This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.
Once you’ve optimised your website, launched your blog, and started promoting content on social media and it’s been several weeks, you’re probably starting to see a spike in web traffic.
There’s only one problem. All of that traffic to your site isn’t generating any new business. People are visiting your site, but those visits aren’t leading to new customers -- or even new sales leads. So what do you do?
Simple: focus on conversion.