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Understanding How Social Media Impacts SEO

Search Engine Optimisation (SEO) is essentially the core of a powerful website. Your position on Google search engine results page can have a significant impact on the ...
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Facebook Launches New Tool: Gives You More Control Over Your Data!

Are you aware that Facebook launched a new tool this week? The main purpose of this tool is to give users better control on how their data is being used by third-party ...
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The 6 Best National Day Marketing Campaigns in Singapore

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes to ...
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Why Should Your Business Have Buyer Personas?

If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone has ...
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Why A Unique Selling Proposition Is So Important?

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, lead ...
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Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

If you're a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following - FaceApp. If you're not a ...
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Debunked: 7 Myths Of Marketing Automation

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. For big ...
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Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! ( ...
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Which Social Media Tools Actually Work for Your Business?

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a ...
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The Ultimate Cheatsheet to Writing Blog Post Headlines that Drive Traffic

You might not realise it, but your headline could be the reason you're losing traffic. In fact, on average, only 20% of those who read your headline will click through to read ...
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