B2B Lead Generation in Singapore and Asia

What is B2B lead generation?

B2B lead generation simply refers to lead generation efforts done by companies whose customers are other businesses (B2B), as opposed to individuals (B2C).

A B2B sales lead is a qualified potential buyer who shows some level of interest in purchasing your product or solution for his business.

Both large and small companies in many industries (financial services, SaaS, healthcare, etc.) use B2B lead generation strategies to:

• build brand awareness;
• collect the contact information of potential customers for lead nurturing;
• establish and maintain strong relationships with prospects and existing clients; and
• generate qualified sales leads.

Why is B2B Lead Generation More Complex?

According to Garner, the typical buying group for a complex B2B solution involves 6 to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the group. At the same time, the set of options and solutions buying groups can consider is expanding as new technologies, products, suppliers and services emerge.

These dynamics make it increasingly difficult for customers to make purchases. In fact, more than three-quarters of the customers Gartner surveyed described their purchase as very complex or difficult.

Why is B2B lead generation important for any B2B business?

In fact, according to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they even reach the vendor.

The reason this is happening more and more is because buyers have so much access to information that they can delay talking to sales until they are experts themselves.

When you consider that, acquiring high quality leads is the biggest challenge for 61 per cent of B2B marketers.

B2B Lead Generation Services that We Provide

We help B2B companies drive more demand, accelerate leads in the sales cycle, and convert more opportunities into revenue in Singapore and Asia. We help you plan, execute, refine, and measure the success of your lead generation campaigns through the lead lifecycle.

Our lead generation consultants are specailised in B2B lead generation for growing companies in Singapore and Asia.

We adopt a multi-channel, online-offline lead generation approach that covers Inbound Marketing, SEO, SEM, email marketing, social media marketing, event management and telemarketing.

Inbound Marketing for B2B Lead Generation in Singapore and Asia

Inbound Marketing is proven to be a very effective marketing approach to generating sales leads. We are a Certified Partner of HubSpot, the World's No. 1 Inbound Marketing and Sales Software Company.

Inbound Marketing is a kind of Content Marketing.  We create and distribute relevant content that is perceived by your target audience to be valuable to them. We map content to key milestones in the customer buying journey, their buyer personas, or specific sales objectives to increase engagement of your prospective customers so as to convert them from prospects into sales leads for your sales team to ultimately close.

Search Engine Optimization (SEO) for B2B Lead Generation in Singapore and Asia

SEO ensures your website never gets lost in the trillions of web pages when someone searches for the product or service that you market. Through our SEO service, your website gets seen through improved rankings on Google. Higher traffic means more potential customers for your business.

91.5% of web traffic clicks on the 10 organic links on Page 1 of Google. If your website is not on Page 1, the chances of getting web traffic will almost be zero.

Search Engine Marketing (SEM) for B2B Lead Generation in Singapore and Asia

As a Certified Partner of Google Ads, we can help you reach only the potential customers who are searching for your products or services. Through the sponsored links on Google, your website will become visible to your target market in just a couple of days.

Email Marketing for B2B Lead Generation in Singapore and Asia

We consult with you to understand your business offerings so as to design a series of effective email messages that educate and nurture your leads about the benefits of your products or services. Thereby, we increase your chances of closing the sale.

Social Media Marketing for B2B Lead Generation in Singapore and Asia

Marketing on social media has proven to bring in results without the need for deep pockets. We help you generate word-of-mouth about your products or services and create direct relationships with your customers and prospects through popular social media platforms.

Event Management for B2B Lead Generation in Singapore and Asia

We organize IT/telecom events and seminars designed to turn prospects into hot leads or motivate channel partners to reach greater heights in sales.