By Humphrey Leung on Jun 13, 2017 11:00:00 AM
According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to their marketing strategy. Think about it: while you are hesitating whether to start a YouTube channel, other marketers have already started their journey to attracting customers using the channel. Need proof? Here are 3 facts that will convince you to take part in the YouTube business community:
Fact 1: The Sheer Size Of The Community
Firstly, according to statistics, YouTube has over a billion users, which means that almost ⅓ of all the people on the internet are on YouTube at some point. More than 88 countries have their own local version of YouTube; at the same time, YouTube allows you to access its community in 76 different languages, which is used by almost 95% of the internet’s population.
Fact 2: The Hours of Available Content
Millions of hours of video will be watched by people around the globe every day, generating billions of views per day. In fact, almost 3.25 billion hours of YouTube videos are being watched per month. And when it comes to content, YouTube runs the gamut from entertainment to education, with addictive results. Chances are, you may have originally planned to watch 1 or 2 videos, but you often end up spending your entire day on the channel. With all the content already on the channel, YouTube becomes a ripe market for marketers.
Fact 3: The Method of Message Delivery
According to research mentioned in HubSpot, 59% of executives prefer watching video instead of reading text. YouTube provides a wide platform to produce and launch different videos with various content, including business-related videos. The widespread use of this platform also means that you can embed videos hosted on YouTube on your website, making it easier for potential customers to view your work. As the world’s second largest search engine, it can also help you to enhance your overall brand presence on the internet and improve your SEO.