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The 5-Step Formula To Successful Inbound Marketing

By: Taky Ngai on 8/8/15 12:37

1. Create valuable content for all stages of the purchasing cycle Marketing is like a gear; it is always moving. Think of this while you create your content. You should think of ...
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Discover 9 Powerful Video Creation Strategies For Quality Engagement And Emotional Branding

By: Janet Lam on 8/4/15 11:44

Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals ...
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You Should Not Miss These Facebook Features Introduced In 2015.

By: Sarah Yeung on 7/31/15 9:30

Have you been slacking when it comes to updating your brand's Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You're ...
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5 Things You Should Know About Paid Search Marketing

By: Chi Chow on 7/28/15 9:30

Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you guarantee the most profits out ...
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5 Ideas (Plus 7 Actionable Tips) For Lead Generation Success

By: Sarah Yeung on 7/24/15 15:19

Singapore and Asian marketers would acknowledge that they can't do without lead acquisition; it's their ONE job to get the leads acquainted with their business, nurture the ...
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3 Things You Must Do Consistently To Build A Solid LinkedIn Presence

By: Taky Ngai on 7/21/15 16:30

A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. This is quite a surprise for ...
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Discover How To Optimize Your YouTube Videos And Generate Maximum Views

By: Janet Lam on 7/18/15 20:00

Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch ...
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The Top 5 Content Marketing Trends Dominating 2015

By: Sarah Yeung on 7/14/15 9:30

The screenshot you see above is captured from Google Trends. "Content Marketing" as a key phrase has been on an upward trend since 2011. Today, it is widely practiced around the ...
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Discover 8 Social Media Mistakes That Singapore Marketers Commit!

By: Nelson Tan on 7/10/15 10:39

There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of using social ...
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3 Ways Inbound Marketing Is More Effective Than Traditional Marketing

By: Abinaya Harish on 7/6/15 9:30

During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing budget does not ...
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5 Essential Features Of An Inbound Marketing Website

By: Abinaya Harish on 7/2/15 9:30

In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. ...
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Marketing Automation: Does it Save Your Time, or Lose Your Customers?

By: Jimin Lee on 6/29/15 9:30

Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their marketing ...
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