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10 Essential Google AdWords Tips

If you are doing e-commerce or exploring lead generation via PPC marketing, some AdWords tips can help get the ball rolling for you. Making money with Google AdWords is very easy, ...
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Is The Best Place To Put A Call-To-Action Really Above The Fold?

Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons "above the fold" for best results. Originating from the newspaper industry, ...
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The 8 Rules Of Optimizing Your Article For SEO

Being skilled as an SEO writer or content marketer is very helpful for anyone who wants their articles to be easily discovered through the search engines, apart from the fact that ...
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Email Marketing Singapore: Why Your Business Needs An Opt-In Subscription Strategy

Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That's more than 100 times of the world's total population. Isn't that astounding?
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8 Feasible Instagram Marketing Strategies For You To Get Started

Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly active users, is the leader of ...
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How To Use LinkedIn's "Advanced Search" Feature To Get Sales Leads

Here's a quick and simple technique to use LinkedIn's "Advanced Search" feature to research pre-qualified leads. You can search for prospects using keywords, filtering your ...
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How 3 Companies Used Scarcity To Drive Sales Leads

What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, researchers Worchel, Lee and Adewole wanted to ...
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Discover 5 Elements That Make A Headline Magnetic

Ever encountered the following? You've spent the entire week crafting this amazing ebook offer guaranteed to solve your audience's problems, as part of a new marketing campaign.
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Why, What And How To Post On LinkedIn Pulse Strategically

If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing platform. Content marketers ...
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This Company Changed One Thing And Got A 620% Increase In Conversion Rates

Let's have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You've filled in your personal information and are ready to go... Until your eyes ...
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3 Ways You Can Use Social Proof To Generate Sales Leads

As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell others why your product was amazing, they might ...
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Why HubSpot Is Beneficial To Your Business

There are many marketing automation software to choose from, so why HubSpot? HubSpot is globally well-known for its flagship marketing automation software that goes by the same ...
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