Here is the reality — many AdWords advertisers are paying Google more than they should be. That means Google profits from your loss.
If you want to make sure your money is not being wasted and the right people are clicking on your AdWords campaigns, try to understand how your business can improve the effectiveness of your AdWords campaigns with these tips:
Clear Goal:
The most important part of any Google Adwords Campaign is to have a clear goal in mind. Be sure what specific action you are trying to get from the target market to perform.
Headline: (Do Not Mislead Customers)
Be specific. You only want clicks that can convert to sales. So be specific in the headline of your ad. What's-In-It-For-Me. Yes, tell the customers how they would benefit by using your product. Find out what they need, and then provide it to them.
Keyword Selection:
Be sure to include negative keyword targeting. Sometimes incorrect spellings can also get you an abundance of targeted traffic while keeping the Cost-Per-Click low. For targeted traffic, you can implement these 3 types of keyword targeting that is Exact Match, Phrase match, Broad Match.
Do Not Underestimate Mobile Users:
Ensure that you are using mobile-preferred ads within your enhanced campaigns. Calls-to-action (CTAs) and Landing pages must be mobile-optimized for higher conversion rates and a positive user experience.
The Extra Edge:
Own a website. What most articles on Google AdWords tips fail to tell you is that it is also important to have your own website, with a proper opt-in form so that you can build a mailing list of all visitors. People who don't buy now can change their minds later.
You need to make a budget, as to how much you can bear to spend per sale, and then stick to it. Ascertain your profit/sale. Then use that data to work upon decreasing cost or increasing sale, so as to reach the desired profit.
Use Google’s Remarketing Feature:
It is a powerful tool that not many people know about. Once configured correctly in Google Analytics, Smart Lists leverage Google's data capabilities to track who has visited your website and statistically who is most likely to convert by any means including AdWords campaigns. Google then pushes that data back into AdWords for you to use in your AdWords campaigns for remarketing.
The last but not the least is testing. Once you have identified your campaign goals, plan different tests to maximize the positive results. But only run one test at a time.
So that's about it! The above Google AdWords tips can help you get your profits rocketing up. After all, small changes can make huge differences.
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