user to complete the desired action.
So, remember to keep your content updated and relevant as it is fundamental to any decent inbound marketing strategy. Also, regular blogging is the foundation of your content strategy which is key for your SEO. However, there is an abundance of other types of content available to enhance your SEO, there is no one best way. So, continue to discover and exploit the gap to give you an edge over your competitors.