Getting into digital marketing can feel like taking a dive into the unknown for a lot of small business owners, especially if you don’t spend all your time online yourself. But relax.

Nobody starts at the deep end, nobody has all the answers before they begin and, even better, getting going is probably cheaper and quicker than you might think.

In this guide, we’re going to take you through the easy -access ways to get started – from making the most of search engines to buying your first online ads.

All the channels will be familiar to you – Facebook, Twitter, Google, email, and your own website – but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.

It’s your website, blog and social media channels that are at the heart of any digital marketing plan—so always keep in mind that you’re optimizing for these destinations when planning digital marketing tactics.

We hope this guide gives you what you need to get going. Happy reading :)