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How Facebook Dark Posts Can Make Your Paid Advertising More Effective

Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach ...
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Why Your Facebook Page Is Driving People Away (And What To Do Instead)

Out of the last 10 posts on your company’s Facebook page, how many of them are about your company? The new product you plan to launch in the next quarter. A new seminar you’re ...
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Secrets Of A Successful Facebook Business Page

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. How many failed Facebook Business pages have you seen floating ...
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Know the difference between Google AdWords and Google AdWords Express?

Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, where to run ...
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Best Kept Secrets: Free Google Marketing Tools

Is it possible to do Digital marketing without paying a cent?
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A Complete Guide to Backlinks and SEO

A “backlink” is one of the most common words in the world of search engine optimization (SEO). Backlinks are the backbone and the main building blocks of every successful SEO ...
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A Complete Guide to Facebook Messenger Bots, if you don’t know what it is.

Facebook recently announced a new tool for developers that allow them to build bots for Facebook Messenger. These bots can add a whole new array of functions to Facebook's ...
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Omni-Channel Marketing: The Only Way to Success.

The buyer’s Journey to make a purchase has evolved rapidly.The more technology advances, the more it is integrated into our daily lives and we will continue to see technology ...
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Discover the New Secret of Google: Semantic Search

SEO was quite easy in the past. One could almost guarantee results. However, it is so different now. Today, instead of just matching query to keywords, Google looks at various ...
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Critical Guide to Google’s Mobile-First Index

Considering that more than 50% of all searches take place on mobile devices, Google’s practical advancement to “Mobile-First” Index is justified. (More importantly, mobile now ...
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Why Does Database Decay Matter?

Data decay, also known as data degradation or data rot, is a computing phrase for the gradual decay of database. Over time, decay becomes worse and worse, leading to rotted ...
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