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You Should Not Miss These Facebook Features Introduced In 2015.

Have you been slacking when it comes to updating your brand's Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You're ...
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5 Things You Should Know About Paid Search Marketing

Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you guarantee the most profits out ...
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5 Ideas (Plus 7 Actionable Tips) For Lead Generation Success

Singapore and Asian marketers would acknowledge that they can't do without lead acquisition; it's their ONE job to get the leads acquainted with their business, nurture the ...
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3 Things You Must Do Consistently To Build A Solid LinkedIn Presence

A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. This is quite a surprise for ...
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Discover How To Optimize Your YouTube Videos And Generate Maximum Views

Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch ...
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The Top 5 Content Marketing Trends Dominating 2015

The screenshot you see above is captured from Google Trends. "Content Marketing" as a key phrase has been on an upward trend since 2011. Today, it is widely practiced around the ...
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Discover 8 Social Media Mistakes That Singapore Marketers Commit!

There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of using social ...
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3 Ways Inbound Marketing Is More Effective Than Traditional Marketing

During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing budget does not ...
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5 Essential Features Of An Inbound Marketing Website

In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. ...
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Marketing Automation: Does it Save Your Time, or Lose Your Customers?

Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their marketing ...
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3 Ways CEOs Can Participate In Social Media

There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other countries in ...
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Discover 7 A/B Testing Tips For A Successful Inbound Marketing Website

Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate your message ...
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