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Marketing Techniques for Cosmetics and Beauty Brands

The potential for marketing in the worldwide beauty and cosmetics sector has increased significantly over time. For many emerging and less well-known firms, breaking into such a ...
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Gen Z Is Already Here: How Do We Draw Them?

Millennials have long been a contentious issue for HR and personnel management experts. However, Generation Z (also known as Gen Z) has soon overtaken them in the public eye as ...
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What Future Changes Will Metaverse Bring To Digital Marketing?

Naturally, as marketers, we started to make assumptions about how digital marketing would operate in a brand-new virtual environment.
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The Best Ways to Boost Your Google Shopping Ads

Did you know that compared to standard Google text search advertisements, Google Shopping Ads might have a 20% higher CTR? This is due to a number of factors, which can be summed ...
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How Does Referral Marketing Work & What Is It?

One of the best marketing strategies for boosting sales and conversion is referral marketing, sometimes referred to as word-of-mouth marketing. Referral marketing is exactly what ...
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Strategies for Digital Marketing to Promote E-Commerce Business Growth

In contrast to traditional marketing strategies, firms are now adopting digital marketing techniques more and more to raise brand awareness, develop a customer base, and achieve ...
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The Use of NFT and Cryptocurrencies in Digital Marketing

NFT and cryptocurrencies are not unfamiliar concepts to anyone working in the digital marketing sector. We've all heard in recent years that businesses are increasingly ...
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Tips for Creating a Lead Score Model

Lead Scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their ...
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CRM & Marketing Automation: Why You Need Both

Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. When marketing automation and CRM software work together, ...
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Quora Ads For Your Business

What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009. Over the years, Quora has earned a reputation for crowd-sourcing the best responses ...
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