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Humphrey Leung

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2 Long-Term Benefits Of Content Marketing

Posted by Humphrey Leung

Aug 21, 2017 10:00:00 AM

It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content marketing does is that it attracts traffic to your website, helping to raising brand awareness. At the same time, though, there are also some long-term hidden (or less obvious) benefits that content marketing can do for your business:

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Topics: Content Marketing

How To Use Chatbots For Marketing

Posted by Humphrey Leung

Jul 25, 2017 11:00:00 AM

Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people usually know, chatbots like Siri, Cortana and Amazon's Echo belong to informational chatbots. The focus for today, though, is on service chatbots which are built for marketing functions. Therefore, see three ways service chatbots can benefit your marketing strategies:

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Topics: Digital Marketing, Content Marketing

5 Tips For Creating A Facebook Marketing Strategy

Posted by Humphrey Leung

Jul 18, 2017 11:00:00 AM

 

After taking the first step (creating a Facebook Business Page) in Marketing on Facebook, you have to next know when and what to post on it to optimize your brand. In order to build a suitable Facebook marketing strategy, you have to understand who is your audience, then you have to create content that will benefit them. Here are 5 tips to creating a Facebook Marketing Strategy:

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Topics: Digital Marketing, Content Marketing

The Essential Introduction To Facebook Marketing

Posted by Humphrey Leung

Jul 12, 2017 11:00:00 AM

It may not surprise you that Facebook is pretty well-known around the globe, but the thing that you might not know is how well-known it is. Facebook has 1.18 billion daily active users, or to be more concise, over 5 times of the population of the United States; in other words, 15% of the world’s population.

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Topics: Digital Marketing, Content Marketing

4 Ways To Get Facebook Fans

Posted by Humphrey Leung

Jul 11, 2017 11:00:00 AM

After you have launched your Facebook Business Page, your first thought might be to run it just like your other marketing channels. However, it is very important to know that in the world of social media, promoting your business only when there is a product launch or a branding campaign rarely translates to success.

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Topics: Digital Marketing, Content Marketing

5 Ways To Market Your YouTube Channel

Posted by Humphrey Leung

Jun 28, 2017 11:00:00 AM

Now that you have joined the YouTube community, it is important to make your channel visible to potential viewers. The ideal situation is that billions of viewers will voluntarily look up your video, causing your video to rank high up in the search results, or that your brand is well-know enough to immediately establish a huge community of your own. But since that doesn’t happen to most brands, especially for a brand new ‘YouTuber’, it is crucial for you to market your YouTube content. Here are 5 places you can market your brand new YouTube content:

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Topics: Digital Marketing, Content Marketing

2 Benefits Of Digital Marketing

Posted by Humphrey Leung

Jun 23, 2017 11:00:00 AM

Digital Marketing is a term that includes all your online marketing strategies. There are lots of different digital channels that allow you to approach current and potential customers, and these include Google search, email, different social media platforms, blogs and online banner or search engine advertising. As time passes and technology gets more sophisticated, potential customers have also switched their focus to the internet, so your company should also start to focus your marketing strategies on online channels instead of offline marketing. 2 huge benefits of digital marketing:

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Topics: Inbound Marketing, Digital Marketing, Content Marketing

5 Ways To Optimize Your YouTube Channel

Posted by Humphrey Leung

Jun 19, 2017 11:00:00 AM

As mentioned, YouTube is the second largest search engine in the world, so it is really important for people to be able to find your videos and access your channel easily. For this, there’s no beating great content; however, there is still one big thing you can do to increase the click rate of your channel

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Topics: Digital Marketing, Content Marketing

3 Facts That Will Convince You To Start YouTube Marketing

Posted by Humphrey Leung

Jun 13, 2017 11:00:00 AM

According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to their marketing strategy. Think about it: while you are hesitating whether to start a YouTube channel, other marketers have already started their journey to attracting customers using the channel. Need proof? Here are 3 facts that will convince you to take part in the YouTube business community:

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Topics: Digital Marketing, Content Marketing

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