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What Is Marketing Automation?

By: Stanley Mak on 4/23/15 9:30

One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation is a ...
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7 Cheats For Better Lead Generation

By: Sandy Moe on 4/20/15 9:20

One of the problems that I most often hear about from clients, both small or big business owners based in Singapore and Asia, is that they do not get enough sales leads to grow ...
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How To Get More Sales Leads By Solving Landing Page Problems in Asia?

By: Yongzhen Tham on 4/16/15 9:30

Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how to utilize landing ...
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Inbound Marketing: ALL Your Questions Answered! (Part 2)

By: Yongzhen Tham on 4/13/15 9:42

Previously in "Inbound Marketing: ALL Your Questions Answered! (Part 1)", we defined what Inbound Marketing* is and how it works. In this post, we explain why you should start on ...
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Inbound Marketing: ALL Your Questions Answered! (Part 1)

By: Yongzhen Tham on 4/9/15 9:42

Never heard of Inbound Marketing? Well, now is the time to know more. Or if you’ve heard about it but don’t understand it, you’re at the right place. Inbound Marketing is ...
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6 Quick And Easy Tips For Improving Readership Of Your Content

By: Yongzhen Tham on 4/6/15 9:30

All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we reach something that catches ...
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7 Interesting Tips For Choosing The Right Fonts For Your Content

By: Sandy Moe on 4/2/15 9:40

Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one crucial way ...
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6 Tips For A/B Testing To Increase Conversions

By: Yongzhen Tham on 3/30/15 9:30

A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website in order to optimize it for ...
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6 CTA Tests For Maximizing Click-Through Rates

By: Abinaya Harish on 3/26/15 9:33

There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more leads by using A/B testing. ...
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The Secret to Integrating Email Campaigns with Social Media and Mobile

By: Zahiyah Sallim on 3/23/15 9:30

Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize an ...
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Top 5 Online Tools Singapore Marketers Can Use For FREE

By: Jayson Nagpiing on 3/19/15 10:01

As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows 5 of ...
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5 Reasons Why Emails Don't Get Opened

By: Sandy Moe on 3/16/15 9:30

Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing*. It is a form of ...
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