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B2B Lead Generation in Singapore and Asia

What is B2B lead generation?

B2B lead generation simply refers to lead generation efforts done by companies whose customers are other businesses (B2B), as opposed to individuals (B2C).

A B2B sales lead is a qualified potential buyer who shows some level of interest in purchasing your product or solution for his business.

Both large and small companies in many industries (financial services, SaaS, healthcare, etc.) use B2B lead generation strategies to:

• build brand awareness;
• collect the contact information of potential customers for lead nurturing;
• establish and maintain strong relationships with prospects and existing clients; and
• generate qualified sales leads.

Why is B2B Lead Generation More Complex?

According to Garner, the typical buying group for a complex B2B solution involves 6 to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the group. At the same time, the set of options and solutions buying groups can consider is expanding as new technologies, products, suppliers and services emerge.

These dynamics make it increasingly difficult for customers to make purchases. In fact, more than three-quarters of the customers Gartner surveyed described their purchase as very complex or difficult.

Why is B2B lead generation important for any B2B business?

In fact, according to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they even reach the vendor.

The reason this is happening more and more is because buyers have so much access to information that they can delay talking to sales until they are experts themselves.

When you consider that, acquiring high quality leads is the biggest challenge for 61 per cent of B2B marketers.

Best B2B Lead Generation Strategies for Singapore and Asia

B2B Marketers Prefer Digital Support

According to McKinsey and Company Research in Oct. 2020, 70% to 80% of B2B buyers prefer digital support and remote services.



B2B buyers believe that digital transformation in the marketing field is safe, secure, reasonable, and saves a lot of time.

Best B2B Lead Generation Strategies in Singapore and Asia

1. AI-Powered Search Engine Optimization (SEO)
   • SEO is one of the best lead generation channels for B2B businesses, due to its ability to attract an organic, ready-to-buy audience. With AI tools, SEO can deliver results faster.
2. Paid Ads on Facebook, Instagram, and Google Search Ads
   • With amazing targeting based on AI analytics, these ads can drive lots of qualified traffic to your website faster than SEO.
3. Lead Generation Landing Pages with Gated Lead Magnets
   • Valuable lead magnets such as research reports, white papers, ebooks, checklists, and infographics can attract potential buyers to share their names and email addresses if they are interested in them.
4. CRM Systems with Marketing Automation
   
   • CRM systems such as HubSpot, ActiveCampaign, Marketo, etc, use automated processes to help you capture leads. By analyzing data and providing insightful information, they enable you to focus on developing automatic marketing campaigns and converting the leads into customers.

B2B Lead Generation Services that We Provide

We help B2B companies drive more demand, accelerate leads in the sales cycle, and convert more opportunities into revenue in Singapore and Asia. We help you plan, execute, refine, and measure the success of your lead generation campaigns through the lead lifecycle.

Our lead generation consultants specialize in B2B lead generation for growing companies in Singapore and Asia.

We adopt a multi-channel, online-offline lead generation approach that covers CRM systems with marketing automation, SEO / SEM, account-based marketing, email marketing, social media marketing, and event management.

CRM with Marketing Automation for B2B Business Growth in Singapore and Asia

Your website serves as a dedicated sales representative, reducing the dependency on a sizable sales team. With the proficiency in HubSpot and ActiveCampaign, premier Marketing Automation and Sales Software in the world, we excel in steering targeted traffic, converting visitors into sales leads, and facilitating their seamless transition into devoted customers, all through our HubSpot and ActiveCampaign partnerships.

Account-Based Marketing - Effective Strategy for B2B Lead Generation in Singapore and Asia

Account-Based Marketing (ABM) is a focused strategy that tailors marketing to individual high-value accounts. Instead of a broad approach, ABM concentrates on building personalized relationships with key stakeholders in large organizations.
By understanding the unique needs of each target account, you provide custom messages and solutions. This becomes more efficient, leading to shorter sales cycles and improved success chances.

AI-Powered Search Engine Optimization (SEO) for B2B Business Growth in Singapore and Asia

SEO ensures your website always gets noticed in the trillions of web pages when someone searches for the product or service that you market. Through our AI-powered SEO service, your website gets seen through improved rankings on Google. Higher traffic means more potential customers for your business.

91.5% of web traffic clicks on the 10 organic links on Page 1 of Google. If your website is not on Page 1, the chances of getting web traffic will almost be zero.

Search Engine Marketing (SEM) for B2B Sales Boost in Singapore and Asia

As Google Ads Certified Partners, we specialize in connecting your business with potential customers actively searching for your products or services. With Google's sponsored links, your website can be visible to your target audience within days.

Email Marketing for B2B Lead Generation in Singapore and Asia

We consult with you to understand your business offerings so as to design a series of effective email messages that educate and nurture your leads about the benefits of your products or services. Thereby, we increase your chances of closing the sale.

Social Media Marketing for B2B Lead Generation in Singapore and Asia

Marketing on social media has proven to bring results without the need for deep pockets. We help you generate word-of-mouth about your products or services and create direct relationships with your customers and prospects through popular social media platforms.

B2B Databases for Lead Generation in Singapore and Asia

With our reliable and comprehensive B2b databases for Singapore and Asia, you can reach your target audience and generate more sales leads for your B2B business more effectively.

Event Management for B2B Lead Generation in Singapore and Asia

We organize IT/telecom events and seminars designed to turn prospects into hot leads or motivate channel partners to reach greater heights in sales.