iSmart Communications Blog

2020 Digital Marketing Trends To Watch Out For (Part 2)

Posted by Pooja Vinod Kumar

Dec 4, 2019 3:00:00 PM

If you're running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going in the future.

And like Amazon, you can start customizing your products, use social media to answer questions, and implement video marketing to gain confidence and demonstrate transparency. Remember, transparency is critical if you handle any customer data. And there are plenty of computer marketing programs that can streamline all of the online business and customer relationships.

Read More

Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

6 Quick Wins For Your CTAs To Start Converting

Posted by Bryan Lim

Nov 20, 2019 10:00:00 AM

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough attention. Research shows that your CTA is just as important as your marketing copy.

According to ConversionXL Institute, 97% of the people pay attention to the headline of a piece of content. 60% will scroll to the bottom of an article. And, most of them are more likely to skim through rather than read your content). This shows that more people are looking at your CTA than your content. What’s more surprising is that more than 70% of small business websites don’t contain any CTA.

For social media, the implication of having a CTA much more pronounced. According to Adroll, adding a CTA button to Facebook ads resulted in a 285% boost in conversions.

In this post, I will be sharing with you six quick tips to try to increase your CTAs performance.

Read More

Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing, Artificial Intelligence, conversion rate optimisation

2020 Digital Marketing Trends To Watch Out For (Part 1)

Posted by Pooja Vinod Kumar

Nov 15, 2019 5:00:00 PM

In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village.

Sharing information is more accessible than ever before, making it much easier to raise awareness of the product or promote your service. And since the internet is such a powerful tool that ROI can be generated, it can not be ignored to invest in digital marketing. "Worldwide digital ad spending is expected to hit more than $375 billion by 2021," according to eMarketer.

Read More

Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

How Are Leads Converted Better By 25% With A Chatbot?

Posted by Veronica Fernandez

Nov 13, 2019 9:00:00 AM

 
In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, virtual chatterbots that imitate human conversations for solving various tasks are becoming increasingly in demand. We have to quickly adapt to the advancing changes to keep our prospects interested.
 

What is a chatbot?

 

According to Oxford Dictionaries, a chatbot is “a computer program that can hold a conversation with a person, usually over the Internet.” A great example of a chatbot is a function on your mobile phone, Siri.

 

Essentially, a chatbot is an automated assistant that communicates with us through text messages, a virtual companion that integrates into websites, applications or instant messengers and helps businesses to get closer to their customers.

 
Read More

Topics: Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Artificial Intelligence, conversion rate optimisation

Do Image Carousels Work? Yay! or Nay!

Posted by Pooja Vinod Kumar

Nov 12, 2019 9:00:00 AM

There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the average goldfish!

But if you think about this statement, it may not be valid. Every day, people watch two and a half hours of long films and binge whole seasons of television shows. If the duration of human attention is less than eight seconds, there would be no Friends sitcom and Netflix would be out of business!

Read More

Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

The Conversion Rate Optimization (CRO) Guide for Beginners!

Posted by Pooja Vinod Kumar

Oct 16, 2019 2:24:55 PM

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.

Read More

Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Posted by Pooja Vinod Kumar

Sep 27, 2019 4:15:00 PM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

According to Google, "Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first"

Read More

Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Snapchat For B2B Marketers in 2019!

Posted by Pooja Vinod Kumar

Sep 13, 2019 6:14:19 PM

Read More

Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

Read More

Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Understanding How Social Media Impacts SEO

Posted by Bryan Lim

Aug 27, 2019 10:30:00 AM

Read More

Topics: Search Engine Optimization (SEO), Lead Generation, Social Media

Debunked: 7 Myths Of Marketing Automation

Posted by Bryan Lim

Jul 19, 2019 5:30:00 PM

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before. 

So this blog post is to help you understand what is real and what is not about the marketing automation process.

Read More

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Business, Email Marketing

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).

Read More

Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

The Complete DIY Guide to Improving Conversion Rates

You may also want to download this FREE guide.

New call-to-action
Download FREE Guide
 
FOLLOW US
 
LIKE US

 

Subscribe to Our Blog via Email

 

Recent Posts