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Snapchat—the fastest growing social networking mobile app with more than 100 million daily active users and 400 million snaps every day. Promotional campaigns launched in Snapchat can thus result in a very wide reach. Even though it is already commonly used as a marketing tool in the B2C markets, we should not underestimate its value in B2B marketing. Here are some tips on mastering snapchat as your marketing tool in the B2B market:
1. Offer Valuable Information
Undoubtedly, the content you offer to the audience must be valuable, regardless of the platform. In order to attract followers, it is essential to provide inspiring and engaging content. For example, businesses can offer sneak peeks into upcoming tradeshows and commercial events to build interest. Through Snapchat, businesses can also provide ‘behind-the-scenes content to potential customers, which will help to foster long-term business relationships.
2. Make Visuals Appealing
There are different kinds of effects that can be added to your stories or snaps. Better utilization of those features, such as emojis, filters, text and drawings help enrich the visual effect of those snaps. It can definitely attract more attention from audiences as compared to still shots of products. This will lead to a higher engagement rate.
3. Cross-Promotion With Other Social Media
There are a number of social media platforms that businesses will employ so as to boost the company’s image and promote their products. If Snapchat is the newest social media platform that your company launches, it is important to promote its presence to your current social media audience. Use humour and wit to promote the launch of your Snapchat account, as Snapchat is quite informal, and this method will give customers an idea of what to expect in your Snapchats. This will help to build stronger customer relationships and a better foundation for more marketing activities.
4. Look To The B2C Brands As A Reference
As mentioned, Snapchat is a prosperous marketing tool in the B2C market. Many B2C brands have invested a ton of money and time in creating a good Snapchat marketing plan. Look at all those success cases so as to get some inspiration from them. You can study their previous marketing strategies and analyze their performance. Learning from all those case studies can help to enhance your understanding towards the nature of Snapchat.
5. Focus On The Consumer
As Ashley Zeckman in the DemandGen Report said, ‘B2B companies need to remember that they are still marketing to consumers. They are just consumers responsible for purchasing a product or service for their business needs, and not just a tube of lipstick’.
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