iSmart Communications Blog

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

Which Social Media Tools Actually Work for Your Business?

Posted by Raymond Ma

Jul 12, 2019 4:00:00 PM

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business

The Most Recommended Software Tools for Content Management in 2019!

Posted by Raymond Ma

Jul 3, 2019 2:08:56 PM

It is extremely important for a marketer to get the right software tools for content management since, they are responsible for launching new marketing campaigns which makes it imperative for them to speed up the progress.

Marketers need easy access to make quick updates and integrate the software with other tools, also access to support easily. Not just marketers, but developers also need the software to monitor the control, security, access to the underlying code and customisability. 

A handy tip, do not overlook the importance of content management tools because even something as simple as trying to send a follow-up email after a form submission can take you loads of time, if you’re not using the right tools.

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Topics: Social Media, Content Marketing, Content Creation

4 Tips and Tricks to Create A Strong Brand Presence on Instagram

Posted by Pooja Vinod Kumar

Apr 22, 2019 6:20:06 PM


Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to create a strong brand presence for your company.

Here are 4 tips you can use to optimise your brand on Instagram:

 

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Topics: Digital Marketing, Social Media, Content Marketing, Content Creation

Artificial Intelligence for Businesses in 2019! THE NEXT BIG CHAPTER!

Posted by Pooja Vinod Kumar

Mar 22, 2019 4:16:18 PM

 

So what is Artificial Intelligence or AI? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart if performed by a human.

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers. Delivering the right message, to the right person, at the right time will enable marketers to create quality brand experiences, increase customer lifetime value, and acquire new customers more efficiently.

In this post, we have identified 3 common challenges faced by marketers these days and how these challenges will be more manageable with the help of AI. As a result, you will be able to grow your customer base and expand your business.

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Topics: Content Marketing, Content Creation, Business, Artificial Intelligence

7 Email Marketing Mistakes You Should Avoid

Posted by Bryan Lim

Mar 20, 2019 5:45:00 PM


You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of the seven email marketing mistakes starting from delivery from email to content and finally to customer journey errors which you might be committing.

So, here are seven email marketing mistakes that may be affecting your email marketing performance.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

What Is Inbound Marketing?

Posted by Bryan Lim

Mar 14, 2019 5:30:00 PM


Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, which provides a more comprehensive strategy for B2B companies.

Here is the short answer: consider content marketing as being under the umbrella of inbound marketing. Inbound marketing comprises of attracting, qualifying, nurturing, closing and delighting. In other words, if you are not practising inbound, your marketing is not achieving it’s the full potential.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Key Elements For A Successful Digital Marketing Strategy

Posted by Bryan Lim

Mar 13, 2019 5:30:00 PM

 

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven and targeted you are, the better your digital marketing strategy will perform.

To create a digital marketing strategy, you need first to establish a systematic approach. And to make matters easier, you could come up with a template for future campaigns. Here are 3 key elements for a successful digital marketing strategy.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

How To Define ToFu, MoFu and BoFu Content

Posted by Bryan Lim

Feb 19, 2019 5:30:00 PM

 

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which company they may want to engage. Different visitors may require different levels of information. Hence, you need to be able to cater to their different needs, answer their questions and lead them down the sales funnel. Of course, the goal is to get them to take the desired action which is profitable for you. (Convert into customers)

And here are the three levels of content that relate to the buyer’s journey namely: top-of-the-funnel (ToFu), middle-of-the-funnel (MoFu), and bottom-of-the-funnel (BoFu).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

Follow This 5-Step Process To Get You Started on YouTube Marketing

Posted by Bryan Lim

Feb 3, 2019 5:30:00 PM

 

YouTube is the world’s second largest search engine, just behind Google.

Are you already creating videos on your site? Then you should utilise YouTube marketing to help you generate leads.

However, a good YouTube marketing strategy comprises of planning, creating quality content, posting on social media, targeting and optimisation.

To help you get started, here is a simple 5-step process for you to follow.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

5 Quick Tips For Google Analytics

Posted by Bryan Lim

Jan 24, 2019 5:30:00 PM

 

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve the usability and experience of your website. For this, usage of analytic tools is crucial.

For many businesses, they prefer to use Google Analytics because it’s free (As long as you do not exceed 5 million impressions per month). However, there are many possibilities which allow you to track website behaviour, but many website owners don’t go beyond the default tracking script.

Here are some quick tips to help you utilise Google Analytics beyond the standard settings.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

6 Trust Signals To Optimise Conversion Rate On Your Website

Posted by Bryan Lim

Jan 23, 2019 5:30:00 PM

 

Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It means the way you operate your business, interact with clients, protect their data, promote your business offerings all affect how customers look at you.

According to 90% of searches haven’t made up their mind before starting a search. Hence, the first touchpoint might be your website (through organic traffic).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore

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