Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to Iconosquare’s 2015 Instagram study, 70% of users have spent time looking up a brand on Instagram before making a purchase. In order to make full use of this opportunity, many businesses have started to launch campaigns on Instagram itself. Before you get started, follow these tips on using Instagram marketing:
- Make The Caption Clear
By default, Instagram will only display the first three lines in a caption. Users have to click ‘More’ to see the entire caption. So remember to make the first three lines clear and appealing, so as to attract users to continue reading the entire caption.
- Post At The Best Time
As Instagram is a mobile app, users can use it 24/7. But for marketing purposes, there are time slots to post that will maximize campaign engagement. Posting on Instagram at the right time can help to increase the number of impressions and views for your promotional campaign. It will be best to post on Mondays and Thursdays, at any time except between 3:00 p.m. and 4:00 p.m. Users will likely to explore in the content in Instagram during the time that they do not need to work.
- Use Third-Party Apps To Track Metrics
Unlike Facebook, which has an internal analytics tool for business pages, Instagram requires third-party apps to perform analytics functions. In order to evaluate marketing campaigns launched on Instagram, third-party apps like Iconosquare and Simply Measured can provide metrics such as optimal post time based on previous posts, and your performance compared to selected competitors. These metrics would be useful to help plan for future campaigns.
- Cross-Promote With Other Social Networking Sites
Instagram allows users to share their content across various social networking sites, including Facebook and Twitter. Users can utilize this unique feature to maximize their promotion efforts.
In order to link your Instagram account to other social networking sites, users can start by clicking the gear in the upper right corner of your Instagram profile. Under the ‘Options’ menu, go to ‘Settings’ and find the option of ‘Linked Accounts’. You will then see the ‘Share Settings’ menu. Now, you can choose which social networking sites you want to link to your Instagram business account. The logo next to the social networking website will turn blue if they are linked.
Just remember, using cross-platform promotion can increase the reach and frequency of your message, but it is always better to tweak the content for different social networking sites. For example, you can add a longer caption on top of your Instagram post when you share it on Facebook.
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