iSmart Communications Blog

More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. As a digital marketer you cannot afford to ignore this opportunity simply because it's a very powerful marketing tool!

Topics: Inbound Marketing, Digital Marketing, Social Media, YouTube Advertising

 

When it comes to being found online, Search Engine Optimisation (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants their company or brand to be easily discovered online. No doubt, it takes a lot of experience and knowledge of the subject matter to stay on top of the Google Search Engine, but SEO itself actually takes little effort.

So, hop on to find out the best practices to achieve high rankings and attract the right kind of traffic to your website!

Topics: Digital Marketing, Search Engine Optimization (SEO), Business, Lead Generation Asia

Facebook is one of the most popular social networking platforms in the world! This is extremely good news for marketers because more users equal more potential customers.

Let me run you through the 5 best Facebook Marketing tips for digital savvy marketers:

Topics: Digital Marketing, Social Media, Content Marketing

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of the seven email marketing mistakes starting from delivery from email to content and finally to customer journey errors which you might be committing.

So, here are seven email marketing mistakes that may be affecting your email marketing performance.

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, which provides a more comprehensive strategy for B2B companies.

Here is the short answer: consider content marketing as being under the umbrella of inbound marketing. Inbound marketing comprises of attracting, qualifying, nurturing, closing and delighting. In other words, if you are not practising inbound, your marketing is not achieving it’s the full potential.

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

 

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven and targeted you are, the better your digital marketing strategy will perform.

To create a digital marketing strategy, you need first to establish a systematic approach. And to make matters easier, you could come up with a template for future campaigns. Here are 3 key elements for a successful digital marketing strategy.

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

 

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which company they may want to engage. Different visitors may require different levels of information. Hence, you need to be able to cater to their different needs, answer their questions and lead them down the sales funnel. Of course, the goal is to get them to take the desired action which is profitable for you. (Convert into customers)

And here are the three levels of content that relate to the buyer’s journey namely: top-of-the-funnel (ToFu), middle-of-the-funnel (MoFu), and bottom-of-the-funnel (BoFu).

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

 

YouTube is the world’s second largest search engine, just behind Google.

Are you already creating videos on your site? Then you should utilise YouTube marketing to help you generate leads.

However, a good YouTube marketing strategy comprises of planning, creating quality content, posting on social media, targeting and optimisation.

To help you get started, here is a simple 5-step process for you to follow.

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

 

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects conversion.

CTAs help to drive users to take the desired action. These could be:

-    Signing up for a webinar

-    Downloading a content offer

-    Subscribing to your blog etc.

These are lead magnets, which are great start points for the lead nurturing process.

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

 

Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing email is different from the ones you send to your family and friends. You’re not just sharing information; you are also driving engagement to support your business.

Here are 8 tips to help you increase your email engagement and ultimately, drive conversions.

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

 

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve the usability and experience of your website. For this, usage of analytic tools is crucial.

For many businesses, they prefer to use Google Analytics because it’s free (As long as you do not exceed 5 million impressions per month). However, there are many possibilities which allow you to track website behaviour, but many website owners don’t go beyond the default tracking script.

Here are some quick tips to help you utilise Google Analytics beyond the standard settings.

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

 

Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It means the way you operate your business, interact with clients, protect their data, promote your business offerings all affect how customers look at you.

According to 90% of searches haven’t made up their mind before starting a search. Hence, the first touchpoint might be your website (through organic traffic).

Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore