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Agile Metrics

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. Measuring the success of an agile marketing process is critical as it ...
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How to Find Your Target Audience

Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.
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Social Media SMART Goals for 2023

Social Media SMART Goals
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Social Media Goals for 2023

Social media is important for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain ...
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Tips to Improve Your SEO

Tips to Help Improve Your SEO
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Social-Led Brand

What is a social-led brand? Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, ...
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The Art of Link Building

Using link building as part of your SEO strategy can be a roll of the dice. Links are important for achieving higher rankings and search visibility. However, as Google cracks down ...
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How to Get Existing Leads to Do Your Email Marketing for You

Source: HubSpot Get your leads to do your email marketing for you. If you do email marketing right, you can generate tons of new leads.
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Drip Marketing

Consumers in every market are constantly receiving texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay ...
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What Marketers Need to Know About Facebook’s News Feed

Mark Zuckerberg announced a change to Facebook's news feed in July. It's been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended ...
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Should You Leverage Offline Marketing Strategies in a Post-Pandemic World?

Since the start of the pandemic, marketing strategies have relied heavily on online tactics. But what about marketing outside of the digital space, otherwise known as offline ...
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How to Use Data in Content Creation

Creating content that works requires you to make informed decisions and to make these informed decisions, you need to focus on data-driven marketing and how it can help you ...
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