iSmart Communications Blog

Joshua Poh

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3 Effective Ways To Make Your Customers Smile

Posted by Joshua Poh

Dec 20, 2017 2:00:00 PM

 

You’ve gotten the sale or a new client onboard! Cue celebrations, wine, champagne, pick your poison.

But wait, your work is not done yet. You’ve got the customer, but how do you keep them? Marketing can support your customer success team in ensuring your customer is delighted and stays on with you after the sale. How your company handles customer experience can make or break brand loyalty and whether they stay with you after their purchase.

Focusing on customer retention makes business sense. It can cost up to five times more to attract new customers than retain an existing one. At the same time, 44% of companies focus more on customer acquisition than customer retention.

How then, do you retain your customers? And how do you delight your customers through your marketing efforts? Here’s some areas you can enhance the customer experience with inbound marketing here.

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Topics: Inbound Marketing, Content Marketing

3 Critical Reasons Why You Need To Measure Your Marketing Efforts

Posted by Joshua Poh

Dec 18, 2017 2:00:00 PM

Marketers are surrounded by data.

You’ve got your Traffic Sources reports (and more) in HubSpot, Google Analytics, etc. That’s just the tip of the iceberg. Don’t forget your paid digital advertising platforms, social media monitoring services and web analytics. All these platforms have their own data analytics to assess and analyze.

Confused yet? We sure are. With so much data on hand, it’s sometimes tempting to just go “BAH and go by whatever works”. Or adopt a “set it and forget it” mentality.

Unfortunately, this is a bad idea. Analytics is vital to see if your marketing works or doesn’t work. If you don’t know how you’re doing, you won’t be able to know what to fix.

Firstly, marketing analytics is the measurement and optimization of your marketing activities. (Definition from Moz). It does not only cover web analytics, but asks the question “how did that marketing campaign really perform?”

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Topics: Inbound Marketing, Content Marketing

How To Convince Your Boss Inbound Marketing Is Effective.

Posted by Joshua Poh

Dec 15, 2017 2:00:00 PM

 

Image Source:  Helloquence on Unsplash

As an inbound marketer, you have so many metrics and data sources to check.

SEO rankings, backlinks, downloads, reach / impressions, Facebook followers, engagement… the list is endless.

But how do you separate the vanity metrics from the ones that really matter?

More importantly, how do you convince your boss that all your marketing activity is generating results for the company?

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Topics: Inbound Marketing, Content Marketing

Are You Measuring The Right Metrics For Your Inbound Marketing Campaigns?

Posted by Joshua Poh

Dec 13, 2017 2:00:00 PM

You’ve gathered all your shiny new landing pages, blog posts and content offers and started running your inbound marketing campaigns. Now you can sit back and relax, right?

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Topics: Inbound Marketing

3 Facts About Inbound Marketing You May Not Know

Posted by Joshua Poh

Dec 11, 2017 2:00:00 PM

On this blog, we talk a lot about Inbound Marketing. Inbound marketing has revolutionized the way we speak to marketing clients about lead generation.

Did you know inbound leads cost 61% less than leads from outbound marketing methods like telemarketing or direct mail? Logically, it makes sense to at least use components of inbound marketing in your lead generation to complement your overall marketing strategy.

Here, we share 3 other interesting facts about inbound marketing.

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Topics: Inbound Marketing

How Technology Is Changing How We Treat Lead Generation

Posted by Joshua Poh

Dec 8, 2017 2:00:00 PM

Technology is rapidly innovating and we, in the lead generation space, must be able to keep abreast of all the changes.

According to the 2017 Marketing Technology Landscape infographic, the number of marketing technologies on the market is rapidly exploding. There are now 5,381 solutions, an increase of 40% from last year.

That’s a lot of technology and coping with these changes can be scary. In this post, we highlight 3 main technologies that marketers should keep watch for their lead generation efforts.

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Topics: Inbound Marketing, Lead Generation

3 Principles of Psychology You Can Use to Improve Your Inbound Marketing Campaigns

Posted by Joshua Poh

Nov 27, 2017 2:00:00 PM

As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.

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Topics: Inbound Marketing, Content Marketing

Why Are My Lead Generation Efforts Failing?

Posted by Joshua Poh

Nov 13, 2017 2:30:00 PM

We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. However, the agency and lead generation program isn’t generating results (or enough results).

Of course, we’re dealing with human beings here, and they can be sometimes unpredictable. However, we also want to minimize the chances of failure, so you don’t waste your investment.

Here are 3 main reasons why lead generation efforts fail and what to do about them:

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Topics: Inbound Marketing, Lead Generation, Lead Generation Asia

Will Inbound Marketing Ever Rule The Marketing World?

Posted by Joshua Poh

Nov 6, 2017 2:00:00 PM

So, we at iSmart LOVE Inbound Marketing.

What’s not to love? Useful content for the right people, happy leads and more customers.

We have also covered the potential pitfalls of outbound marketing in a previous post. But, is outbound marketing truly dead? Is Inbound really the way to go?

People continue to use outbound marketing and even have some success with it.

Is there, perhaps a way to integrate both seemingly disparate marketing styles into your marketing strategy?

Check out the survey results from the Q2 2016 Inbound Marketing Effectiveness Benchmark Study Report

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Topics: Inbound Marketing, HubSpot

A Beginner’s Guide To Inbound Marketing

Posted by Joshua Poh

Nov 1, 2017 2:00:00 PM

So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.

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Topics: Inbound Marketing, Lead Generation, Content Marketing, HubSpot, Content Creation

The Pros and Cons of Inbound Marketing

Posted by Joshua Poh

Oct 31, 2017 2:00:00 PM

At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients.

We have come across several questions on why we recommend this approach over other, more traditional methods of marketing. Let’s break down the pros and cons of Inbound Marketing so you can decide for yourself which one would work better.

 

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Topics: Inbound Marketing, Lead Generation, Content Marketing, HubSpot

3 Reasons You Shouldn't Invest in Outbound Marketing

Posted by Joshua Poh

Oct 24, 2017 2:00:00 PM

When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?

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Topics: Inbound Marketing, Lead Generation, Content Marketing

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