Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

How Are Leads Converted Better By 25% With A Chatbot?

In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, virtual chatterbots that imitate ...

3 Things that Kill Your Conversion Rate

By: Veronica Fernandez on 10/15/19 17:49

How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose sales? ...

3 Key Things You Don't Want To Miss At HubSpot's Inbound 2019

By: Veronica Fernandez on 9/20/19 16:00

Source: The Weidert Group As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, we're excited to share with you some ...

Will Google De-index/ Penalise Sites With Fake News in Singapore?

By: Veronica Fernandez on 9/11/19 10:01

With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly known as "fake ...

The Great Hack Facebook Cambridge Analytica Data

Netflix's The Great Hack Review - How Your Data Was Used in Elections

By: Veronica Fernandez on 8/30/19 11:00

The 6 Best National Day Marketing Campaigns in Singapore

By: Veronica Fernandez on 8/20/19 16:00

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes to ...

Why Should Your Business Have Buyer Personas?

By: Veronica Fernandez on 8/15/19 15:00

If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone has ...

Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

By: Veronica Fernandez on 7/26/19 11:16

If you're a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following - FaceApp. If you're not a ...

The Ultimate Cheatsheet to Writing Blog Post Headlines that Drive Traffic

By: Veronica Fernandez on 7/9/19 11:35

You might not realise it, but your headline could be the reason you're losing traffic. In fact, on average, only 20% of those who read your headline will click through to read ...

Okay, Google. Will 50% of searches be voice searches by 2020?

By: Veronica Fernandez on 7/4/19 15:44

Traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a strong presence. The appeal of voice search ...

4 Tips to be a Good Inbound Marketer

By: Veronica Fernandez on 5/25/18 17:01

The power of selling has shifted from the seller to the buyer. In today’s digital age with a lot of resources online, buyers are the ones searching for solutions to their ...

4 Reasons Why AI Chatbot is the Future of Lead Generation

By: Veronica Fernandez on 5/24/18 16:56

Imagine a world where people don’t have to be sitting on their desks answering the same old questions again and again. Imagine a world where people can focus entirely on the ...