Singapore Inbound Marketing Blog: iSmart Communications

What Are Buyer Personas?

By: Douglas Hsu on 2/6/14 9:00

In Inbound Marketing*, it is important for your landing page to not just be found by people, but by the right people. By this, I mean the people most likely to become sales leads. ...

6 Must-Haves On Your Calls-to-Action

By: Douglas Hsu on 2/3/14 9:00

Calls-to-action (CTAs) are essential parts of Inbound Marketing*. It is typically an image or text that prompts visitors to take action, such as: subscribing to a newsletter, ...

6 Features Your Landing Page Should Have

By: Abinaya Harish on 1/30/14 9:00

Do you know what Singapore companies should have on their websites for lead generation? More landing pages! A landing page or squeeze page, such as this one, is a single web page ...

Will Companies Using Only Traditional Marketing Fall Behind?

By: Abinaya Harish on 1/27/14 16:10

The companies in this world of technology are showing drastic changes in remodeling their marketing strategies. Before the Internet was born in the 1990s, outbound marketing, or ...

Inbound Marketing vs. Traditional Marketing

By: Douglas Hsu on 1/23/14 11:40

More Singapore marketers are getting on the Inbound Marketing bandwagon, because it is simple, relatively inexpensive and more effective. We’ve already roughly established what ...

Inbound Marketing in Asia: In A Nutshell

By: Douglas Hsu on 1/20/14 9:35

Gone are the days when you want to advertise your products, you try to reach as many people as possible to find potential customers. We live in 21st century Asia. We have jet ...

4 Simple Steps Of Inbound Marketing For Singapore Marketers

By: Douglas Hsu on 1/17/14 15:37

We’ve already discussed why Inbound marketing* is so effective in generating sales leads, but you might ask, “Help! How exactly can I implement inbound marketing?” Maybe not, but ...

Inbound Marketing: The Dawn Of A New Era In Marketing In Asia

By: Stanley Mak on 1/13/14 16:15

Traditionally, Asian marketers adopt outbound marketing to promote their products and services. Outbound marketing usually involves cold-calling, direct mail, buying ads in ...

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iSmart Communications Blog

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What Are Buyer Personas?

6 Must-Haves On Your Calls-to-Action

6 Features Your Landing Page Should Have

Will Companies Using Only Traditional Marketing Fall Behind?

Inbound Marketing vs. Traditional Marketing

Inbound Marketing in Asia: In A Nutshell

4 Simple Steps Of Inbound Marketing For Singapore Marketers

Inbound Marketing: The Dawn Of A New Era In Marketing In Asia

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