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3 Big Mistakes Rookie Inbound Marketers Make

The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but if their marketing ...
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3 Ways IT Hardware Companies Can Benefit From Inbound Marketing

The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, but it was a game-changer once it ...
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Why NOW Is A Good Time For Inbound Marketing

“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear to us: the ...
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How Niche Industries Can Benefit From Inbound Marketing

Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise to use. To market Machine X, should ...
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Lead Scoring In Inbound Marketing

According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to ...
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Smart Calls-To-Action (CTA) In Inbound Marketing

“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your website that visitors click on to ...
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How To Delight Existing Customers

So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake would be to forget about ...
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Why SEO Alone Isn't Good Enough

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...
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4 Steps To Designing A Digital Marketing Plan

Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is no proper procedure ...
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How To Use Twitter To Generate Traffic

There are still thousands of marketers who are not using Twitter to its full potential. Some are not using it at all. As with any other social networking sites you can mention, ...
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Discover 13 Strategies Of The Effective Business Networker!

In the corporate world, the majority of working professionals have technical expertise and competencies, but much less of them have sharp skills in business communication, an ...
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Discover The 5 Major Aspects Of A Successful Lead Nurturing Campaign

As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key component of one-to-many ...
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