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Where Should Exact Match Keywords Be Located?

As you browse the Internet, you may have come across website copy like this:
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How Important Is Keyword Optimisation For SEO?

Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter our brains and read our ...
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SEO: Can You Beat Wikipedia In Answering Google’s Queries?

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an example of a website that beats ...
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SEO: Do Images Require Optimisation?

For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to boost your page relevance. However, on-page SEO ...
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SEO: Will Google Find Out About Bad Sites Linking To Mine?

Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a tooth. Just like your parents can sense ...
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What Content Should You Have On Your Website Home Page?

Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, on the opposite spectrum, a ...
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Is An HTTPS Secure Website Important For SEO?

What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server and a browser. This ...
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Is Link Building More Important Than More Content for SEO?

In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure to rank higher in Google ...
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Must You Submit Your Website To Google To Get It Listed?

How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at least as much of it as we can find. ...
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5 Golden Rules of SEO

When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants to be easily discovered through ...
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How To Use Instagram Ads For Your Facebook Business Page

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced Facebook for Business. ...
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7 Guidelines to Design An Effective Social Media Marketing Plan

We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your efforts on social media are strategic, and that you ...
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