Speaker: Gea Ban Peng – Chief Executive Officer – PDPA Compliance
Thursday 30th April 2020 – 9.15am to 5.15pm
10 Anson Road #36-05A, International Plaza, Singapore 079903.
All of us need to fulfill our obligations under the Personal Data Protection Act 2012. The maximum penalty is $1 million fine and an imprisonment of 12 months.What you learn at this session will help you take the necessary steps to be PDPA compliant. In the event of a data breach, you will know how to manage the situation for minimum penalties.
The PDPA Compliance Group is an organization of independent experts in personal data protection. We are professionally trained and committed to helping organisations in Singapore comply with the PDPA.
iSmart Communications is a partner of the PDPA Compliance Group.
ACRA Registration No. 53394982C
10 Anson Road, #26-08, International Plaza, Singapore 079903
The PDPA Compliance Group provides a comprehensive suite of PDPA services:
Singapore Personal Data Protection Act 2012 (PDPA) is a law that governs the collection, use and disclosure of personal data by all organisations.
Organisations in Singapore which fail to comply with PDPA may be fined up to $1 million and suffer reputation damage.
The PDPA covers all electronic and non-electronic personal data, regardless of whether the personal data is true or false.
Personal data is any information that identifies an individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data.
A personal data breach means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data.
Under the Personal Data Protection Act 2012 (PDPA), a Data Protection Officer (DPO) is mandatory when your company/organisation is collecting personal data during its operations. A DPO of your company can be one individual or a team to ensure its compliance with the PDPA of Singapore.
The following are examples of organisations required to appoint a DPO:
A DPO must be competent in data protection, adequately resourced, and report to the highest management level. A DPO can be an existing employee or externally appointed.
The primary role of the Data Protection Officer (DPO) is to ensure that his organisation processes the personal data of its staff, customers, providers or any other individuals in compliance with the PDPA rules.
Specifically, the responsiblities of a DPO are:
For any breach of the PDPA, an organisation will pay a financial penalty of such amount not exceeding S$1 million as the PDPC thinks fit.
In the case of an individual, he is liable to a fine not exceeding $10,000 or to imprisonment for a term not exceeding 12 months or both.
The PDPA does not apply to business contact information, which may include name, business title, corporate telephone numbers, business addresses and business email addresses.
Such contact information is made publicly available to facilitate commerce and trade. Organisations will not be required to obtain consent prior to collection, use or disclosure.
In addition, organisations sending business-to-business (B2B) marketing messages through phone calls, SMS or fax are not required to comply with the Do Not Call provisions.
As a modern marketer, you already probably have a Facebook account for your business. Odds are, you have a decent organic presence on the platform and a strong sense of how important social media is to your business’s bottom line.
But organic growth is just the tip of the iceberg. While the Facebook platform has been around for more than a decade, what constitutes an “effective social strategy” is constantly changing. It’s no longer enough to post a blog post once a day and hope for the best — more and more, successful marketers are turning to Facebook ads to reach their target audience.
Luckily, you’re not alone.
We’ve penned this ebook to help you fully leverage the Facebook ads platform for business growth and to take your social media marketing to the next level. We’ll explain the following concepts:
Well, have you ever said something out loud, just to be served a related ad the next time you open Facebook or Instagram? No, Facebook isn’t listening to you - its targeting and understanding of users are just that good.
Thanks to browser history, the Facebook pixel, demographic info, location data, friends and family, and many other factors that Facebook can monitor, it’s able to serve someone a relevant ad with scary accuracy. And thanks to its billions of users around the world, Facebook is able to make incredibly accurate predictions about what people might want to buy — often before they know they want to buy it.
The most important thing in generating impressive results is to establish the right KPI. Here are case studies from companies that have successfully generated the desired results that matter the most to their business.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!