Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).
If you're working hard on SEO strategies, don't ignore this since a low page speed could allow another site to get ahead of you on the search engine results page (SERPS). To ensure that your website has a proper load speed, follow this 8-step Guide:
1. Pause. Take a deep breath. Understand where you’re lagging.
- Content Management Systems or CMSs are usually loaded with in-built software tools or plugins that can help to detect the reason behind lags or delays in loading time
- The most important step is to resolve the issue ASAP
- If you’re not sure about which tool to go for, you can always opt for free tools like,
- Google’s Page Speed Insights (https://developers.google.com/speed/pagespeed/insights/), is one among the best guides out there!
- Some of the most popular and commonly-used tools are: Website Grader, GTM Metrix, KeyCDN Website Speed Test and Pingdom!
2. Compress your images.
- Large, uncompressed images are usually the underlying reason for slow page speeds
- Google developers (https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization) suggest the image should as small as you can before losing crispness, and some of the hosts indicated that you should aim for files under 200KB
- Use Squoosh.app and Compress.io to compress images or you can also use Photoshop.
- Make sure to crop or re-size an image prior to uploading on the website, because your file size is the size of the actual image you uploaded
- Google developers suggest removing useless language, notes and spaces that are generally left out or forgotten when a page is being created or updated
- Ensure that you prioritise your code so your main content comes first above the fold
- This is to prevent less important elements like sidebars or banners from loading before the main content
5. Accelerate your mobile speed.
- In recent years, more than half of the google searches are done on mobile devices. ---Which means a mobile-optimized site is important for any user to access
- In fact, Google rewards mobile-optimized sites (https://blog.hubspot.com/marketing/google-algorithm-change-mobile-friendly).
- Apart from High SERPS or Search Engine Results Pages, Google will also give you a higher page speed score -- and possibly a higher ranking -- if your mobile site loads quickly.
6. Try to avoid or minimise page redirects.
- A redirect is a function that will automatically be directed to one or more different locations, before they hit their desired webpage
- You should only use redirects when very necessary because they affect your page speed by eating into valuable time
7. Improve your server response times.
- According to Google (https://developers.google.com/speed/docs/insights/Server), a website’s response time should not exceed 200 milliseconds
- This is mainly because, it will lead to different issues like a “502 Gateway error”
- Using servers from a host company such as GoDaddy or contacting a knowledgeable representative might also help you determine and solve the problem
8. Use a content delivery network.
- A content delivery network or CDN can store browser cache of your website and load it quickly for visitors around the globe
- If there are website visitors from different geographies, pages will be loaded from nearby CDN servers
- It helps prevent low loading speeds for visitors who are far away
If you want to learn more about how Google indexes pages, head on over to this blog!