Is it possible to do Digital marketing without paying a cent?
The answer is Yes!
You may have heard of a little thing called Google. You have to admit one thing that Google offers various free tools to use with just one login.
Whether you are trying to improve your SEO rankings, boost your conversion rates, track and manage your brand’s reputation, build a manageable content calendar, or simplify your content creation process, Google has it all FOR FREE.
After all, it is all about testing out the latest and greatest from the world’s most powerful Internet giant “Google”. I encourage you to try out few of these tools for free.
Check out these Google Tools:
Google Trends:
If you are looking to boost up your SEO strategy, Google Trends is a tool that shouldn’t be overlooked. It allows you to understand how the search trends shift and change over time across various geographical regions. You can also use Google Trends to do market research to define customer needs more precisely.
Google Analytics:
It is one of the most powerful tools and all analytical questions can be answered by Google Analytics. It gives you smarter insight into your website traffic and how people are finding and navigating your site.
Google Webmaster Tools:
If your website is setup in a way that makes it difficult for the search engines to discover, webmaster tools will alert you to the problem areas so you can make changes and boost your SEO ranking.
Google Alerts:
It is particularly useful tool to monitor your brand’s online reputation for specific keywords or phrases and what your competition is upto. Once set up, you will receive either email alerts or results via RSS whenever these phrases have been mentioned online.
Google Adwords Keyword Planner:
If you are looking to boost your SEO rankings, the first and foremost step is Keyword Research. The Google AdWords Keyword Planner helps you plan your AdWords campaigns and also help you search for new keyword ideas and suggestions to help you with your organic keyword research.
Google+ Business Pages:
When you are setting up your various social media profiles, make an extra effort to setup a Google+ business page in line with the logos, images, design, and aesthetic as your other social media profiles.
Google Reader:
If you are already using your Google Account for Gmail and Google+ on a regular basis, it is recommended to keep track of your favorite blog’s RSS feeds, Google Alerts, and other feeds in the same account. So that means Google Reader allows you to organize your RSS feeds all in one place.
Google Insights:
It helps you search for keywords to see their trends over time whether a keyword is gaining in popularity. Also, it allows you to see worldwide search trends over the course of a year.
Google Double Click Ad Planner:
If you are looking for some demographic information for your website, get started with Google Double Click Ad Planner. You can get information including visitor’s age, gender, education, household income, other sites visited, interests, and keywords searched for.
Google Blog Search:
It is described as one of the most powerful Google tools. It is not necessarily the search itself, but the fact that you can turn the search results into an RSS feed. You can get an RSS feed of the latest links to your website on a blog.
Google MyBusiness:
It was formerly known as Google Places. All you have to do is claim your Google My Business listing and your business can get featured in the search results as well as in Google Maps for local searches. The best feature is that it is absolutely free advertising on Google.
YouTube:
The last but not the least is YouTube.
Yes, you have heard it correct.YouTube has been a Google product since 2006, and considering the fact that YouTube's more than 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day, Digital Marketers can't afford to ignore it as a powerful marketing tool.
And there you have it: Various free and super useful marketing tools brought to you by Google. Of course, there are many more services (both free and paid) that Google has created to help grow your business. I think you will be pleased too.
Do not hesitate to take advantage of these tools. Tell us what Google Tools work for you in the comments!
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