B2B Lead Generation in Singapore and Asia

What is B2B lead generation?

B2B lead generation simply refers to lead generation efforts done by companies whose customers are other businesses (B2B), as opposed to individuals (B2C).

A B2B sales lead is a qualified potential buyer who shows some level of interest in purchasing your product or solution for his business.

Both large and small companies in many industries (financial services, SaaS, healthcare, etc.) use B2B lead generation strategies to:

• build brand awareness;
• collect the contact information of potential customers for lead nurturing;
• establish and maintain strong relationships with prospects and existing clients; and
• generate qualified sales leads.

Why is B2B Lead Generation More Complex?

According to Garner, the typical buying group for a complex B2B solution involves 6 to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the group. At the same time, the set of options and solutions buying groups can consider is expanding as new technologies, products, suppliers and services emerge.

These dynamics make it increasingly difficult for customers to make purchases. In fact, more than three-quarters of the customers Gartner surveyed described their purchase as very complex or difficult.

Why is B2B lead generation important for any B2B business?

In fact, according to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they even reach the vendor.

The reason this is happening more and more is because buyers have so much access to information that they can delay talking to sales until they are experts themselves.

When you consider that, acquiring high quality leads is the biggest challenge for 61 per cent of B2B marketers.

Best B2B Lead Generation Strategies for Singapore and Asia in 2022

The COVID-19 pandemic has changed the way we generate B2B sales leads in Singapore and Asia forever.

B2B Marketers Prefer Digital Support in 2022

According to Mckinsey and Company Research in Oct. 2020, 70% to 80% of B2B buyers prefer digital support and remote services.



B2B buyers believe that digital transformation in the marketing field is safe, secure, reasonable, and saves a lot of time.

Best B2B Lead Generation Strategies for Singapore and Asia in 2022

Based on our B2B lead generation experience during the COVID-19 pandemic, the following are the best strategies in Singapore and Asia:

1. Search Engine Optimization (SEO)
   • SEO is one of the best lead generation channels for B2B businesses, due to its ability to attract an organic, ready-to-buy audience.
2. Paid Ads on Facebook, Instagram and Google Search Ads
   • With amazing targeting features, these ads can drive lots of qualified traffic to your website faster than SEO.
3. Lead Generation Landing Pages with Gated Lead Magnets
   • Valuable lead magnets such as research reports, white papers, ebooks checklists and infographics can attract potential buyers to share their names and email addresses if they are interested in them.
4. Lead Generation CRM Systems
   • Software programs such as HubSpot, Marketo, etc, use automated processes to help you capture leads. By analyzing information and providing insightful information, they drastically cut down the work and allow you to focus on developing marketing campaigns and converting the leads into customers.

B2B Lead Generation Services that We Provide

We help B2B companies drive more demand, accelerate leads in the sales cycle, and convert more opportunities into revenue in Singapore and Asia. We help you plan, execute, refine, and measure the success of your lead generation campaigns through the lead lifecycle.

Our lead generation consultants are specailised in B2B lead generation for growing companies in Singapore and Asia.

We adopt a multi-channel, online-offline lead generation approach that covers Inbound Marketing, SEO, SEM, email marketing, social media marketing, event management and telemarketing.

Inbound Marketing for B2B Lead Generation in Singapore and Asia

Inbound Marketing is proven to be a very effective marketing approach to generating sales leads. We are a Certified Partner of HubSpot, the World's No. 1 Inbound Marketing and Sales Software Company.

Inbound Marketing is a kind of Content Marketing.  We create and distribute relevant content that is perceived by your target audience to be valuable to them. We map content to key milestones in the customer buying journey, their buyer personas, or specific sales objectives to increase engagement of your prospective customers so as to convert them from prospects into sales leads for your sales team to ultimately close.

Search Engine Optimization (SEO) for B2B Lead Generation in Singapore and Asia

SEO ensures your website never gets lost in the trillions of web pages when someone searches for the product or service that you market. Through our SEO service, your website gets seen through improved rankings on Google. Higher traffic means more potential customers for your business.

91.5% of web traffic clicks on the 10 organic links on Page 1 of Google. If your website is not on Page 1, the chances of getting web traffic will almost be zero.

Search Engine Marketing (SEM) for B2B Lead Generation in Singapore and Asia

As a Certified Partner of Google Ads, we can help you reach only the potential customers who are searching for your products or services. Through the sponsored links on Google, your website will become visible to your target market in just a couple of days.

Email Marketing for B2B Lead Generation in Singapore and Asia

We consult with you to understand your business offerings so as to design a series of effective email messages that educate and nurture your leads about the benefits of your products or services. Thereby, we increase your chances of closing the sale.

Social Media Marketing for B2B Lead Generation in Singapore and Asia

Marketing on social media has proven to bring in results without the need for deep pockets. We help you generate word-of-mouth about your products or services and create direct relationships with your customers and prospects through popular social media platforms.

Event Management for B2B Lead Generation in Singapore and Asia

We organize IT/telecom events and seminars designed to turn prospects into hot leads or motivate channel partners to reach greater heights in sales.