iSmart Communications Blog

Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to implement than you thought. 

Truth is, the digital platform (which includes social media, mobile apps, blogs and kiosks) is currently touching billions of customers globally, which simply means Chief Marketing Officers must quickly get "up to speed" in order to help their companies remain relevant in today's world.

Read on for a few tips on making a successful transition:

During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing budget does not help to improve business. On the contrary, companies are encouraged to invest more into marketing during times of lean economy, yet doing more of the same marketing activities is not going to be effective and productive.

In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. Inbound Marketing* strategies rely on an interactive relationship between the marketer and his prospects, and it starts with his website. There are 5 features of Inbound Marketing websites that set them apart from other websites.

Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today's world, with new things surfacing everyday, skeptics are all around. Information and education is the answer as to how to convert a skeptic into a full believer. The challenge is in communicating the facts and examples in a way such that it creates an impact pertaining to the skeptic's particular doubts.

Here are 4 ways to turn a skeptic into a believer.

1) Skepticism Dissolves As Trust Is Built

We need to break down the natural wall of skepticism that tends to get built up when a new idea or solution is presented. Here are a few actions to help initiate a level of trust:

a) Acknowledge that change and results will not happen overnight: Inbound marketing* will take some time from your team to be implemented effectively and produce results.

Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about how workflows work and when the right time for workflow implementation is, take a look at our previous blog post, The Secrets Of Email Workflows For Lead Conversion.

Let's take a look at 3 reasons why you should be using workflows for easier and more effective lead management.

Sales leads that are generated via Inbound Marketing* are extremely important, because they are the prospects who have indicated an interest in your company or your products. However, many companies in Singapore and Asia make mistakes while trying to close the leads. These leads are either not being contacted on a regular basis, or companies give up on following up with them for various reasons. This closes the door on great opportunities for many businesses in Singapore and Asia.

There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more leads by using A/B testing. Having CTAs throughout your website and/or blog will certainly help visitors find your conversion pages. There are 6 must-have elements on your CTAs, which we wrote about previously. But the focus of this post is to help you and your CTAs effectively capture your visitors’ attention, and eventually generate more leads.

Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes.

More significantly, a blog is nothing but an amalgamation of experiences, ideas and thoughts, giving insight to readers from the writer's perspective.

There are 3 compelling reasons for Inbound marketing companies to use blogs as their marketing platform.

Regular Blogging Increases Traffic

Blogging is an easy way to increase traffic to your company's website. The more links to your website you have listed on Google, the better opportunity you have for web searchers to find your blog and your product.

When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of traditional marketing. But this article directs you to a totally different set of 4 P’s—Persona, Purpose, Promotion, and Period, which are used for Inbound Marketing*. With that, let's begin with these P’s to start cracking on Inbound marketing for your company.

LinkedIn is a professional social media platform to get more leads connected to your profile by building relationships and becoming an invaluable resource to others.

Discover 5 things you must do to grow your LinkedIn presence rapidly.

The phenomenal rise of social media has created a wave of excitement in the marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. There are 2 key questions that we are facing with:

According to LinkedIn, more than 4 million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making.

How do you ensure your content is among the trusted sources?

Let's look at the LinkedIn-specific best practices.