iSmart Communications Blog

Once you’ve optimised your website, launched your blog, and started promoting content on social media and it’s been several weeks, you’re probably starting to see a spike in web traffic. You spent so much time on your website—perfecting your homepage, writing your products/services, publishing blog posts, and more—but you may find it hard to tell how effective your content is, if at all.

Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of them. Inbound marketing offers a plethora of new, effective techniques that can enable us to see unprecedented growth. Traditional outbound marketing campaigns like cold emails, cold calls, and trade shows are not as effective as they once were. Consumers are now bombarded by constant information from marketers, so it will require a strategic, well-planned inbound campaign to stand out from the competition and gain significant recognition.

Social media is a great platform to generate sales leads for businesses. But you need to invest time and effort.

There is nothing more satisfying than hitting a milestone with your increasing number of subscribers. More subscribers are almost as good as money in the bank. However, getting more subscribers can seem like a difficult task. In this post, we will share 10 tips to help you get more subscribers.

Are you struggling to generate leads and turn them into customers? 

Imagine a business with an excellent product and competitive pricing, but no one is buying.

We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. However, the agency and lead generation program isn’t generating results (or enough results).

Of course, we’re dealing with human beings here, and they can be sometimes unpredictable. However, we also want to minimize the chances of failure, so you don’t waste your investment.

Lead nurturing is the process of engaging a defined target group by providing relevant information at each phase of the buyer’s journey. If you want to actively move the prospects to the point where they become paying customers, start learning some tactics on how to nurture leads through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.

Marketers who live and breathe inbound marketing are familiar with the complexities involved in formulating a full-fledged inbound marketing strategy.

Customers are the heart of our business. In order to please customers, marketers share one goal: amplify brand-to-consumer relationships.

There is one marketing concept that sets the tone for all of the marketing activity -- and it is called demand generation. Marketers often use the terms demand generation (demand gen) for lead generation (lead gen), interchangeably, but they are not the same strategies.

It is important to make the distinction between the two as marketers. They are asked to demonstrate ROI for each marketing dollar spent. So, what exactly does demand generation mean, and how is it different from concepts like lead generation or inbound marketing?

Read on to find out.

Inbound marketing has become increasingly popular in the marketing world for the last several years. While traditional outbound campaigns attempt to persuade unfamiliar audiences, "inbound" campaigns focus on the value they can provide users. As a result, that will prompt those users to naturally gravitate towards those business when the need arises.

Let's just recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on your journey without remembering?

The lead generation process is tough. Sending cold emails and scraping together lists can be incredibly demoralizing and you are still not getting the lead flow you need to grow your company.

There are various tactics, strategies, and techniques you can use to generate more sales leads for your business. However, if your current lead generation methods are still not providing the results you are looking for, here are some creative ideas that will change everything. They are all simple and cost-effective to implement once you know what to do and how to do it.

This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”.

“How and what do we measure to determine digital marketing campaign success”? It seems like an impossible question to answer with a single solution.

 The short answer? It depends on your business goals and objectives.

 So, now you are at the bottom of the sales and marketing funnel. That means you need to review the performance of your various marketing activities, identify the winning ones, and eliminate or -- drastically modify -- the ineffective campaigns.

Let’s review some metrics to monitor and suggestions for refining your Internet marketing strategy.

Lead nurturing is the process of developing relationships with your potential customers by sending targeted, relevant, and valuable messages to them in a timely manner.

“The end goal is to get your leads to “raise their hand” and self-select into further engaging with your business”.

 As a marketer, you know that getting leads is fantastic - but not all leads are at the point where they can be considered sales-ready.