iSmart Communications Blog

What Is 11.11 And 5 Tips Used By Successful Brands In China

Posted by Bryan Lim

Nov 8, 2019 11:45:00 AM

You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks like a person who is single or alone.

11.11 (Double 11) or also known as Single’s Day originated from China in the early 1990s. It began when a group of Nanjing University students started celebrating it as a holiday. It is a celebration for being single and treating yourself, encouraging shoppers to buy things for themselves.

And so, the word spread to various locations. With social media, the awareness of this holiday became more well-known. However, this holiday only became significant with the launch of Alibaba’s Single’s Day E-Commerce Festival in 2009. They focused on the message thats says: “就算没有男女朋友陪伴,至少我们还能疯狂购物” which translates to "Even if you don’t have a boyfriend or girlfriend, at least you can shop like crazy".

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

Posted by Bryan Lim

Oct 9, 2019 6:45:00 PM

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We have seen the impact of Shopee (if you have seen the advertisement of Cristiano Ronaldo dancing during their 9.9 campaign).

Thanks to Alibaba, Amazon and even Lazada, these mega sales campaigns are now occurring almost consecutively on 9.9, 11.11 and 12.12 (September 9th, November 11th and December 12th). Don’t be surprised to see 10.10 (10th October) join the fray as a major year-end sales event. On top of these dates, there is the Black Friday and Cyber Monday sales. These could only cause more headaches for brands new to e-commerce.

(Source: Shopee)

E-commerce players must now plan well in advance with a 360-degree marketing approach to hit their annual online revenue targets as the year draws to a close.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

How To Train Your Team To Provide Exceptional Customer Service

Posted by iSmart Team

May 31, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

When it comes to providing customer service, it can be tough to know what to do or how to do it well. Even within the team, it can be confusing to figure out the intricacies of customer service for your specific company. Use the three tips below to ensure your team knows how to provide excellent customer service:

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Topics: Lead Generation, E-Commerce

How To Use Social Media Complaints For Feedback

Posted by iSmart Team

May 29, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

It’s inevitable that you’ll receive complaints, concerns, or suggestions from your customers. Instead of thinking of customer feedback as an inevitable bother, think of it as a gift.

When your customers give you feedback or send in a complaint, remember that they are giving you feedback so that you’ll improve. After all, the way that you innovate is by using customer feedback to your advantage. One of the most common channels people use to give feedback is through social media. How do you manage customer feedback via social media and use it effectively?

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Topics: Lead Generation, E-Commerce

How To Measure Your Customer Service Standards

Posted by iSmart Team

May 26, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. 

You’ve put all of this work into creating an effortless customer experience, but how will you measure the effects of your efforts? It’s always important to use data to track your progress within the business, and customer service is no exception. Make sure to use these 10 metrics for tracking and improving your customer service.

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Topics: Lead Generation, E-Commerce

How To Balance Quality And Speed In Customer Service

Posted by iSmart Team

May 24, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

The only guarantee in customer service is that at some point, your customers will have problems. How you handle those problems when they happen, however, is crucial. 

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Topics: Lead Generation, E-Commerce

How To Get Customers To Interact With You

Posted by iSmart Team

May 22, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

It’s easy to talk about customer service as if the only time customers interact with your brand is through face-to-face contact, but the reality is that customer service is so much more than that now. Customer service has expanded to phone services, e-mail exchanges, live-chats, and social media interactions. Even your website is considered part of your customer service.

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Topics: Lead Generation, E-Commerce

How To Build Trust With Your Customers

Posted by iSmart Team

May 17, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

 Every interaction customers have with your brand impacts their perception of your product. That’s why building trust with your customer is so important. Yes, Trustworthiness is tough to measure, but you can start by evaluating and improving on customer satisfaction with our three tips below:

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Topics: Lead Generation, E-Commerce

How Do You Ensure Customer Satisfaction?

Posted by iSmart Team

May 15, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

Every consumer has had positive and negative experiences with a brand. There are plenty of infamous examples to choose from when thinking of bad customer service experiences.

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Topics: Lead Generation, E-Commerce

Crucial SEO Tips for E-commerce Websites

Posted by Neha Jain

Nov 23, 2016 11:02:33 AM

 

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Topics: Search Engine Optimization (SEO), Lead Generation, E-Commerce, Business

How 3 Companies Used Scarcity To Drive Sales Leads

Posted by Joshua Poh

Sep 15, 2015 9:30:00 AM

What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently?

In a 1975 study, researchers Worchel, Lee and Adewole wanted to know how people value identical cookies in two identical glass jars. One jar contained ten cookies whereas the other contained two. Which cookies would be valued more?

The results were surprising. While both cookies and the jar were identical, participants in the experiment valued the cookies in the near-empty jar than the full jar.

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Topics: Digital Marketing, Online Marketing, E-Commerce

10 Reasons Why Your Website Is Pushing Singapore Customers Away (Part 1)

Posted by Jeanne Chu

May 4, 2015 9:30:00 AM

As eCommerce competition heats up, it becomes apparent that successful websites have fulfilled some minimum criteria for Inbound marketing* and web design elements. If you don't want your online business to be left in the dust, take note of the following points so you know why you are not converting more customers as you expect.

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Topics: Inbound Marketing, Online Marketing, E-Commerce

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