Chinese (Simplified) English 

The 4 P’s of Inbound Marketing

When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of traditional marketing. But this article ...
Read More

4 Easy Ways To Churn Out Blog Content Consistently

When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, tweets, and/or ...
Read More

Why You Need These 4 Essential Headline Writing Tips

When you're running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are ...
Read More

3 Steps To Inbound Marketing For The Education Business

Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly regarded business too. ...
Read More

Native Advertising and Inbound Marketing

Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored blog ...
Read More

Inbound Marketing In Singapore Needs A Serious Jolt!

The screenshot you see above is captured from Google Trends. "Inbound Marketing" as a key phrase first appeared in 2007 and has been on an upward trend. Today, it is widely ...
Read More

Smart Calls-To-Action (CTA) In Inbound Marketing

“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your website that visitors click on to execute ...
Read More

Why SEO Alone Isn't Good Enough

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...
Read More

4 Steps To Designing A Digital Marketing Plan

Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is no proper procedure or ...
Read More

Tips From HubSpot's Top 10 Inbound Marketers

Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting used ...
Read More

How To Create Urgency So People Buy Now!

You must create urgency so people will buy your products or services now. They may not revisit your website or see your ad again. How do you do this? You use a limited time ...
Read More

10 Extremely Effective Audio Marketing Tips

Audio marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are auditory, and find ...
Read More