iSmart Communications Blog

iSmart Team

Recent Posts

How To Convert Visitors Into Leads

Posted by iSmart Team

Aug 24, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

Once you’ve optimised your website, launched your blog, and started promoting content on social media and it’s been several weeks, you’re probably starting to see a spike in web traffic.

There’s only one problem. All of that traffic to your site isn’t generating any new business. People are visiting your site, but those visits aren’t leading to new customers -- or even new sales leads. So what do you do? 

Simple: focus on conversion.

Read More

Topics: Inbound Marketing, Digital Marketing

Why Social Listening Matters

Posted by iSmart Team

Aug 17, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

An important part of leveraging social media for business is to understand what industry-related conversations are happening online and recognising when you should respond.

Read More

Topics: Digital Marketing

The Other Type Of Content That Will Generate Leads (Besides Blog Posts)

Posted by iSmart Team

Aug 10, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

While it’s a great place to start, blog content isn’t the only type of content you can be creating to be successful with digital marketing. You need to produce longer-form content items like ebooks, whitepapers, or research reports than can be used for lead generation.

Read More

Topics: Digital Marketing, Blogging

5 Key Components of a Great Blog Post

Posted by iSmart Team

Aug 3, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

When it comes to writing blog posts (just like this one!), it can be tough to churn out great content on a consistent basis. Here are 5 components of amazing blog posts: 

1. A compelling title 

A blog post’s title is the first thing people will see, so it should clearly indicate what the article is about. Clarity and specificity attract readers and prompt them to share the post with their networks.

Read More

Topics: Digital Marketing, Blogging

The Importance of Blogging for Business

Posted by iSmart Team

Jul 27, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

A blog makes your website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and leads for your business.

Read More

Topics: Digital Marketing, Blogging

How To Optimise for Mobile

Posted by iSmart Team

Jul 20, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

The topic of mobile marketing is tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed to marketers looking to take advantage of mobile: optimisation of websites for mobile viewing.

Read More

Topics: Digital Marketing

Getting Started with SEO: 5 Elements to Optimise

Posted by iSmart Team

Jul 13, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

In the past, the goal of SEO was to impress (or trick) the search engines so that they’d give you higher rankings by gaming backlinks and adding as many keywords on a page as possible — with the ultimate goal being to achieve the coveted #1 spot in the search results for one of your target keywords. 

Read More

Topics: Digital Marketing, Search Engine Optimization (SEO)

The First Step Of Any Digital Marketing Plan

Posted by iSmart Team

Jul 6, 2017 10:15:00 AM

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

Your website is the foundation of your digital marketing. It’s the piece of real estate your business owns on the internet, where you can tell people about your product, publish original content that helps them reach their goals and overcome their challenges.

Read More

Topics: Digital Marketing, Search Engine Optimization (SEO)

How To Train Your Team To Provide Exceptional Customer Service

Posted by iSmart Team

May 31, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

When it comes to providing customer service, it can be tough to know what to do or how to do it well. Even within the team, it can be confusing to figure out the intricacies of customer service for your specific company. Use the three tips below to ensure your team knows how to provide excellent customer service:

Read More

Topics: Lead Generation, E-Commerce

How To Use Social Media Complaints For Feedback

Posted by iSmart Team

May 29, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

It’s inevitable that you’ll receive complaints, concerns, or suggestions from your customers. Instead of thinking of customer feedback as an inevitable bother, think of it as a gift.

When your customers give you feedback or send in a complaint, remember that they are giving you feedback so that you’ll improve. After all, the way that you innovate is by using customer feedback to your advantage. One of the most common channels people use to give feedback is through social media. How do you manage customer feedback via social media and use it effectively?

Read More

Topics: Lead Generation, E-Commerce

How To Measure Your Customer Service Standards

Posted by iSmart Team

May 26, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. 

You’ve put all of this work into creating an effortless customer experience, but how will you measure the effects of your efforts? It’s always important to use data to track your progress within the business, and customer service is no exception. Make sure to use these 10 metrics for tracking and improving your customer service.

Read More

Topics: Lead Generation, E-Commerce

How To Balance Quality And Speed In Customer Service

Posted by iSmart Team

May 24, 2017 9:00:00 AM

This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”.

The only guarantee in customer service is that at some point, your customers will have problems. How you handle those problems when they happen, however, is crucial. 

Read More

Topics: Lead Generation, E-Commerce

The Complete DIY Guide to Improving Conversion Rates

You may also want to download this FREE guide.

New call-to-action
Download FREE Guide
 
FOLLOW US
 
LIKE US

 

Subscribe to Our Blog via Email

 

Recent Posts