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Why The IT Industry Should Embrace Digital Marketing

Since the turn of the millennium, the globe has witnessed an Information Technology (IT) boom. A decade and a half later, the IT industry is still booming with modern products ...
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Why SEO Trumps Outbound Marketing In Generating Sales Leads For Your Company

The Internet has become an important part of our world. Everyone, from individuals to small businesses and multi-national companies is learning to tap on the power of the digital ...
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7 Benefits Of Inbound Marketing As A Digital Marketing Technique

Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of them.
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5 Easy Steps For Snapchat Leads

It seems straightforward: register for a Snapchat account and start posting anything you see, right? Well, when it comes to business, nothing is that simple. Follow our easy steps ...
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How To Write For Today’s Readers

According to research performed in 2015 by Jakob Nielsen of the Nielsen Norman Group, people only read 20% of the words in a web article. Yes, 20%. This means that over 80% of the ...
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3 Essential Tools To Manage Social Media Customer Service

Social media has made the marketing landscape better due to the breadth and amount of information you can send out into the world. At the same time, however, it has created ...
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How To Make Email Marketing Mobile-Friendly

How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in 2016. This makes responsive emails ...
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Optimizing Your Facebook Page for Lead Generation: A Guide

Are you consistently posting on Facebook but not seeing the conversion you hoped for in terms of sales? If so, it's likely that you're not leveraging the full potential of ...
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Skip The Paperwork: Useless Items To Cut From Your Marketing

This blogpost is extracted by Charing Kam from our new eBook, 10 Useless Items To Cut From Your Marketing. When it comes to paperwork, traditional marketing seems to focus on the ...
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3 Tips for Transiting from Traditional Marketing to Digital Marketing

Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to implement than you thought.
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Avoid This: Digital Marketing Mistakes You're Making

This blogpost is extracted by Charing Kam from our new eBook,10 Useless Things To Cut From Your Marketing. The fast-paced world of digital marketing – with all its technological ...
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How To Segment Your Existing Social Media Contacts

This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. Now that you’ve built your following and you’ve created your ...
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