You’ve gotten the sale or a new client onboard! Cue celebrations, wine, champagne, pick your poison.
But wait, your work is not done yet. You’ve got the customer, but how do you keep them? Marketing can support your customer success team in ensuring your customer is delighted and stays on with you after the sale. How your company handles customer experience can make or break brand loyalty and whether they stay with you after their purchase.Focusing on customer retention makes business sense. It can cost up to five times more to attract new customers than retain an existing one. At the same time, 44% of companies focus more on customer acquisition than customer retention.
How then, do you retain your customers? And how do you delight your customers through your marketing efforts? Here’s some areas you can enhance the customer experience with inbound marketing here.