Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

9 Types of Sales Enablement Content You Must Have

By: Bryan Lim on 1/15/19 17:30

Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It means ...

3 Reasons Why SEO Might Not Solve Your Traffic Problem

By: Bryan Lim on 1/11/19 17:30

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more ...

6 Ways To Defeat Email Spam Filters For Business

By: Bryan Lim on 1/9/19 17:30

For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing campaigns take a big ...

10 Requirements For Your Digital Marketing Campaign

By: Bryan Lim on 1/8/19 17:30

Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, running digital marketing ...

5 Facts You Should Know about Keyword Research

By: Bryan Lim on 12/11/18 17:30

Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings in search. Now, you ...

Are eBooks Still Relevant For Your Digital Marketing Strategy?

By: Bryan Lim on 12/7/18 17:30

Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.Reading is one way to obtain information quickly and make use of downtime. eBooks are ...

4 Ways To Tell If You Need Marketing Automation

By: Bryan Lim on 12/4/18 17:30

Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing automation is ...

4 Ways to Deal With Cold Leads

By: Bryan Lim on 11/30/18 17:30

But, how do we know when leads are cold? Answer: Due to their behaviour. Sure, sometimes your leads may require some time and nurture before coming back to you. These include ...

5 Ways To Find and Understand Your Customer Pain Points

By: Bryan Lim on 11/28/18 17:30

A good content strategy is fundamental to understanding your customer’s pain points. All web content should be useful to someone, and it can’t be useful unless it addresses a ...

How Your Website Can Be Your Best Salesperson

By: Bryan Lim on 11/27/18 17:30

As technology improve and change, so do buying behaviour. Most people today will use a search engine to find out more about a product, rather than to ring up a salesperson. Unlike ...

7 Best Practices For Your Lead Nurturing Email Campaign

By: Bryan Lim on 11/21/18 17:30

Lead nurturing refers to the practice of developing a flow of communications (through emails, social media messages, etc.) that seek to qualify a lead, keep them engaged and ...

6 SEO Metrics You Should Monitor

By: Bryan Lim on 11/20/18 17:30

Deciding on the SEO metric to focus is essential to marketing success. After all, the point of understanding SEO metrics is to gather insights from the performance data. With ...