iSmart Communications Blog

5 Facts You Should Know about Keyword Research

Posted by Bryan Lim

Dec 11, 2018 5:30:00 PM

Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings in search. Now, you need to create informative and relevant content that specifically addresses your target audience’s problems and interests.

Keyword Research involves finding the words and phrases your target audience uses when typing their queries into a search engine. It allows you to build a list of keywords you want to rank for. It works together with your content strategy helps you develop a strong SEO standing. Hence, this is why keyword research tools are essential for any content marketer’s toolkit.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore

Are eBooks Still Relevant For Your Digital Marketing Strategy?

Posted by Bryan Lim

Dec 7, 2018 5:30:00 PM

Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.
Reading is one way to obtain information quickly and make use of downtime. eBooks are especially ideal for busy decision makers.

Early marketers have likened eBooks to something like a long-form blog post. Since then, technology has improved, and people’s behaviour has changed. So, the concept of eBook has to change as well.

To answer the question: Yes, it is still relevant but only if you do it right.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

4 Ways To Tell If You Need Marketing Automation

Posted by Bryan Lim

Dec 4, 2018 5:30:00 PM

Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing automation is designed to automate marketing actions, cut down on repetitive tasks, better lead nurture process and to close more sales.

The benefits are:
- Improves productivity
- Automates manual workflow
- A centralised hub for actions
- Improves customer retention
- Tracks and monitors all campaigns

Still not convinced? According to CMO.com, 91% of successful users agree that it is vital. But how do you recognise your marketing needs one? Continue below for four ways to tell if your marketing requires automation.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Email Marketing

4 Ways to Deal With Cold Leads

Posted by Bryan Lim

Nov 30, 2018 5:30:00 PM

But, how do we know when leads are cold? Answer: Due to their behaviour.

Sure, sometimes your leads may require some time and nurture before coming back to you. These include visiting your website, checking out your content offer or even looking at your social media. However, time spent off your radar could be spent with your competitors.

Therefore, it is important to re-engage with them and provide them with the value they need and get your leads back on track. There are 2 things you should consider.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

5 Ways To Find and Understand Your Customer Pain Points

Posted by Bryan Lim

Nov 28, 2018 5:30:00 PM

A good content strategy is fundamental to understanding your customer’s pain points.

All web content should be useful to someone, and it can’t be useful unless it addresses a genuine need for a specific audience. In the context of B2B, it is sort of business problem, a customer pain point.

However, prospective buyers express their pain points in terms of search queries by typing into search engines. They are usually open to the possibility of utilising a new solution to help them achieve better results.

So, you want to solve for your customer pain points. But how do you know their pain points in advance??
Here are 5 ways to track, monitor and learn about customer pain points.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

How Your Website Can Be Your Best Salesperson

Posted by Bryan Lim

Nov 27, 2018 5:30:00 PM

As technology improve and change, so do buying behaviour. Most people today will use a search engine to find out more about a product, rather than to ring up a salesperson. Unlike before, the purchasing power now lies in the hands of the consumer.

When someone keys in a search online, they almost expect to find the information they require immediately. As a result, in order to appeal to change in consumer behaviour as well as buying trends, it is increasingly important for businesses to send their best salesperson.

Who is this you ask? Your website of course!

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Business, Lead Generation Asia, Lead Generation Singapore

7 Best Practices For Your Lead Nurturing Email Campaign

Posted by Bryan Lim

Nov 21, 2018 5:30:00 PM

Lead nurturing refers to the practice of developing a flow of communications (through emails, social media messages, etc.) that seek to qualify a lead, keep them engaged and gradually guide them down the sales funnel. In this post, I will just discuss lead nurturing campaigns for email.

Lead nurturing email campaigns provide you with an engagement safety net which ensures that your leads are engaged during each stage of the buyer’s journey, increasing value, brand recognition and trust.

Before you jump right into lead nurturing email campaign, remember to follow these lead nurturing email best practices.

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Topics: Inbound Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

6 SEO Metrics You Should Monitor

Posted by Bryan Lim

Nov 20, 2018 5:30:00 PM

Deciding on the SEO metric to focus is essential to marketing success. After all, the point of understanding SEO metrics is to gather insights from the performance data. With these insights, you can understand what’s working and what’s not. Here are 6 SEO metrics you should pay attention to in any digital marketing campaign.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Lead Generation Asia, Lead Generation Singapore

The Dual Benefits of Inbound Marketing Clubbed with Content

Posted by Pooja Vinod Kumar

Nov 15, 2018 6:03:56 PM

 

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

4 Digital Marketing Mistakes You Must Avoid

Posted by Bryan Lim

Nov 9, 2018 5:30:00 PM

Nearly every business relies on digital marketing, be it to promote their products or services or to reach out to their target audiences. As most marketers know it, there is no one-size-fits-all when it comes to digital marketing strategies or tools. Every company adopts their own methodology to outdo the competition and stand out.

Good digital marketing relies a lot on good planning and research. By understanding your market and audience (or should I say buyer personas), you can position yourself better in the industry. Else, you are just building up towards a failure, financially and even business-wise. So here are 4 digital marketing mistakes you must definitely avoid.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

4 Other Forms of Content For Your SEO

Posted by Bryan Lim

Nov 8, 2018 5:45:00 PM

The first thing that comes to your mind when people discuss ongoing SEO content? 

That’s right. Blogs.

Blogging is such an important part of inbound marketing best practice that hardly any Inbound Marketers disagree on this. Google loves websites that regularly update their content and the best way to do this is through blogging. But if your entire SEO strategy is only based on blogs, you’re missing out a lot.

Beyond blogging, there are also other ways to generate content that benefits not only your SEO but also offer value to your readers.

Here are 4 other forms of content you might want to consider.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore

4 Reasons Why You Should Be Using Chatbot

Posted by Bryan Lim

Nov 7, 2018 5:34:08 PM

For businesses, automation is the way to go as we look to remove the constraints of human limitations. With every new development, we are moving a step closer to a more connected and digital future. The use of chatbot allows businesses to automate their sales and support services to provide a more personalized experience for customers.

Have you implemented chatbots into your website? If not, here are 4 reasons why you should get started.

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Topics: Inbound Marketing, Lead Generation

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