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Using AI and Machine Learning in Performance Marketing

Artificial intelligence (AI) and machine learning (ML) have become increasingly prevalent in the marketing world in recent years. These cutting-edge technologies are ...
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5 Lessons About Performance Marketing You Can Learn From Superheroes

Performance marketing is the process of promoting and selling products or services through various marketing channels in order to increase sales and revenue. This field has a lot ...
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A Look Into the Future: What Will the Performance Marketing Industry Look Like in 10 Years?

The performance marketing industry has undergone significant changes in recent years, and it's likely that these changes will continue to accelerate in the next decade. Here's a ...
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10 Signs You Should Invest in Performance Marketing

Performance marketing is a form of advertising that is focused on delivering measurable results. Unlike traditional forms of advertising, such as billboards or TV commercials, ...
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The Most Innovative Things Happening with B2B Lead Generation

B2B lead generation is the process of identifying and cultivating potential customers for a business's products or services. As technology and marketing strategies continue to ...
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Account-based Marketing vs Traditional Marketing: What's the Difference Anyway?

Account-based marketing (ABM) and traditional marketing are two different strategies that businesses use to reach and engage with potential customers. While they share some ...
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10 Performance Marketing Trends You're Not Following

Performance marketing is an ever-evolving field that requires businesses to stay up to date on the latest trends and best practices. However, with so many different strategies and ...
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5 Ways Performance Marketing Stands Out from Alternatives

Performance marketing is a digital marketing strategy that focuses on driving specific actions from potential customers, such as making a purchase or filling out a form for more ...
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