iSmart Communications Blog

The Ultimate Cheatsheet to Writing Blog Post Headlines that Drive Traffic

Posted by Veronica Fernandez

Jul 9, 2019 11:35:30 AM


You might not realise it, but your headline could be the reason you're losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. If your headline is not compelling, you'll lose up to 80% of your audience.


Why are blog posts important?

Producing reliable, insightful industry news to your visitors pays off. Not only will it increase your reputability, but it will also increase your inbound links.

Inbound links (hyperlinks that go back to your site) are the lifeblood of any website. They’re the currency of the internet because high-quality backlinks, from a variety of sites, give your website a higher rank in search engine results. The more you blog about all things useful, the higher the chances of you getting those inbound links.


What makes a good headline?

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Topics: Search Engine Optimization (SEO), Content Marketing, Blogging

Why Should You Use Social Media Marketing For Your Restaurant!

Posted by Pooja Vinod Kumar

May 13, 2019 3:49:15 PM


Social Media is a Restaurant's Best Friend and today, there are more reasons than ever for you to implement it to Grow your Business and Promote your Brand. Happy Reading!

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Topics: Digital Marketing, Search Engine Optimization (SEO), Social Media, Content Marketing, Blogging

6 Trust Signals To Optimise Conversion Rate On Your Website

Posted by Bryan Lim

Jan 23, 2019 5:30:00 PM


Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It means the way you operate your business, interact with clients, protect their data, promote your business offerings all affect how customers look at you.

According to 90% of searches haven’t made up their mind before starting a search. Hence, the first touchpoint might be your website (through organic traffic).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore

9 Types of Sales Enablement Content You Must Have

Posted by Bryan Lim

Jan 15, 2019 5:30:00 PM


Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It means marketing working with your sales team to ensure the content is on point for closing a final agreement.

It occurs typically in the Decision stage of the three-stage buyer’s journey when the lead has asked to speak to a sales expert directly. Your sales enablement content should contain useful and information. It should help your sales rep present their case in such a way that makes those truly qualified leads confident in engaging with your business. In other words, your sales enablement content should make the job of your sales rep much easier.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Reasons Why SEO Might Not Solve Your Traffic Problem

Posted by Bryan Lim

Jan 11, 2019 5:30:00 PM

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more comprehensive solution to fix your web traffic issue. To devise a solution to this issue, ensure that you are first approaching it in the right perspective. So, here are three reasons why SEO updates won’t fix this problem.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

4 Reasons Why Inbound Marketing Is Better Than Outbound Marketing!

Posted by Pooja Vinod Kumar

Oct 23, 2018 5:20:11 PM


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Topics: Inbound Marketing, Lead Generation, Social Media, Blogging, Lead Generation Asia, Lead Generation Singapore

8 Ways To Improve Lead Generation On Your Website

Posted by Bryan Lim

Sep 28, 2018 9:00:00 AM

Let’s be honest. Are you generating enough leads from your website? Hubspot reports that 63% of marketers found generating traffic and leads one of their top challenges. Your website is often the first point of contact your potential leads has with your business. With a multitude of websites and companies competing for the same business, is your company doing enough to make an impression?

Why is optimizing your website important? The answer – Lead Generation.

Here are 8 things to help you optimize your lead generation efforts on your website.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Lead Generation Asia, Lead Generation Singapore

The Top 5 "Boons" of Inbound Marketing

Posted by Pooja Vinod Kumar

Sep 25, 2018 3:50:49 PM


In today’s day and age, presentation is everything. Consumers want to hire companies that are modernized. By using inbound marketing strategies, potential customers will be able to see that your company is up-to-date with and in-the-know about contemporary concepts. Inbound marketing is about attracting the right customers, at the right time, with the right content. Instead of wasting valuable marketing resources on everyone, inbound focuses on connecting businesses to leads with the highest propensity to become customers, and ultimately long-time promoters of the business’ product.

Here are the 5 top benefits of inbound marketing:

1) Cost-effective marketing
Inbound marketing is definitely way more effective and cost-sensitive when compared to outbound marketing.
The reason is that instead of going on a wild-goose chase and blindly sending out messages to an entire audience, your target audience comes to you, you learn about your audience, and through this exchange, you'll be able to segment your audience and service them better.

As I said, the effort is only concentrated on attracting people who are specifically looking for something you offer. Spending marketing resources on individuals who don't need or want your products are useless, similar to asking out a date who constantly rejects you.
Content creation platforms such as writing blogs and social media promotions can be free of cost. So, when considering the benefits of inbound on your business, the invested dollars are used very effectively thus giving you the highest return on investment through greater lead conversions and lower costs.

2) It generates quality leads
A quality lead refers to a person who is seeking out the product or service that your company offers. Because inbound marketing brings in only those with an interest in your areas of expertise, you are more likely to generate clientele. When you produce free, high-quality content, you will amass social media, blog, and email update followers who would otherwise not have connected with before. Higher the number of people who sign up to follow these outlets, greater will be the chances of reaching out to them individually. Since outbound marketing targets a broader audience, you will eventually end up paying huge sums to reach a large number of uninterested people.

3) Simplifies the jobs of sales and marketing
Using the inbound strategy, your sales and marketing teams can work hand-in-hand to create powerful content for your prospects. Salespeople are the source for gaining crucial insights into what customers need and want at different stages during their buyer's journey. Armed with that information, the marketing team can create highly-targeted content that educates the buyer, answers their questions and solves their problems. Clubbed together, sales and marketing can collate, distribute and utilise that information to drive leads, increase conversions and nurture existing customers.

4) It builds trust and brand awareness
Inbound marketing gives interested consumers free access to quality content without asking for anything in return. This gives even the smallest companies the opportunity to gain worldwide recognition. By continuously giving potential clients dependable, reliable information, you are building a relationship and reputation with these consumers. Then, when they are confident in your competence, they can take the leap towards purchasing your product or service.

5) Inbound customers are more likely to leave you a good review
The customers who research their facts using search engines are more tech-savvy than those who simply give their business to the first company to reach out to them. Thanks to modern Internet design and capability, these customers are much better equipped to write and post a testimonial outlining your second-to-none service, expertise, and credibility!

To sum up in a nutshell, it’s important to understand that inbound marketing is one of the most effective strategies in today's digital world – and if you’re not using it, chances are you’re missing out on an opportunity to develop relationships with your prospects.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Lead Generation Asia, Lead Generation Singapore

3 Things Your Competitors Can Teach You About Lead Generation

Posted by Pooja Vinod Kumar

Sep 25, 2018 11:19:01 AM

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Google Marketing Tools

The 5 Best Practices of Email Marketing for Effective Lead Generation

Posted by Pooja Vinod Kumar

Sep 20, 2018 9:54:40 AM

To some people, email marketing is an overlapping part of inbound and outbound marketing. “Spamming” is a word that is enough to scare people away from hitting the “send” button.

In fact, email marketing is still an effective practice that can consistently deliver a high Return on Investment (ROI) for your business if used properly. That is because using an appropriate way of delivering your email, can effectively build trust with the visitors, and trust itself is the most important “currency” in this era since word of mouth is how people develop trust in a brand.

Your customers are the ones who will help you to continue the buying process for others by sharing their experience with people they know – therefore the delight stage is crucial to turn them into promoters if you still remember the inbound methodology!

So, how can we send emails that build trust and convert? Let’s check out the points below:

1. Offer email with high value and relevant content

First, be sure to ask for the visitors’ contact information on landing pages. Many businesses do not collect email addresses anywhere on their site! While inbound marketing emphasizes that before we can close leads into customers, we have to nurture them until they are sales-ready, email is a channel that aids you in the nurturing phase. If you do not collect emails from your leads, how can you possibly nurture them?

Besides, make sure your content is relevant to them! Each lead should be nurtured based on their interests and lifecycle stages, and you can determine it by looking at the pages they have visited or content they have shared on social media platforms. Good nurturing can make your message relevant to the leads and potentially win you a new customer!

2. Set up Behavioural Emails

Behavioural emails can be defined as the practice of sending automated, targeted emails to your contacts based on historical interaction. This is all based on a user-focused approach to send an email – actions that your leads take would determine what kind of emails they receive.

This has proven to be effective. According to a study from MarketingSherpa, 39% of marketers said that “automatically sending emails based on triggers” was the most effective tactic for improving email engagement.

When you send a behavioural email, you are creating a highly personalized experience! Therefore, setting up triggered emails can make your leads or visitors feel like they are interacting with human beings, and not robots.

3. Segment emails according to subscriber behaviours

Okay, by now you probably understand that we have to create highly relevant content for the readers of our email so that they don't simply delete our email or worse, mark it as spam.
So, how can we determine the relevance of content to our respective readers?

This can be done by segmentation.

Segmenting makes your email more relevant to your readers, and thus the open rate, click rate and the number of sales can be increased.

There are several ways to segment your readers, such as based on:
- The time when the visitor signed up
- The pathway that the visitor signed up for

Segmentation is seemingly simple but an important part of your successful email marketing. Segmentation is what helps you send the right person, the right message, at the right time. The DMA, a Data & Marketing Association, found that 77% of email marketing ROI came from the segmented, targeted and triggered campaigns.

Therefore, using segmentation, you can combine content and context together which can help you write the best emails in the world and make sure they connect with your audience and don’t waste their time.

4. Design your Email

While developing email marketing tricks is geared at moving leads deeper into the sale funnel, there are three design and copywriting elements that marketers should be mindful of:

(1) Subject line
A subject line is the first thing that determines whether a person reads your email. Therefore, spend some more time thinking about ways to improve your subject line. Remember not to use sales-y words like “free” that much, or it would be easily marked as spam.

(2) Imagery
The human brain generally pays more attention to images than text, and we also comprehend images 60,000 times faster than text!

Therefore, using images that can convert and reinforce your idea is much better and quicker than giving your reader a paragraph of text.

(3) Call-to-action (CTA)
To effectively close leads into customers, lead nurturing is an important part of the process. The best way to educate and nurture them is to have them consume your content: whether in the form of eBooks, webinars or videos.

Therefore, your email needs to effectively advertise your CTA. Make use of action words, such as attend, download, read, try now, etc.

Also, make sure the CTA button is clickable and visible on all devices that people may use to check your email, especially mobile phones or tablets.

5. Make sure your emails are sharable

People would always forward emails to their friends, family or colleagues. Therefore, not only do you need to make it easy for them to read, but you should also encourage them to share and forward the email to someone they know.

There are some ways you can do this:
- Add a button that automatically formats an email for them to forward
- Add a sign-up link so people who get the forwarded emails can view and sign-up to your products/services easily
- Add social sharing buttons so people can share your email through Facebook, Instagram, Twitter or other social media channels

There you have it! Hope this post will help you master email marketing to convert and close leads!

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Topics: Lead Generation, Social Media, Blogging, Lead Generation Asia, Lead Generation Singapore, Email Marketing

6 Benefits of Blogging for Lead Generation

Posted by Pooja Vinod Kumar

Sep 19, 2018 5:35:28 PM

Blogging is one of the easiest and cheapest ways to generate leads for your business. It might require some time to write quality content. However, with a strategic content strategy, the process gets simplified and becomes less time-consuming. Blogging at least 3 times a week will give you a great compounding effect on your website – which will definitely help you generate leads for your business.

Here are 6 benefits of blogging to generate leads.

1) Blogging creates fresh content and helps with SEO

All of the major search engines are enamoured of fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for offering this content. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers. 

2) Establish Your Business As An Industry Leader

It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry by providing content that will be viewed as valuable, expert information. In time, posting blogs that are helpful and informative on a regular basis can make you the "go to" resource in your particular niche within the industry, subsequently increasing leads and conversion rates.

3) Gathering feedback, reviews and testimonials

Blogs and reader comments are a key source of information for your business and for other readers and customers.
Reader comments, and particularly customer comments, provide detailed and immediate feedback on your business activities, products and services.
Positive feedback gives confidence to other potential customers, while negative feedback gives you the chance to respond to concerns, defend your product/services or improve your business processes.

4) Create Opportunities for Sharing

Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

5) Helps you contextualize your CTA

The problem is that to motivate readers to take an action you need to answer the question “why?” Why sign up to your newsletter? Why browse your products? Why follow you on Twitter?
Your blog post is in a unique position to answer the question “why take action?” By addressing your prospect’s needs, you are constructing an argument for why they should engage with your brand. This doesn’t have to be explicit. If a hair salon writes a post called ‘Worst haircuts of 2017’ that is the talk of the water cooler, then the question of “why subscribe to your newsletter for more great content” has already been answered. By the way, you should include a CTA in 99% of your blogs!

If your blog post creates a compelling reason for your audience to respond to a CTA then it is going to very quickly start generating more business as your readers are guided through the sales funnel. And what’s more, because it’s an informative blog post, your audience won’t feel like they have been sold to. It’s a win-win.

6) Embed videos and presentations.

Blog articles are naturals for embedding videos or slide presentations, thereby allowing you to multipurpose content and easily share back stories with your website audience.
This also makes it easier to share socially. You can truly create a content hub for your business that your associates can use in day-to-day business interactions.

I hope I have convinced you on the benefits of blogging. If you are interested to know more about iSmart Communications and how we heavily we emphasize on blogging, feel free to visit our blog page.


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Topics: Lead Generation, Social Media, Blogging, Lead Generation Asia, Lead Generation Singapore

5 things to note for Blogs to generate leads

Posted by Jemson Chan

Aug 29, 2018 4:06:26 PM


Today, more companies are gradually starting to understand that blogging is one of the ways to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.

However, as with any other social media platform, just having a blog is not enough.

Despite witnessing a growing number of companies with blogs, many tend to be about their company. The articles might be about new hires, awards, company picnics, business deals, etc. And while that kind of information is appropriate to include on a website, it is definitely not going to generate many leads. In fact, it’s not even going to get much traffic.

Therefore in order to generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings.

A famous quote by Wendy Piersall: "Google only loves you when everyone else loves you first."

Here are the five things to take note if you want to set your company blog on fire and start generating more traffic, leads and customers:

1. A Buyer Persona Focus

Buyer personas are characteristics that describe your ideal buyer. According to Adele Revella of Buyer Persona Institute, "Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market."

Your blog could be an opportunity to educate your buyers at the start of the buyer's journey. The more that you are able to write about what is interesting or helpful to your buyer persona, the more successful your blog will be.

It is recommended to blog about their typical questions and challenges if you want to having an effective lead generation blog to which your buyer personas will return repeatedly.

2. Focusing on one Topic Per Post

Focusing on one topic per blog post helps to clearly and concisely address your buyer persona’s problem. One topic per post also helps with search engine optimization (SEO) by better enabling the search engines to know precisely what the post is about, particularly as it relates to keywords.

And while you should always write for searchers first and search engines section, there are a few key things to remember to keep both happy:

  • Include your blog post topic keywords in your post title.
  • Keep your blog post titles to within 55 characters. However, it's OK to exceed 55 characters.
  • Try to include meta descriptions. These are the snippet of information that appears below the link of a search result. While these are largely ignored by the search engines, they are read by the searcher deciding whether to click on the results or not. Keep meta descriptions under 140 characters.
  • Include image file names and Alt tags. Since search engines like Google can’t read images, you need to tell them what the image is. 
  • Include links and anchor text. Link to other parts of your website to strengthen the reader’s experience. The anchor text you include in the link indicates to the search engines what the linked information is about.
  • Focus on mobile. About half of all Internet searches are now on mobile devices. Search engines want their users to have a good experience while searching, so they are giving preference to mobile-optimized sites.

3. Consistency And Frequency

There are people searching for the answers that you’re providing (and the search engines) based on consistency and frequency. As the attached chart from HubSpot’s State of Inbound Marketing report indicates, frequent and consistent blogging pays bid dividends.

4. Formatting And Imagery

Yet another reason why your blogging should focus more on the searcher as opposed to the search engine is due to blog formatting & imagery. In fact, the proper use of formatting and imagery makes your blog more visually digestible for the reader.

If your blog is not reader-friendly and inviting, you won’t draw your reader’s attention and keep them there. And you won’t likely get them to return.

Regarding blog length, make sure that the blog post is of an adequate length and that it addresses the questions your visitor might have.

Other formatting must-haves include:

  • Bolded text
  • Subheads, numbers and bulleted lists
  • Embrace whitespace 
  • Use high-quality images

5. Lead Conversion Opportunities

Last but most improtantly, make your blog generate leads automatically. This could be done by thinking of the blog post as the first step in the buyer’s journey of researching their problem. Afterwards, give the reader the opportunity to take the next logical step.

For instance, this post is about improving your lead generation opportunities from blogging, so a call-to-action for an eBook about lead generation is included right here.

However, if a CTA about social media were included at the end of this post, that would not be the optimal lead conversion opportunity.

Remember that your blog has lots of prime real estate, so ensure that you include CTA buttons in the side bar, end of the post, and in-text links. Ensure that the offers are as closely connected to the topic as possible in order to increase the relevancy & conversions.

Also, don't forget to download the free e-book for more useful tips & strategies.





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Topics: Content Marketing, Blogging, Content Creation, Business, Lead Generation Singapore

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