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Our Search Engine Optimization (SEO) service ensures your website never gets lost in the trillions of web pages when someone runs a search for a product or service that you market. Through our SEO service, your website gets seen through improved rankings on Google. Higher traffic means more potential customers for your business.
Meanwhile, our Search Engine Marketing (SEM) service using Google Ads helps you reach only the potential customers who are searching for your products or services. Through the Ad links on Google, your website will become visible to your target market in a couple of days.
What is the best thing about SEM? You only pay when someone clicks on your Ads. In other words, you only pay for definite results.
As a Google Ads Certified Partner for over 5 years, we will be able to provide you with a much better Return On Investment (ROI) through the best practices of Google Ads and creative writing.
Internet Marketing Ninjas have found through a study that often users will know what brand they are searching for and do branded searches, have a higher CTR than non-branded searches from users asking a question and open to the possibility of Google telling them an answer.
They also found that branded queries have higher CTR on the first half of the first page of Google. Surprisingly results 17 and 18 also have high CTR. However, non-branded queries have a steady decline in CTR. The average CTR for the first position is 19.30% whereas the second position CTR is 10.57% almost halving.
As of Oct. 2018, the international average CTR for results on desktop in first ranking position was higher at a CTR of 34.17, compared to the average first ranking result on mobile at 28.13 CTR.
Click-through rates do decline the further down the Search Engine Result Page (SERP) positions. Not only do they decline, but the difference between the 1st and the 5th positions is the largest decrease with an average of 26%.
This chart shows clearly the reason for the importance that every marketer should place on ranking his website first on SERPs. There are big differences in CTRs for the 1st and the 2nd to 5th positions.
Users are less likely to scroll down for information as this requires a little more time and effort. Very often, the first couple of websites are well trusted because Google has placed them higher than other websites that can be found on page 1 and other pages.
Emerging technology is changing more than just the way we work. 
Thanks in large part to emerging technology, it’s no longer “business as usual.” And it’s up to us to figure out exactly what that means for our strategies, our structures, and the future of our businesses.
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