As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is.
But if you were to tell others why your product was amazing, they might think you were either egoistic or have a hidden agenda.
Now what if instead of you telling them how amazing your product is, someone else did? (And you didn't pay them for it.)
Opinions of others are one of the key influences on a person's decision-making process. 70% of consumers look at product reviews before making a purchase, and product reviews are 12x more trusted than product descriptions from manufacturers (source: Fast Company).
In short, people are looking for others to tell them what they should do, buy or think.
How do you leverage customers and subscribers who think your product/offer is amazing by turning them into spokespersons for your business?
1. Feature Customer Testimonials
Featuring short stories from happy customers does wonders in generating pre-qualified leads. Place customer quotes beneath your landing pages to persuade undecided visitors. Placing a face to the words will also help boost the credibility of your testimonials.
Stories of how the product turned a customer's life around or delivered measurable results would make for a persuasive and trustworthy form of social proof for your business.
Image source: e-Commerce
2. Display Number of Subscribers In The Opt-In Box
Are your visitors unsure about you and your brand? Promote the number of subscribers and social shares you have. Approval from large groups of people taps on a visitor's compulsive concern that one might miss out on an opportunity.
However, this technique is only useful if you already have a sizable following. Pages with fewer subscribers or social shares can be seen as less trustworthy and backfire. In this case, it's better to leave out numbers till you have more followers.
Source: Marketing Land
3. Featuring Expert Endorsements
Industry experts and thought leaders' endorsements have significant influence on undecided visitors. If your brand has gotten an endorsement from a well-known and respected person in your industry, make sure you feature it prominently!
Adding a high-quality picture of the endorsing person will help enhance the power of this social proof.
Image source: Unbounce
Effective use of social proof can influence potential customers to choose your brand over your competitors. Positive reviews and endorsements will help to increase your credibility with other prospects, thereby improving both the quantity and quality of the sales leads generated! You can also read this article if you are interested to find out how to use social proof in your website design to boost conversations.
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