Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

6 CTA Tests For Maximizing Click-Through Rates

There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more leads by using A/B testing. ...

The Secret to Integrating Email Campaigns with Social Media and Mobile

By: Zahiyah Sallim on 3/23/15 9:30

Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize an ...

5 Reasons Why Emails Don't Get Opened

By: Sandy Moe on 3/16/15 9:30

Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing*. It is a form of ...

How Does Blogging Help Inbound Marketing?

By: Abinaya Harish on 3/9/15 9:00

Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes. More ...

The 4 P’s of Inbound Marketing

By: Abinaya Harish on 3/5/15 9:30

When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of traditional marketing. But this article ...

4 Easy Ways To Churn Out Blog Content Consistently

By: Yongzhen Tham on 3/2/15 9:30

When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, tweets, and/or ...

Why You Need These 4 Essential Headline Writing Tips

By: Douglas Hsu on 2/26/15 9:00

When you're running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are ...

3 Steps To Inbound Marketing For The Education Business

By: Nelson Tan on 2/25/15 9:48

Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly regarded business too. ...

Native Advertising and Inbound Marketing

By: Douglas Hsu on 2/16/15 9:00

Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored blog ...

Smart Calls-To-Action (CTA) In Inbound Marketing

By: Douglas Hsu on 1/26/15 9:00

“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your website that visitors click on to execute ...

Why SEO Alone Isn't Good Enough

By: Stanley Mak on 1/19/15 9:00

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...

4 Steps To Designing A Digital Marketing Plan

By: Nelson Tan on 1/15/15 12:23

Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is no proper procedure or ...

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6 CTA Tests For Maximizing Click-Through Rates

The Secret to Integrating Email Campaigns with Social Media and Mobile

5 Reasons Why Emails Don't Get Opened

How Does Blogging Help Inbound Marketing?

The 4 P’s of Inbound Marketing

4 Easy Ways To Churn Out Blog Content Consistently

Why You Need These 4 Essential Headline Writing Tips

3 Steps To Inbound Marketing For The Education Business

Native Advertising and Inbound Marketing

Smart Calls-To-Action (CTA) In Inbound Marketing

Why SEO Alone Isn't Good Enough

4 Steps To Designing A Digital Marketing Plan

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