Chinese (Simplified) English 

Videos


Blog Posts

5 Tips For Successful Google AdWords Campaigns

Search Engine Marketing (SEM) is a popular digital marketing tactic, and who can blame it? With Google AdWords, you can advertise your product through search engines, and only get ...
Read More

Tweaking The Numbers In Google AdWords

Google AdWords is a simple and easy-to-use advertising program, offered by Google, which works on a pay-per-click principle. You pay Google a predetermined amount of money each ...
Read More

5 Simple Productivity Hacks To Get Ahead Of Your Growing Workload In The Digital Age

Most of us have so many tasks to do every day that it can seem unmanageable and overwhelming. The digital marketing workload only seems to increase with each passing week. And ...
Read More

Colour Psychology

Does it ever occur to you why headlines are often in bold and red? Just because every copywriter is doing it doesn't mean you have to follow, but there are meanings behind the use ...
Read More

10 Essential Google AdWords Tips

If you are doing e-commerce or exploring lead generation via PPC marketing, some AdWords tips can help get the ball rolling for you. Making money with Google AdWords is very easy, ...
Read More

How 3 Companies Used Scarcity To Drive Sales Leads

What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, researchers Worchel, Lee and Adewole wanted to ...
Read More

Discover 5 Elements That Make A Headline Magnetic

Ever encountered the following? You've spent the entire week crafting this amazing ebook offer guaranteed to solve your audience's problems, as part of a new marketing campaign.
Read More

3 Ways You Can Use Social Proof To Generate Sales Leads

As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell others why your product was amazing, they might ...
Read More

5 Things You Should Know About Paid Search Marketing

Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you guarantee the most profits out ...
Read More

3 Ways Inbound Marketing Is More Effective Than Traditional Marketing

During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing budget does not ...
Read More

5 Essential Features Of An Inbound Marketing Website

In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. ...
Read More

10 Reasons Why Your Website Is Pushing Singapore Customers Away (Part 2)

This is the second installment of the blog post on why your website is pushing your customers away. Read on to find out 5 other possible reasons. This is the first part.
Read More