Are you still "knocking door-to-door" and pushing your products and services to prospects when they don't see a need? As consumers seek more control of what information they receive and how, old marketing methods do not apply. Instead, Inbound Marketing gets you found by customers through the right channels at the right time. It's a better way of providing added value and earning customer loyalty. By aligning with your customer's interests, you naturally attract Inbound traffic that you can then convert, close, and delight over time.
As your HubSpot Partner-certified marketing agency, we handle all your Inbound Marketing campaigns so you do not have to worry about doing it yourself! We help you generate B2B sales leads at 60% less cost and pass them to your sales team so they can concentrate on closing the deals, thus resulting in greater efficiency.
As a modern marketer, you already probably have a Facebook account for your business. Odds are, you have a decent organic presence on the platform and a strong sense of how important social media is to your business’s bottom line.
But organic growth is just the tip of the iceberg. While the Facebook platform has been around for more than a decade, what constitutes an “effective social strategy” is constantly changing. It’s no longer enough to post a blog post once a day and hope for the best — more and more, successful marketers are turning to Facebook ads to reach their target audience.
Luckily, you’re not alone.
We’ve penned this ebook to help you fully leverage the Facebook ads platform for business growth and to take your social media marketing to the next level. We’ll explain the following concepts:
Well, have you ever said something out loud, just to be served a related ad the next time you open Facebook or Instagram? No, Facebook isn’t listening to you - its targeting and understanding of users are just that good.
Thanks to browser history, the Facebook pixel, demographic info, location data, friends and family, and many other factors that Facebook can monitor, it’s able to serve someone a relevant ad with scary accuracy. And thanks to its billions of users around the world, Facebook is able to make incredibly accurate predictions about what people might want to buy — often before they know they want to buy it.
The most important thing in generating impressive results is to establish the right KPI. Here are case studies from companies that have successfully generated the desired results that matter the most to their business.
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